Post on 27-Jan-2015
description
AIGA LA & Print to Web Part 3:Planning & Presentation
@josecaballer
Jose
I am a web designer
Born Digital
Question: What are your Challenges in Planningwebsites?
A Story in 3 Parts
Part 1:In the Beginning
Question: Why is web design so different than brochures, posters, books and other print?
1996
Part 2: The Birth of User
Experience
Business Creative Tech Marketing
ROI RGB USP
SQL
Part 3: The Firsts Steps
The Dorktionary
15
1. The Usability Audit What works, what doesn’t
2. User Personas / Profiles Who are they? Age, gender, income, occupation - What motivates them, their story
3. User Stories What will the user do on the site
4. Site Map Give me a macro picture of this thing
5. Wire Frames Where are the components, features and functionality located on a screen?
6. The Creative Brief What should this site look like
6. Site Scapes What does the general look and feel look like - without making an actual page.
7. Prototypes Lets do a quick and dirty proof of our idea
8. Detailed Mockups Down to the pixel designs of a page on the site.
TM
Closing Thoughts
The Average Hourly Rate of a UX Designer in L.A. is between$75 & $125/hr.
I have been designing websites for almost 15 years
and I have never coded a website for a client.
Programmers and Business people are just as scared
of you than you are of them.
Being really good at print makes you a hot commodity in web design.
3 things between you and a successful print to web transition are:1. Knowing the formats 2. Understanding user experience 3. Don’t be afraid of Techies
Business Creative Tech Marketing
ROI RGB USP
SQL
COMING THIS FALL: GROOP SKOOL HYPER COLLABORATION WEEKEND WORKSHOPS
SKOOLGROOP TMBUSINESS
TECHNICAL
CREATIVE
MARKETING
COMING THIS FALL: GROOP SKOOL HYPER COLLABORATION WEEKEND WORKSHOPS
SKOOL
GROOP TM
BUSINESS
TECHNICAL
CREATIVE
MARKETING
COMING THIS FALL: GROOP SKOOL HYPER COLLABORATION WEEKEND WORKSHOPS
SKOOLGROOP TMBUSINESS
TECHNICAL
CREATIVE
MARKETING
Coming This Fall:
Thank You.
@josecaballer