Post on 12-Jan-2015
description
Naivedyam
Present Scenario
• English speaking college graduates• Unmarried fresh graduates• Boom in the medical transcription and call centre• Computer and phone handling training• Shifting of companies from Delhi to Gurgaon
Lunch & Snacks - healthy and home like food
Future Plans
• Top class décor, fancy designer furniture, monogrammed cutlery which can match the rise in price of food
• Well dressed cashier• Well connected machines• Kitchen tandoor and equipments• Financing– Increase in price of food or– Decrease in quantity
Clientele food habits
• “Indians Love food and only of their kind”– Sri harsha A. Acharya, HR head First Ring PLtd
• Ambience matters but less expensive food matters more.
• South Indian snacks preferred as lunch.• Fast food items is preferred more since its less
expensive and can refill the stomach for longer time .
Desired service
• Maintain Indian taste• Cleanliness and smart environment.• Employee should be well behaved and can offer
value for money proposition to the customers.• Fast-Food and South Indian food options
outside & inside the restaurant.• Reduction in quantity but no change the price.
Strategy
• No need for huge investment in interiors.• Purchase of kitchen equipments so as to
improve the efficiency and taste of cooking• Hiring and training of cook and staff.• Expansion plans:– Introduction of South Indian food and also fast
food– Stalls of Chaat, pani puri, kulfi-faluda, pao bhaji mainly
for females