Post on 02-Dec-2014
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Research Methodology
MOCHIMETRO
Swapnil Dugad (P-37) Swapnil Ghatol (P-40)
Sunit Sarode (P-34) Kamlesh Mahajan (P-11)
Disha Bhat (P-48) Ananya Auti (P-51)
Preksha Parakh (P-23)
MMSIInd Sem.Parashar
Vs
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What is Research Methodology?
• The system of collecting data for research projects is known as research methodology.
• Research Methodology defines research as a scientific and systematic search for pertinent information on a specific topic. In fact, reasearch is an art of scientific investigation.
• Some important factors in research methodology include validity of research data, Ethics and the reliability of measures most of your work is finished by the time you finish the analysis of your data
MOCHI
METRO
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Types of Research:
Descriptive Research
Analytical Research
Conceptual/Experimental Research
Exploratory Research
MOCHI
METRO
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MOCHI
METRO
Objective:
To know the Customer Preference for footwear between mochi and metro.
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MOCHI
METRO
Data Collection:
• SECONDARY SOURCES
• PRIMARY SOURCES
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Primary Data
• Primary data – data you collect• Primary Data – Examples1. Surveys2. Focus groups3. Questionnaires 4. Personal interviews5. Experiments and observational study
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Secondary data • Secondary data – data someone else has
collected• Examples =
1. Internet
2. Vital Statistics – birth, death certificates
3.Hospital, clinic, school records
4. Private and foundation databases
5. City and county governments
6. Federal agency statistics
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Research Process: Problem Definition Objectives of the research Research Design Data collection Data analysis Interpretation of results Validation of results
MOCHI
METRO
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MOCHI
METRO
Company Profile:
METRO
• Est. in 1947
• Countrywide network
• Presence in more than 32 Cities
• Main Market: India
North America, Mid East, Western
Europe
MOCHI
• Est. in 2000
• Main Market: India
• Mainly Famous for Footwear &
Footwear Accessories, Handbag,
Wallets, Belts, Socks, etc.
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MOCHI
METRO
Product & ServicesMETRO
• Mainly Famous for Leather Footwear
Ladies & Gents Shoes, Sandals, Chapals And Coat Shoes as well as Traditional Shoe
• Main Customers: Leather users, Leather goods stores, leather goods trading companies
• Online Shopping Service
MOCHI• It always attract to customer by
giving them discounts.
• Main Customers: All age group People
“Bachpan se Pachpan tak”
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MOCHI
METRO
How many Customer select Mochi & Metrofor Design & Price ?
Metro Mochi
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What you like in Metro shoes ?
MOCHI
METRO
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MOCHI
METRO
What you like in Mochi Shoes ?
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According to you which is most preferred footwear Brand ?
MOCHI
METRO
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Rate after Sales & Service of Mochi:
MOCHI
METRO
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Rate after Sales & Service of Metro:
MOCHI
METRO
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Rate the durability of Mochi:
MOCHI
METRO
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Rate the durability of Metro:
METRO
MOCHI
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Rate Product Safety of Mochi:
MOCHI
METRO
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Rate Product Safety of Metro:
MOCHI
METRO
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Chi- Square Test
• Chi-squared test-to determine the relationship between variables
Formula: X2 = ε(Oij- E
ij)2
Eij
Oij = observed frequency of the cell in ith row and jth column
Eij = expected frequency of the cell in the ith row and jth column
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MOCHI V/S METRO
Design Price Total
MOCHI 38 26 64
METRO 26 38 64
Total 64 64 128
X2 = ε(Oij- E
ij)2
Eij
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Hypothesis
• H0 :Mochi is as good as Metro in terms of customer preference
• H1 :Mochi is better than Metro in terms of customer preference
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MOCHI V/S METRO
Observation (O)
Expected Frequencies (E)
(O-E) (O-E)2 (O-E)2/E
38 19 32 1024 3226 13 32 1024 3226 13 32 1024 3238 19 32 1024 32
128
X2cal = 128
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Tabular Value Calculation
• Degree of Freedom = (c -1) (r-1)
Where, C : Number of Columns
r : Number of rows
Degree of Freedom = (2-1) (2-1)
Degree of Freedom = 1
At 10% Level of Significance,
X2tab = 2.71
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Solution
X2cal = 128
X2tab = 2.71
So, X2tab < X2
cal
• Therefore, H0 is rejected, Which means there is significant difference between the customer preference towards MOCHI and METRO.
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MOCHI V/S METRO
Pattern Uniqueness in design
Price Colourcombination
total
MOCHI 21 20 14 9 64
METRO 15 25 14 10 64
Total 36 45 28 19 128
X2 = ε(Oij- E
ij)2
Eij
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Hypothesis
• H0 :Mochi is as good as Metro in terms of pattern, uniqueness in design, price and color combination
• H1 :Mochi is better than Metro in terms of pattern, uniqueness in design, price and color combination
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MOCHI V/S METROObservation (O)
Expected Frequencies (E)
(O-E) (O-E)2 (O-E)2/E
21 18 3 9 0.5015 18 -3 9 0.5020 22.5 -2.5 6.25 0.2725 22.5 2.5 6.25 0.2714 14 0 0 0.0014 14 0 0 0.00
9 9.5 -0.5 0.25 0.0310 9.5 0.5 0.25 0.03
1.592
X2cal = 1.592
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Tabular Value Calculation
• Degree of Freedom = (c -1) (r-1)
Where, C : Number of Columns
r : Number of rows
Degree of Freedom = (4-1) (2-1)
Degree of Freedom = 3
At 10% Level of Significance,
X2tab = 6.25
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Solution
X2cal = 1.592
X2tab = 6.25
So, X2tab > X2
cal
• Therefore, Ho is accepted, Which means there is no significant difference between the customer preference towards MOCHI and METRO.
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Recommendation for MOCHI
• Website to connect with customers• More experimentation with bright colours• Durability aspect• More designs in Formal Collections
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Recommendation for METRO
• Need to improve shop floor and after sales service
• Offers like “purana do, naye pe discount lo”
• Provisions for XL and special sizes• Collection should be changed frequently.
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• Time constraint• People give fake answers• Lack of seriousness
Limitation:
MOCHI
METRO
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WEBLIOGRAPHY
• www.metroshoes.net
BIBLIOGRAPHY• RM- Paneer Salvum
METRO MOCHI