Post on 08-May-2015
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fkhan@thenetresearcher.com
A "myth" is a traditional story, idea, or explanation which is widely accepted, but actually untrue or unproven.
Almost all businesses and SEOs are somewhat aware of the myths surrounding any affordable SEO service.
Still the lingering doubts of ‘what if?’ lead many to believe
them to be true, and thus waste a lot of time, energy and sweat worrying after them.
Here are some commonly believed myths about SEO packages that are absolutely untrue!
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fkhan@thenetresearcher.com
1. Using Flash will devalue your website
That’s not true. A content rich page isalways more preferable to Flashy pages, but thatdoes not mean you cannot use it at all.
Using Flash here and there to make yourwebsite more interesting and avoiding puttingimportant content in Flash elements is just finewith the search engines.
Also try to add alternative text for browsersthat do not read Flash and your search engineoptimization won’t get affected in the least.
www.thenetresearcher.com
fkhan@thenetresearcher.com
2. Submitting to search engines is the
fastest way to get indexed
Not exactly.
You should submit to search engines toprompt the search spiders for faster indexation;but developing natural, organic, relevantbacklinks is the best and most effective way ofranking with the search engines long term.
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fkhan@thenetresearcher.com
3. To hide pages from crawlers, use
Robots.txt file
It works but not 100%.
Using the ‘disallow’ tag won’t stop externalincoming links to lead Google crawlers to yourblocked pages.
If you really don’t want Google to crawlsome pages, do not link them to the website orbetter still add a secure login password.
www.thenetresearcher.com
fkhan@thenetresearcher.com
4. You should optimize each page with
3-4 keyword density
Keyword density for optimization lostground with search engines long ago. Searchengine algorithms can easily detect any setpatterns in website content.
Use of keywords relevant to the content ismore important. Clever use of keywords inappropriate places within the content actuallyhelps in optimization.
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fkhan@thenetresearcher.com
5. Each page should be optimized for just
one keyword
Misplaces belief.
Some businesses think that optimizing withjust one keyword phrase will bring more focus tothat keyword. But they fail to realize that naturalflow of content with just one keyword phrase inthe entire page is near impossible, and Googlebots can tell. Instead it is better to optimize with3-4 relevant keywords to bring more targetedsearch engine traffic to the page.
Natural flowing content is more critical for SEO success.
www.thenetresearcher.com
fkhan@thenetresearcher.com
6. Linking to authority websites pushes up
your Google rankings
If it was that easy, everyone would do it andrank at the top.
If you get links from well reputed websitesthat boosts the image of your own website andhelps visitors take you seriously. But it definitelydoes not give you any added advantage with thesearch rankings.
www.thenetresearcher.com
fkhan@thenetresearcher.com
7. High page rank is same as high
rankings in search results
Not exactly.
Page ranks are not direct parameters foryour SERP ranks. High page rank meansGoogle recognizes your quality of work andconsiders you as an authority in it. But youcannot really determine the actual page rankthat helps your site’s performance in thesearch results for your target keywords.
A high page rank from Google is only anindicator that your site will also rank better inSERPs.
www.thenetresearcher.com
fkhan@thenetresearcher.com
8. Your website must have a Sitemap
A sitemap helps Google crawl yourwebsite better. But if you have built acrawler friendly website with no brokenlinks, there is no reason for you to worryabout losing any precious rankings in itsabsence.
It is always a good search engineoptimization practice to build a sitemap foreasier navigation, but its absence alonewon’t harm your website.
www.thenetresearcher.com
fkhan@thenetresearcher.com
9. Regularly updating your website
leads to higher rankings
Frequent posts on your site attractthe Google crawlers more frequently forindexation, that could give you morevisibility, but it does not increase yourrankings. So don’t update if not required.
Crawlers like relevant updates notjust any updates!
www.thenetresearcher.com
fkhan@thenetresearcher.com
10. SEO your website for immediate
results.
This is the most widely misplacesmyth about search engine optimization.Those of you hoping to achieve overnighttraffic, SEO won’t do it for you. There isno sustainable quick fix to success. SEOis a long term process that requiresvarious techniques and regular updatesfor long term rankings.
www.thenetresearcher.com
fkhan@thenetresearcher.com
And finally, the greatest myth-
Guaranteed Rankings
Nothing in life is guaranteed and neither is your site ranking. Of course, quality optimization
is an assurance of positive results.