MoogleTeam H

Holt, Varun, Evan, Eugene

OverviewPredispositions

Research

Insights

Concepts

Prototype

Usability tests

Redesign

Strategies

PredispositionPeople are interested in the emotional states of their loved ones.

It is difficult to stay in contact with distant loved ones.

Decorative mirrors are a popular item sold by Crate & Barrel.

ResearchPrimary:

Crate & Barrel

Visit to store

Website analysis

Google UX Principles

ResearchSecondary:

Elders and technology

Emotion and communication in families

Privacy issues

ResearchSecondary:

ASTRA

family awareness system

• Twitterspace

• Family picture blog

Insights

A mirror can be used as a decorative piece, as well as to convey information.

In dealing with loved ones, people are more interested with their mood and emotional state, not their location.

People receive peace of mind by knowing that their loved ones are alright.

Concepts

Concepts

Concepts

Concepts

Prototype

Prototype

Usability Testing

Pre-usability study questionnaire

Testing primary and secondary design elements

Usability Testing

Primary elements of the design tested positive

Secondary elements of the design were considered for redesign

Redesign

REDESIGN

Strategy

This device will be the first product launched in Crate and Barrel’s digital line, and has the ability to be created in multiple sizes and prices.

The current strategy is to release a mobile application for smartphones, as well as be able to access the software through any web browser.

Thank YouQ & A

Personas