Post on 14-Apr-2017
Knock You Down Keri Hilson - ft. Kanye West, Ne-Yo
Knock You Down
Keri Hilson - ft. Kanye West, Ne-Yo
By Kelechi Okorie
Link to Music Video
https://www.youtube.com/watch?v=p_RqWocthcc
Start Video at 3:00mins
Genre
The Genre of the music video is a Narrative however it does also show signs of it also having a genre of Image. This is because they are many close up and Birds eye view shots of Keri Hilson, the lead singer wearing a limited amount of clothing. This shows she is showing off her image rather than her vocal ability. The video also uses a range of editing techniques to show the narrative genre such as the use of the black and White effect.
Cinematography
Shallow focus
Birds eye View shot
Close Up Shot
Mid Shot
Wide Frame
Two shot
Rule of Thirds- Keri Hilson is in the center of the frame to show that she is the most important and that she is the center of attention.
Editing
Black and White effect
Split Screen and Black and White
This reinforces the genre of Narrative as the split screen and black and white effect show the back story between them and the history which is important for the development of the story. This creates more meaning for the audience because it gives them an idea of what they have been through together.
Other Editing Techniques: 1) Jump Cuts2) Parallel editing3) Slow motion4) Cutaways
Mise en scene
There many costume changes between the singers which helped the story develop in the video
Kanye West and Ne-yo created actions to go with what they were saying
Keri Hilson was wearing a white top which showed that she is innocent in the whole situation and was also laying on a white bed sheet. She was also singing infront of a white background which differed from the other singers
Keri Hilson was falling into the bed to show she was getting knocked down which relates to the title of the song
The singers are showed getting knocked down continuously but they get back up again
Goodwins Rules used
There was a relationship between the lyrics and the visuals
There was also a relationship between the music and the visuals
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