Post on 24-Jan-2015
description
My Dell Rewards
Global Marketing
Objective
• To increase organic fans on page
• To create deeper engagement
• Seamless activity integration on-page
• Increase the engagement rate
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My Dell Rewards
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Global Marketing
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MDR Integrated Campaigns
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MDR Integrated Campaigns
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Promotion using Emailers
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Global Marketing
My Dell Rewards – Key Stats
• Average engagement rate on posts before My Dell Rewards : 2-3%
• Average engagement rate on posts post My Dell Rewards: 5-6%
• PTA increase by 150%
• Engagement rate increase by 400%
• Registrations – 17,391
• Voucher created – 1,929
• Potential Business Generated – 4.4 Crores
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Global Marketing
My Dell Rewards - Version 3.0
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Global Marketing
MDR - Mobile Application
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Global Marketing
Click here to check out the detailed video presentation
Global Marketing
Thank You