National Directions

National Directions

Hello OGIP Teams!

Let’s Join the OGIP movement in AIESEC United States.

Laura DuqueMCVP OGIP 14.15

oGIP STRATEGY

• Principles of oGIP Strategy • Focus LCs• Sub products oGIP • Raising Strategies by

Subproducts• Matching Strategies

Principles of oGIP Strategy

1. Targeted Marketing and ER : Making LCs growth with specific sub products according to their market.

2. Empowerment Leadership in oGIP at Local Level: Working faster and smarter with the right people

3. Project Based Recruitment in OGIP: TCS Project, Teaching in Latin America, Marketing.

Clustering Model oGIP

Focus Local Entities

AIESEC AustinAIESEC Seattle

AIESEC YaleAIESEC NYCAIESEC DC

AIESEC MadisonAIESEC SLOAIESEC UGA

AIESEC MichiganAIESEC Chapel Hill

AIESEC Georgia TechAIESEC Ohio University

AIESEC San Diego

Focus Entities oGIP

Additional:ArizonaSan Jose

Preparing for splitGeorgia StateAppalachian

Purdue

Subproducts oGIP

TEACHING MARKETING INFORMATION TECHNOLOGY

Information Technology

IT: software development and Web application development

LC Focus: Michigan – Georgia Tech – Purdue -Austin

Process takes 1 week. Process takes around 3 weeks

1. 2.

TeachingSeattleNYCMadisonSLOUGAMichigan*Chapel HillUGAOhioGeorgia StateAppalachianSan Diego

Main Focus: LATIN AMERICA (Colombia, Brazil, Peru)

To raise a teaching EP:

Education BackgroundOr

Teaching Experience

Project Based Recruitments

LCs Focus:

Marketing and sales

Seattle YaleNYCUGAArizona

*LCs might decrease in raises

- More than 60% of the major finished

- 2 languages minimum- Work experience- Right country expectations

- Areas: Sales, Market Research, International relationships.

LCs Focus:

Marketing & Sales Strategies by SubproductNetworking is the KEY!Using the right channels and message

General Recommendations

• Have in your team people with the background of the sub products

• Very good expectations, Always sell country partners

• Everywhere you go take sample TNs (around 4)• Focus on the JD and professional experience• Value proposition “Be more independent”• Connect the vision of the university with Global

Talent purpose.

Profile Marketing Student• Ambitious• They like solid JDs• Savy (know about current

trends)• Strong communicators and

creative

Marketing Who can you talk to?-International programs offices-Career centers-Clubs (Professional clubs, where people pay membership)-Career Advisors (for graduates specially)-American marketing association-Professors

Events:-Career fairs -Global Villages

General:• Info sessions• Flyers• Contact Tables• Email blast

Online:• Facebook• Twitter• Email students (get the head

of the department to do it.• AIESEC in the school website

Teaching

The responsibility of education is for everyone, not only the education majors.

Who can you talk to?-Language Institutes-Education department-Education clubs-Tutoring Center-Business schools with a clear value proposition

Online, more massive in terms of projects:-Facebook-Twitter-Email students-AIESEC in the school website

General:-Info sessions-Flyers-Contact Tables-Email blast-Projects promotion

• Purpose driven• More caring and

passionate• Good Interpersonal

Skills• Flexibility• Resourceful

Profile Education Student

Teaching

Others• Showcase the personal experience and impact,

also the development of communication skills.• Focus on why the countries need this• Bring sample JDs

Focus Project: Teaching in Latin America

Information Technology

Who can you talk to?-IT professional clubs-IT networking events-Talks to the engineering schools-Always take sample JDs and as much detail as possible

Online, more massive in terms of projects:-Facebook-Twitter-Email students-AIESEC in the school website with specific projects like TCS

Others:-Showcase professional experience and type of companies.

Events:-Talk in career fairs

• Direct, go to the point• Analytical • All about the value

proposition

IT student Profile

Matching Strategies

• Matching with country partners• Support in regional matching coordinators• Recognition for matching with partners.• CYP send also promotional materials for internal

purposes.

Focus Project: TATA India

http://india.aiesecus.org/

Realizations:

400 RE

NATIONAL GOAL