The Power of Collaboration

Working together to advance a collective vision

Thinking as a Community

2© 2013 National Arts Strategies.

Strategic Thinking

Integrated Action

Planning & Communication

Collective Action

Community Value

Our Plan for Today

3© 2014 National Arts Strategies.

8:30 – 9:00 Integrated Action Wrap Up

9:00 – 9:30 Collective Impact

9:30 – 10:15 Common Challenges

10:30 – 11:30 Collective Solutions

11:30 – 12:00 Moving to Action

1:15 – 2:00 A Closer Look at Marketing Strategy

2:00 – 3:00 Topics You Raised - Q & A

3:00 – 3:30 Reflection on the Day

Collective Impact

Creating more value as a community

© 2013 National Arts Strategies.

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What Are the Limits of Acting Alone?

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A Model for Collective Impact

6© 2014 National Arts Strategies.

Common Agenda

Mutually Reinforcing Activities

Shared Measurement

Continuous Communication

Backbone Organization

Adapted from FSG.org

Common Agenda

Mutually Reinforcing Activities

Shared Measurement

Continuous Communication

Backbone Organization

Promise: “Creative Hub”

One-on-One Negotiation

Program-level outputs, “hub” level outcomes

Distributed among staff

NOMA

How This Works at <>

7© 2014 National Arts Strategies.

Common Agenda

Mutually Reinforcing Activities

Shared Measurement

Continuous Communication

Backbone Organization

Promise: “Support cradle

to career”

Negotiated programs Diverse Activity

Metrics, Shared Outcome Measures

2 Hours Every 2 Weeks for 3

Years

Strive dedicated staff

and budget

Community-Wide: The Strive Partnership

8© 2014 National Arts Strategies.

Adapted from FSG.org

Common Agenda

Mutually Reinforcing Activities

Shared Measurement

Continuous Communication

Backbone Organization

Tools for Creating Collective Impact

9© 2014 National Arts Strategies.

Business Model CanvasLogic

ModelPositioning Statement

Common Challenges

What challenges do we face that would benefit

from collective action?

© 2013 National Arts Strategies.

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Collective Solutions

Working together so solve common challenges

© 2013 National Arts Strategies.

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Moving to Action

Exploring next steps for collective action

© 2013 National Arts Strategies.

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A Closer Look at Marketing

Thoughts about the “right side of the canvas”

© 2013 National Arts Strategies.

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What Happens When…

14© 2014 National Arts Strategies.

http://www.youtube.com/watch?v=hnOPu0_YWhw

Marketing Strategy

15© 2014 National Arts Strategies.

Integrated Marketing

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Programs Promotion

Place Price

Value Promise

Challenge #1: New Audiences

17© 2014 National Arts Strategies.

http://www.youtube.com/watch?v=2lXh2n0aPyw

Change the Game for New Audiences?

18© 2014 National Arts Strategies.

http://www.artsmia.org/foot-in-the-door-4/

Challenge #2: Customer Relationships

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http://vimeo.com/album/2243637/video/60866006

Challenge #3: Channel Options

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http://www.youtube.com/watch?v=D7o7BrlbaDs

Challenge #4: Social Media

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http://www.youtube.com/watch?v=a6W2ZMpsxhg

Challenge #5: Collective Marketing

22© 2014 National Arts Strategies.

Common Agenda

Mutually Reinforcing

Activities

Shared Measurement

Continuous Communication

Backbone Organization

The Pittsburgh Arts Community Database: Big-business marketing for arts nonprofits Use the Pittsburgh Arts Community Database to

save time and money by streamlining your access to substantial, targeted, arts patron data.

Forty-nine arts organizations have uploaded specific demographic and patron information for over 550,000 unique households.

PACD allows you to expand your reach to other known arts attendees through simple and easy mailing list trades with other organizations. And, PACD matches patron data from powerful, national marketing databases

A Look at Our Day

Brief reflection on the day and plans for tomorrow

© 2014 National Arts Strategies.

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A Model for Collective Impact

24© 2014 National Arts Strategies.

Common Agenda

Mutually Reinforcing Activities

Shared Measurement

Continuous Communication

Backbone Organization

Adapted from FSG.org

Key Ideas to Take With You

The value you can create for your communities can be greater when you think about working together

The tools that help you think strategically for your organization help you think about collective impact too

The Ministry gives you an advantage in collective impact – you already have a “backbone organization”

Marketing strategy is another place where integrated, consistent action is key to creating value and outcomes.

25© 2013 National Arts Strategies.

Thank you

26© 2013 National Arts Strategies.