Mudgee’s Premier Wine and Food Evening Festival

Token Package and Wine Tasting

• $10.00 Flavours of Mudgee Glass

and 5 Tasting Tokens

• $5.00 Glass of Wine from any Winery

• Bottle of Wine at Cellar Door Prices

Flavours of Mudgee – History

5,0006,000

7,0008,000

9,000

10,50011,000

2012 2013 2014 2015 2016 2017 2018

Average 50% attendees are visitors the region

Attendance

$12minjection into the local economy

in events history

Partnerships

2018 Attendees

11,000attended the event

51%were visitors to the Region

64%pre-purchased token prior event

47%were new attendees to event

96%will be back in 2019

83%took produce &/or wine home

62.5%visitors stayed 2 or more nights

Impact on Local Economy & Business

98%stallholders will return in 2019

$2minjection into the local economy

70stallholders

5,818tasting packages sold

$18,750returned directly to stallholders

through token rebate

25,000total tastings in 4 hours

841Av. No. tokens redeems/ wine stall

77%wineries experienced increase

in visitors post event

Role of Mudgee Visitor Information Centre

LowInvolvement

▪ Flyers in V.I.C.

▪ Event listing on website

▪ Stand at event

2012 - 2016

GreaterInvolvement

▪ Marketing Support

▪ Token Package Sales

▪ Stand at event

2017

Early & OngoingInvolvement

▪ Marketing Support

increased

▪ Token Package Sales

▪ Online Sales Pick Up

▪ Stand and merchandise

sales at event

2018

Impact on the Event

2016 2017 2018

Event Attendees 9,000 10,500 11,000

Token Package Sales 3,572 4,875 5,818

$22,460Incremental Value in Sales

Impact on Visitor Information Centre

2016 2017 2018

July to September

Traffic through VIC

6,475

People

9,972

People

12,446

People

92% Increased foot traffic

through VIC

Other Visitor Information Centre Benefits

Awareness

BuyLocal

Data Collection

EconomicBenefits

Reputation

What’s next?

• Introduce ‘Early Bird’ discount to help manage

footfall through V.I.C.

• Increase packages available – Premium,

Standard and Kids package

• Continue to include V.I.C. in event planning

and execution

SAVE THE DATE – Flavours of Mudgee 2019

Saturday 28 September

www.flavoursofmudgee.com.au