Post on 10-Apr-2015
description
MSC MALAYSIA’S 1ST CYBERCENTRE@ KL SENTRAL
Creative Innovation Centre (CIC)&
Incubation Centre (INC)
“An Introduction”
•KL Sentral is the first Cybercentre in the country and functions as an extension to the MSC Malaysia to provide more choices and growth to the ICT and creative multimedia industries.
•An ideal location for investments and activities, and will make available the benefits and incentives of the MSC Malaysia status to the creative industry and ICT companies that are based in the Kuala Lumpur vicinity.
•The KL Sentral Cybercentre Management has set up 2 key components to support the MSC Malaysia initiative:
•- KL Sentral Cybercentre - Creative Innovation Centre (CIC)
•- KL Sentral Cybercentre – Incubation Centre (INC)
MRCB Technologies Sdn Bhd has been appointed as the One-Stop Centre for all MSC Malaysia Status Companies located in the KL Sentral Cybercentre vicinity.
Focused to be the reliable and trusted one-stop-centre readily available to attend to your enquires, complaints, suggestions and feedbacks.
Objectives1. To showcase, educate and promote MSC Malaysia/MDeC to the public and
business communities.
2. To provide the missing link in the Cyber Industry that covers a wide range of Digital Multimedia Content.
3. To provide facilities support to the ICT and Creative Community outside of Cyberjaya and closer to the `people’.
4. To get the public participation and to create awareness of the MSC Malaysia, particularly in the ICT and creative content industry.
5. To stimulate interest among young Malaysians (the creative and innovative young minds) to pursue their career in the field of ICT.
6. To serve as a one-stop information centre for the MSC Malaysia/MDeC sectors.
7. To serve as an avenue for marketing of the ICT and creative multimedia product/ content and services – “product and services ‘Made In Malaysia’ in the MSC Malaysia”.
8. To offer the global connectivity, investment opportunities, business convenience and international environment.
Category of Services
1. Products and services by the MSC Malaysia status companies – “Made In Malaysia” in the ‘MSC Malaysia’
2. Institute of Higher Learning (MSC Malaysia -IHL)
3. Government and government agencies
4. Associations related to ICT & Creative Industry
5. Creative Multimedia ie. games, animation, films, documentaries, mobile content, music, etc.
6. MSC Malaysia/MDeC
7. MSC Malaysia Flagships Applications
8. Funding and grant information
9. Information resources on ICT and Creative Industry
CREATIVE INNOVATION CENTRE (CIC)
The CIC is a MSC hub where all ‘Made In Malaysia’ MSC Malaysia products ‘n’ services are displayed and exhibited. It is a centre where professionals and students show-off their latest products ‘n’ technology, and in return increases the product’s market value.
Showcase Area:-
Digital wall screens – Plasma TVs (Creative Multimedia Content Display) - functions as a showcase unit, uploaded with products and technologies - for screening and showcasing of professionals’ and students’ works in digital form
MDeC information Kiosk screen - MSC Malaysia information
Resource Centre:-
Creative Library - A selection of local and international books & reference in the various creative multimedia sectors- product designs, architecture,games, animation, arts & culture, fashion, new media, digital technology, etc…
Content Allocation
Below are the list of content aggregations according to its category:
• MSC Malaysia/MDeC – about its product and services• MSC Malaysia status companies – particularly from the
multimedia content development industry• KL Sentral Incubatees• Associations• Policy makers• IHL• Government bodies/agencies
Accessible to the public.
Books are not to be taken out of the Resource Centre.
No bags/helmets are allowed in the Resource Centre.
Creative Multimedia Resource Centre at the CIC
MRCB Technologies Sdn Bhd has been appointed as the One-Stop Centre for all MSC Malaysia Status Companies located in the KL vicinity.
Focused to be the reliable and trusted one-stop-centre readily available to attend to your enquires, complaints, suggestions and feedbacks.
We are here to assist you on:-
1. MSC Malaysia Status Application Enquiries & Lead Generation
2. Creative Multimedia Content display at the CIC
3. Creative Multimedia Resource Centre at the CIC
4. Facilities for rent at the CIC or Incubation Centre
5. Building facilities i.e.: building management maintenance- Plaza Sentral
6. Utility facilities I.e.: electricity, water, telecommunications, security-Plaza Sentral
MSC Malaysia Status Application Enquiry & Lead Generation
Process Flow
Interested company/applicant calls, emails or visits the CIC
Where applicable a lead generation email will be sent to CLiC/MDeC for further follow-up
Beverly to provide and enquire for necessary information
Contact Beverly 03-2785 1800 or
beverly@mrcb.com.my
Creative Multimedia Content Display at the Showcase
Process Flow
Beverly email or fax Showcase Interest Form
Applicant to submit form together with Show reel DVD to Beverly at the CIC
Submission to MDeC & Approval by MDeC within 2 weeks of receipt
Upon approval, content will be displayed for a stipulated period decided by MDeC
Contact Beverly 03-2785 1800 or beverly@mrcb.com.my
Interested company/applicant calls, emails or visits the CIC
Facilities for Rent at The Showcase or Incubation Centre
Necessary company background details are requested
Verification of company’s MSC Malaysia status with MDeC/CCM
for entitlement to rental discounts
Email or fax quotation and Terms & Conditions of Facility Rental upon completion of verification
Enquirer requests to view the venue (s) and is assisted by Beverly or CRM Executives
Contact Beverly at 03-2785 1800 or beverly@mrcb.com.my
Booking confirmed by enquirer and reverts with signed Terms &
Conditions, confirmation by Beverly or KLSSB will follow.
