BIRMINGHAM WELLBEING SERVICE

DELIVERING THE 5 WAYS TO WELLBEING

Karen Creavin

Head of Birmingham Wellbeing Services

Birmingham…. Background to the challenge

• 1.1 million people in the city

• 408,000 Birmingham citizens live in the top 10% most deprived in England

• Large health inequalities directly linked to poverty in the city

• Austerity means reduction in role of public services, including health

• Over 80% of the population are inactive in the city

• Casey report 2016 talks about fractured communities and lack of integration

What we have always done

• Sport for the sporty

Health theory of behaviour change…. ‘the Birmingham model’

Clarify the behaviour

change

Identify priority communities and

establish who already works with them?

Share intelligence and agree outcomes

Identify the barriers for communities based on above

Remove or mitigate the

barriers

Implement and market to target groups through

collaboration

Shift the norm to healthier behaviour

What are the barriers that stop people being more active?

Not being able to afford the cost of attending the activity

Not having the kit for the activity, or the money to buy it….

Social distance…. Not seeing people like me doing the activity

Geographical distance- not near enough to me….

Not having the right venues for the activities …

82,840 April 16 to Jan 17Estimate 100K+ for 16/17 (+10%)

BME % 55% 42%

Wellbeing Population

Female* % 43% 51%

Female Population

DeprivationBands 1 & 2 % 84% 77%

Wellbeing Population

ChildrenU16 % 30% 23%

Wellbeing Population

61 street closures so far (42 Apr-16 to

Dec-16)

5,326 attendances (3,474

BME % 46% 42%

Wellbeing Population

Female % 60% 51%

Female Population

DeprivationBands 1 & 2 % 66% 77%

Wellbeing Population

ChildrenU16 % 53% 23%

Wellbeing Population

Started June 2015

Five ways to wellbeing

Provoking wellbeing means… connect

working out new ways of being active….

Taking notice with new audiences….

Learning about new places and ways to deliver….

Give- Distributive leadership

Having a wellbeing focus to change…. prototyping

Making sustainable changes…