TYÖTERVEYSPÄIVÄT

Nelli Lähteenmäki CEO & Co Founder, Health Puzzle

@nellieliina

WHAT IF HEALTH MARKET WAS A MOVIE SERIES?

CONVENTIONAL WISDOM

CONVENTIONAL WISDOM

CONVENTIONAL WISDOM

DAWN OF DATA

DAWN OF DATA

DAWN OF DATA

DAWN OF DATA

DAWN OF DATA

DAWN OF DATA

DAWN OF DATA

DAWN OF DATA

DAWN OF DATA

DAWN OF DATA

DAWN OF DATA

CONVENTIONAL WISDOM

DAWN OF DATA

RISE OF THE ACTIONATOR

RISE OF THE ACTIONATOR

?

Current WELLBEING

MOTIVATION to change

RISE OF THE ACTIONATOR

We’ve failed, so we expect to fail.

Changing your lifestyle is difficult. In fact, 9 in 10 fail

How well people stick to their goal over time Percent

71% 64% 50%

46% 51%

17% 16% 4%

2 weeks 4 weeks 3 months 6 months

100%

Day 0

Why do we fail?

We take too big of a bite at once

Our resolutions are not concrete

We focus on being, not doing Changing your lifestyle should be built around doing concrete, simple actions that feel effortless, even fun

•  People who made an explicit resolution to change - likely to have, on average, higher intrinsic motivation – yet almost 30% of them fail within 2 weeks!

•  People with similar goals (e.g. lose weight) but no formal resolution - results are dismal – changing your lifestyle is not easy

SOURCE: University of Scranton, The New York Times “Be It Resolved”, Caroline Arnold: “Small Move, Big Change”

RISE OF THE ACTIONATOR

MICRO- ACTION

RISE OF THE ACTIONATOR

ACTIONS FOR YOUR LIFE

RISE OF THE ACTIONATOR

CONVENTIONAL WISDOM

DAWN OF DATA

RISE OF THE ACTIONATOR

EMERGENCE OF STANDARDS

EMERGENCE OF STANDARDS

EMERGENCE OF STANDARDS

CONVENTIONAL WISDOM

DAWN OF DATA

RISE OF THE ACTIONATOR

RETURN OF HEALTH CARE

EMERGENCE OF STANDARDS

RETURN OF HEALTH CARE

RETURN OF HEALTH CARE

KIITOS!

Nelli Lähteenmäki CEO & Co Founder, Health Puzzle

@nellieliina