Post on 22-Apr-2015
description
@jimboot stewartmedia.biz youtube.com/jimboot
MOVING TO HTTPS TO GET A RANKING EDGE
Jim Stewart CEO Stew Art Media
Thursday, 4 September 14
@jimboot stewartmedia.biz youtube.com/jimboot
In Case You Missed It
•less than 1% of global queries•less weight than quality content•may strengthen it to force webmasters•Goodbye to knowing search queries in organic
Thursday, 4 September 14
@jimboot stewartmedia.biz youtube.com/jimboot
1% of Queries? Pfft
Over 5 million / dayWho is your competition?
Thursday, 4 September 14
@jimboot stewartmedia.biz youtube.com/jimboot
Who Shouldn’t
•Google Trusted Merchants•Adsense or other ad dependent sites
Thursday, 4 September 14
@jimboot stewartmedia.biz youtube.com/jimboot
Things to fix first•Hosting•Duplication•Content Quality•Penalties
Thursday, 4 September 14
@jimboot stewartmedia.biz youtube.com/jimboot
No.1
No.249
No.1
Client pushes SSL
live
Our Fix
Thursday, 4 September 14
@jimboot stewartmedia.biz youtube.com/jimboot
Don’t Panic!Implementation
Thursday, 4 September 14
@jimboot stewartmedia.biz youtube.com/jimboot
The Steps•Which Certificate•2048 bit? What is 256 bit? •Unblock your https•301•Verify both • Submit & remove sitemaps• Check external requests
Thursday, 4 September 14
@jimboot stewartmedia.biz youtube.com/jimboot
Half Way There?
• Site:website.com.au inurl:https
Thursday, 4 September 14
@jimboot stewartmedia.biz youtube.com/jimboot
Which Certificate?
•Multi Domain - com, co.uk, com.au•Wildcard - dynamic subdomains•Single site
Thursday, 4 September 14
@jimboot stewartmedia.biz youtube.com/jimboot
2048 bit?
Using less will hurt you
Thursday, 4 September 14
@jimboot stewartmedia.biz youtube.com/jimboot
Don’t Block
•https not blocked in robots.txt •don’t noindex
Thursday, 4 September 14
@jimboot stewartmedia.biz youtube.com/jimboot
Verify Both
•Verify in webmaster tools
Thursday, 4 September 14
@jimboot stewartmedia.biz youtube.com/jimboot
301 Redirect
•Existing -> New•.htaccess•webconfig•Auto wildcard large sites
Thursday, 4 September 14
@jimboot stewartmedia.biz youtube.com/jimboot
Submit & Remove Sitemaps
•Submit HTTPS Sitemap•Remove HTTP Sitemap
Thursday, 4 September 14
@jimboot stewartmedia.biz youtube.com/jimboot
External Request?
•Use your relatives•/ & // •Youtube embedded video http:// to // e.g //www.youtube.com/cfilwhkfh
Thursday, 4 September 14
@jimboot stewartmedia.biz youtube.com/jimboot
Feel the security
https://support.google.com/webmasters/answer/6073543
Thursday, 4 September 14