Mobile Ticketing for All Transit Agencies

By Sam DalyFounder, Token Transit

Presentation Overview1- Why mobile ticketing

2- Mobile ticketing launch learnings

3- Case Studies from Reno, Humboldt County and Lincoln, NE

Dispel a few questions

Many social services exist on smartphones today

Mobile ticketing not just for SF and LA… it can be for all agencies!

You can launch mobile ticketing with no capital costs in 6 weeks

Why Mobile Ticketing

Affordable “Smartcard” alternative

Speed Up Boarding

Rider Satisfaction

Ticketing in GTFS

Launch Learnings

Three big learnings

1- allow users to contact app developers

2- support low-cost phones

3- cater to disabled populations

How it works in Reno and Humboldt

How it works in Reno/Humboldt1- No capital costs (percentage of fares processed)

2- Token Transit develops and maintains all software

3- Agencies have free access to pre-made marketing designs/trainings

Sign Up

Receive TextEnter Number Verify

Purchase

Confirm PurchaseSelect Pass Ready to Use

Activate

Ticket My PassesReady to Use

Three big learnings

1- allow users to contact app developers

2- support low-cost phones

3- cater to disabled populations

1) Make yourself available

2) Support low-cost cell phones

3) Disabled population benefits

Case Studies

Case Studies1- RTC Washoe, Reno, NV - Riders not having to take bus to get bus pass

2- HTA, Humboldt County, CA - Bus passes for jurors in Humboldt County

3- StarTran, Lincoln, NE - Distribute student/faculty passes at the University of Nebraska

RTC Washoe (Reno, NV) Issue: TVM machines expensive to maintain.

Solution: Place mobile ticketing advertisements in place of TVMs. Incentivize mobile ticketing with a 50% off first pass purchased.

RTC Washoe (Reno, NV) We have seen 3000 people signup, today we will sell pass number 9000 on the mobile phone, growing 10% weekly

RTC has successfully shut down many of their TVMs.

Humboldt Transit Authority (Eureka, CA)Issue: Jurors can’t get to jury duty

Potential Solution: The jury commissioner is sending jurors a text message with a bus pass in it.

StarTran (Lincoln, NE)Issue: University of Nebraska Student/Faculty Bus Pass Distribution.

Solution: Students/Faculty enter code and have pass privileges. Study done and 95% of students have smartphone.

In Summary1- Why Mobile Ticketing

2- Launch learnings

3- Case Studies, Reno and Humboldt

Questions

Contact: sam@tokentransit.com