Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

Mountain High College Night Print, Online and Social Media Campaign

DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net

Overview of Campaign This report recaps our efforts on multiple levels including:

•  Online Marketing through CampusCircle.com Banner Ads, newsletter advertising, dedicated emailing and sweepstakes

hosting were all utilized for the event. • Campus Circle Advertising for the client appeared in Campus Circle, a free alternative newspaper

in Los Angeles. • Social Media Campus Circle disseminated information regarding the college night events

through our social media channels.

Mountain High College Night Campaign Recap

PLEASE NOTE – THIS CAMPAIGN IS STILL IN PROGRESS

Banner Advertising - 108K impressions, 183 clicks Sweepstakes – Page Views – 314, Entries – 144

Social Media – Posts to Facebook (6,255 likes), Twitter (2,837 followers) Online Editorial – 912 Page Views • Calendar Page Views – 1,226

Newsletter Banner Ad – 2 wks, 26.1K+ emails, Page Views – 2,582, Clicks – 43

Total Page Views – 5,034 Total Clicks – 226

Print Ad #1 – Campus Circle (1/17) 30,000 Circulation • 90,000 Readership

Print Ad #2 – Campus Circle (1/31) 30,000 Circulation • 90,000 Readership

Campus Circle Distribution 30,000 Circulation • 90,000 Readership

Campus Circle Distribution 30,000 Circulation • 90,000 Readership

Banner Advertising Banner advertising for the client appeared on our website, campuscircle.com. The

banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 108K. Clicks – 183.

Campus Circle

Newsletter

Emails – 26K Opens – 2,582

Mt. High Clicks – 43

Dedicated Email

Emails – 26.1K Opens – 2,405 Clicks – 244

Calendar Page

January 17

Page Views – 550 Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

Calendar Page

February 21

Page Views – 337 Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

Calendar Page

March 7

Page Views – 339 Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

Editorial Page

Page Views – 912 Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

Social Media Twitter – 2,837

Facebook – 6,255 sample posts

Sweepstakes Los Angeles

Entries – 144 Page Views – 314

Demographics of Entrants

Age – 66% 18 to 34 Gender – 51% female

Ethnicity – 44% Caucasian. 18% Hispanic Status – 52% In School