Out of This World: @NASATweetup

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National Aeronautics and Space Administration

Jason Townsend, formerly of InDyne, Inc. and NASA’s Office of Communications

http://www.nasa.gov/connect

What is a NASA Tweetup?

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National Aeronautics and Space Administration

http://www.nasa.gov/tweetup

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NASA Tweetups are in person…Bring

together people

who follow @NASA

National Aeronautics and Space Administration

http://www.nasa.gov/tweetup

Tweeps Come from Far and Wide…

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National Aeronautics and Space Administration

http://www.nasa.gov/tweetup

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NASA Tweetups are virtual and online…

National Aeronautics and Space Administration

Enabling and encouraging interaction with their followers

http://www.nasa.gov/tweetup

Same hashtag: #NASATweetup Same account: @NASATweetup

How does the community find each other?

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National Aeronautics and Space Administration

http://www.nasa.gov/tweetup

Successful Tweetups are special and memorable

Provide unique or exclusive:InformationSpeakersAccess Setting

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National Aeronautics and Space Administration

http://www.nasa.gov/tweetup

Successful Tweetups rock logisticsShort (sessions) Connected (WiFi)

InteractivePowered

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National Aeronautics and Space Administration

http://www.nasa.gov/tweetup

NASA Tweetup MilestonesJan. 2009 – 1st TweetupNov. 2011 – 27th Tweetup•Live downlink with Space Station•5 Tweetups at space shuttle launches•6/10 NASA centers•Not just at NASA, but also World Science Festival, Smithsonian, Newseum

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National Aeronautics and Space Administration

http://www.nasa.gov/tweetup

Out of this World: Moving people from…

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National Aeronautics and Space Administration

http://www.nasa.gov/tweetup

National Aeronautics and Space Administration

Foster the community

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National Aeronautics and Space Administration

But don’t own the community

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“You may not have a spaceship, but your company has a fan base. They won't think of themselves as fans until they're in a room with like-minded people. They won't think of themselves as members of a community until YOU bring them together.”

- David Rosen, @davidhrosen (group VP, Makovsky + Company)

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National Aeronautics and Space Administration

Your Title Here 14

Thank You

Jason Townsendjtowns@gmail.com

@jtowns

Digital Media Foundation at NASAAccording to the National Aeronautics and

Space Act of 1958:• Sec. 203. (a) The Administration, in order to

carry out the purpose of this Act, shall—– (3) provide for the widest practicable and

appropriate dissemination of information concerning its activities and the results thereof

National Aeronautics and Space Administration

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http://www.nasa.gov/connect

Social Media Opportunities at NASASocial media tools allow NASA to:

• TELL our own story (without a filter)• Listen, respond and INTERACT with followers• Build a community of advocates through

ENGAGEMENT

National Aeronautics and Space Administration

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http://www.nasa.gov/connect

NASA and TwitterNational Aeronautics and Space Administration

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http://www.twitter.com/NASA

Beginnings…• May 2008 - JPL’s Veronica

McGregor, tweeting as the @MarsPhoenix Lander

• 3rd most popular Twitter account - ~75,000 followers

• 2009 - @NASA, ~1,000 followers

Today…• 110+ NASA Twitter

accounts• 1,397,395 followers• 20+ astronauts on Twitter,

including @Astro_Mike with 1.27 million followers

First Tweet from SpaceNational Aeronautics and Space Administration

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@NASA/astronauts@NASA_Astronauts@Astro_Mike@Astro_127@Astro_Jose - retired@Astro_Sandy@Astro_Tim@Astro_Nicole@StationCDRKelly@ShuttleCDRKelly@Astro_Jeff@Astro_Flow@Astro_Bones / @ZeroG_MD@Astro_Wheels@Astro_Soichi@Astro_Naoko@Astro_Clay@Astro_Nicholas@Astro_Cady@Astro_TJ@Astro_Ron@Astro_Taz@Astro_Box@AstroIronMike@Astro_Paulo

Tweeting from space now:

@Astro_Aggie@Astro_Satoshi