Where applicable an invoice will be sent to the hirer by KLSSB
Process Flow
Building Facilities i.e.:Building Management Maintenance Utility Facilities I.e.: Electricity, Water, Telecommunications, Security. (Plaza Sentral)Our Customer Care Executives are trained to provide quick responses to calls received from our esteemed customers (MSC Malaysia Status companies within Plaza Sentral) through the telephone, email and attending to personal visits. A customer care management system has also been put in place to handle your enquires and complaints pertaining to the building management, services, utilities and amenities.
Call us at 03-2773 5799 (24 hours x 7 days a week)
Relevant department/agency to carry out rectification
CRM Executive will inform caller on status after reporting to
relevant department/agency
CRM Executive escalates report to relevant department/agency
Caller reports to CRM Executive
Process Flow
Rental Rates:
1) Creative Innovation Centre (1B-G-1)
Location Rate per Hour
Rate per Day
Discussion Room RM 120 RM 800
Exhibition/Function Area RM 120 RM 800
Discussion Room and Exhibition/Function Area
RM 200 RM 1000
**SPECIAL RENTAL RATES TO:- MDeC MSC Malaysia Status Companies KL Sentral Incubatees Non-Profit Organisations and associations related to the CMC industry Projects organised by StudentsNote: We do not provide any audio visual facilityWe do not provide any additional furniture andWe do not provide any catering service**(please enquire on a case-to-case basis)
2) Incubation Centre (1B-3-1)
Location Rate per Hour
Rate per Day
Meeting Room 1 – 8 to 10pax
RM 90 RM 500
Meeting Room 2 – 8 to 10pax
RM 90 RM 500
Meeting Rooms 1&2-combined
RM 180 RM 900
Meeting Room 3 – 20 pax RM 120 RM 800
All Meeting Rooms (combined)
RM 200 RM 1000
Note: We do not provide any audio visual facilityWe do not provide any additional furniture andWe do not provide any catering service**(please enquire on a case-to-case basis)
**SPECIAL RENTAL RATES TO:- MDeC Creative Multimedia Content (CMC) MSC Malaysia Status Companies KL Sentral Incubatees Non-Profit Organisations and associations related to the CMC industry Projects organised by Students
February 2008
MSC MALAYSIA CREATIVE INCUBATION CENTRE @ KL SENTRAL CYBERCENTRE
Creative Multimedia DepartmentMultimedia Development Corporation
Objective
Catalyze a highly competitive cluster of Malaysian creative multimedia companies that become world-class over time
INCUBATION CENTRE (INC)
The Incubation Centre houses “Early Stage Growth Companies”
Seed-Level
Companies entities that have been incorporated within the past two years and have ideas or concepts that require funds for proof of concept.
Start-Up
Companies entities that have been incorporated or have been in business for a short time and require capital for commercialisation of their products/solutions. These companies may not be generating profits yet.
General Criteria For ApplicantsGeneral Criteria For Applicants
Creative companies, preferably in games, animation and post-
production/ visual effects
Max 8 staff per incubatee company/enterprise
Non MSC status companies
Potential to showcase products/services in the showcase area
Products/services must have commercial potential
Maximum tenancy period: 2 years
Minimum tenancy period: 6 months
Annual sales turnover not more than RM500,000 per year
Must have local shareholder
Process Flow (proposed)
Enquiries/Leads
Compilation of leads
KL Sentral Incubator
Management Company
Data received
from various sources
Database of leads and
clients
KLSIMC
Selection Committee
Meeting
Various
Approved for tenancy?
KLSIMC
Preparations for tenancy (letter to tenant, deposits required, etc.)
KLSIMC
End
End
Applicant complies with basic criteria?
KLSIMC
End
N
Y
Update database of leads and
clients
KLSIMC
Y
N
Background•Allocated 10 spaces for incubatees (4 spaces @ 229 sq ft. & 6 spaces @ 111 sq ft.)
•First batch application was in early 2007
•Received 25 applications
•Only selected 10 companies
Selected Incubatees
1. Avant Garde Advertising Sdn. Bhd.2. Big Red Creative Sdn. Bhd.3. Ecaz Studios Sdn. Bhd.4. Unusually Fashioned Objects 5. JAZ Management and Services6. Les’ Copaque Production Sdn Bhd7. Musemedia Sdn. Bhd.8. NACL Design9. Nuorg Sdn Bhd 10.Temasek Kreatif
CURRENT TENANCY STATUS(as of 4 February)
1. Avant Garde Advertising Sdn. Bhd.
2. Ecaz Studios Sdn. Bhd.
3. Unusually Fashioned Objects
4. JAZ Management and Services
5. Musemedia Sdn. Bhd.
6. Nuorg Sdn Bhd
7. Temasek Kreatif
reception @ incubator
incubator
meeting room @ incubator
THANK YOU &
HAVE A GOOD DAY