Facebook, YouTube, Twitter Oh My!

Understanding Philanthropy 2.0

Social Media is NOT about the Technology

It’s about the people

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What others say about you is more important than what you say about yourself

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“As Tony [Hsieh, CEO of Zappos] says..."People don't relate to companies, they relate to people." This is important insight. You, the 57 year old CEO may not use social, but that doesn't mean that your customers don't use social. You are not your customer.”

- Bill Sweetman “10 Twitter Tips for Professionals” on One Degree

POWER

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• Friday, September 21, 2007

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Monday, September 24, 2007

• Wednesday, September 26, 2007

STORIES

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“Tell real stories in as many ways as possible including video, photos and through personal emails. Quotes from people benefiting from the project as well as people that have been to the community are important. There has to be a real connection to what the money is being raised for.”

Stories

VIDEO

• Tell a story

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BLOGS

BLOGS

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Blogs

• Current• Personal• 2-way communication

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•But there’s also...

VIDEOS

• Send a Message

• Encourage Action

• Educate/Raise Awareness

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“...to the extent people can’t solve a problem, they tend to ignore that problem”

- Tom Bowman of Bowman Design Group

Seed Magazine – “The Last Experiment”

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Message (from “Group”)

Update (from “Fan Page”)

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You can:

• Mobilize

• Post information/links

• Make message searchable

• Learn

[MONITORING & LISTENING]

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Picture from Flickr

Video from YouTube

CASE STUDIES

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Kevan Gilbert, Project Coordinator of Creative Technologies at Union Gospel Mission:

1. Strong, Engaging Call to Action

2. Find Bloggers who are already Talking about you

3. Having a blog establishes that you speak the same language

4. Remember to tell stories

5. Understand that endorsement is stronger when coming from others

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Photo credit: Ling Chan

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Vancouver Opera

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Responses

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Ling Chan, Social Media Manager, Vancouver Opera:

1. Ask: What is your purpose/goal?

2. Be Dedicated! Devote significant time to it (or find someone who can)

3. Combined several tools (Facebook, Twitter, Youtube, Blog, Bloggers, Flickr)

4. Identified the key influencers

SAVE THE GREAT BEAR

VIDEO

SAVE THE GREAT BEAR

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From Darren Barefoot & Julie Szabo of Capulet – Advice:

1. Marry your online work with offline PR.

2. Don't rely on a single online tactic to get the job done.

3. Give yourself enough time to succeed. Many people think a few weeks is enough time to achieve campaign success.

Photo credit: Ben Terrett

Because it matters

And Thank You

Thanks to the following people for their help:

• Kevan Gilbert of Union Gospel Mission • Ling Chan of the Vancouver Opera • Darren Barefoot & Julie Szabo of Capulet

Communications• Caroline MacGillivray of Beauty Night

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Find Articles, Notes & Resources

http://delicious.com/mhamburg/nonprofits

More about Social Media Tools (including RSS, Wikis etc.) [INSERT]

Today

3:15 pm - 4:45 pm

Game On: An Interactive Session on Social Media

More about Twitter:

Tomorrow

10:45 am – 12:15 pm

How Tweet It Is: Creating a Following on Twitter

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Contact Me

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Contact Me