Multimedia Authoring II

Week 2 – Designing Multimedia

Veronica Noone

Agenda

Why Design? ADDIE Design Paradigms Storyboarding

Why bother with Designing?Ya didn’t last week! ;~)

Why Design?

Competence in the design phase is what separates professional and amateurs

Gives you a clear plan for the development of graphics, video, audio, text and the overall flow of the piece.

Creating Multimedia Projects

Everything we do requires a process, same goes for developing multimedia projects

Term Paper / AssignmentIkea / FurnitureOur Multimedia projects

Rule of Thumb

Planning 80%

Production 20%

ADDIE

Analysis Design Develop Implementation Evaluation

Analyze

Design

DevelopImplement

Evaluate

Truly an ISD model but…

Analyze

Define the needs and constraints of the project

What do you want to achieve with the project?

Who is the audience? What is the budget? How will we deliver the project?

ADDIE

Analyze cont’d

Develop the ConceptWhat, in general, do we want the title to

accomplish?• Brainstorm ideas• Hold “focus group” sessions

Identify Target AudienceWho will use the title?

• Can use demographics, lifestyle, attitudes• Need to identify as large an audience as possible• Larger audience is more difficult to develop for

ADDIE

Design

Specify objectives, methods and media of the project

What will the program look like? How will we break up the content? What is the content? How will the program flow?

ADDIE

Design “Parts”

Descriptive Narrative Storyboards Flowcharts Detailed Design Documents

Depends on scope of the project and size of the team

ADDIE

Design Paradigms

Deciding on the structure is one of the first tasks when designing.

Most Multimedia Projects can fall into a handful of different design paradigms Linear Menu Hierarchy Network/Nonlinear Hybrid/Composite

ADDIE

Linear

Classic Back/Next Navigation AKA Page Turner

1 2 3 4

ADDIE

Menu

Multiple linear structure presented to the user by a menu

Very Common for projects with more content that can be logically chunked

Normally can get back to the menu from any screen in the application

3 3.a

1 1.a 1.b

2 2.a 2.b 2.cMM

ADDIE

Hierarchy

Classic Tree Structure Shaped by the natural logic of the

content

ADDIE

2

2.b

1 1.a 1.a.2

1.a.3

1.a.1

MM

2.a

Network or NonlinearADDIE

Users can freely navigate Complex design

Hybrid or a Composite Sometimes one paradigm isn’t enough

ADDIE

4 4.a

3 3.a 3.b 3.c

MM

1 1.a 1.a.2

1.a.3

1.a.1

2 2.a 2.b 2.c

With all these basic structures how do you decide?

ADDIE

Choosing a Design Paradigm

Based on many factors Amount of content Complexity of content Audience Delivery method Size of team

Most projects are essentially a hybrid Users are able to jump to the index, glossary,

help, content, etc. unless the content specifically calls for a more structured approach

ADDIE

Storyboarding

Once you have the basic flow of your project outlined you can start the storyboard process.

Each “screen” represented in the paradigm should have a corresponding storyboard.

ADDIE

Design - Storyboarding

What do the screens look like and how are they linked?

Storyboard examples

ADDIE

The User Interface

Depening on project UI can be initially designed

Wireframed for proposal? Prototyped for client? Many times the UI will be known (or at

least thought about) before storyboarding begins.

ADDIE

Design

Develop the Content Content scriptsVideo scriptsAssign roles to team members

How will the content be archived and documented?

ADDIE

Develop

Begin production of the project Create (or obtain) required media

ArtworkAudioVideo

Author the program based on information from design phase.

ADDIE

Implement/Evaluation

Distribute the project Evaluate the project

Did it meet all of its goals?

Analyze?

Start all over again!!

ADDIE

What’s ADDIE again?

Time to put the A&D into practice.