NETFLIX COMMUNITYNETFLIX COMMUNITYAnna, Maria & Tamar

GOALSGOALS

Find a way to help people discovermovies through like-minded folks

PERSONASPERSONAS

TASK ANALYSISTASK ANALYSIS

takeawaylow level user needs are universal; superuser needs more functionality

SCENARIOSSCENARIOSI want to find a movie to watch.Ellen gets home from a stressful day at work and wants to unwind with a good movie. She has chinese takeout on the way

and has already opened a bottle of wine. She wants the shortest po"ible path betw#n her and a movie, but is

drawing a blank for what to watch. Ellen has spent the day with histrionic account executives and has been making

decisions for other people all day. This decision f#ls overwhelming.

Follow playlists

Browse playlists she follows

Choose a movie

SCENARIOSSCENARIOSI want to create my own playlist.

Sarah loves movies and is an aspiring screenwriter herself. She recently watched Moonrise Kingdom and wants a way to

easily a&e' movies and TV sho( that include her favorite actor, Jason Schwartzman.

comment on a playlist

find playlists based on specific criteria

see what similar users are doing

SCENARIOSSCENARIOSI want to review a playlist and share it with a friend.Adam loves his movies and wants his friends to watch great movies t*. He finds Netflix recommendations silly and

inaccurate, and wants to curate his own lists and share them with others.

Create playlist

Manage playlists he’s created

Recommend movie/playlist to specific Netflix user

share his playlist on social network

PROTOTYPEPROTOTYPE

xUSABILITY TESTINGUSABILITY TESTING

The function box is in an intuitive place

“Recommend” label is unclear

Playlist preview is unclear Add hover informational box to playlist

Change to “Recommend this”

“Similar playlist” is unclear Change it to “Playlist similar to (Playlist’s name)

Following playlist x user is confusing After following a user, give option of auto follow all of his playlists

xresolutiontakeaways

IMPROVED PROTOTYPEIMPROVED PROTOTYPE

VISUALVISUAL