Mobile Publishing
Rouan Wilsenach
Bringing the book to teenagers in South Africa
Print publishing in South Africa
HALF of South Africans
own NO leisure books
of those without leisure books
lowest income bracket
77% fall in the
only
libraries public schools
7% of S.A.
functional have
is the world’s
mobile phones
Africa fastest growing market
for
of 82% low income areas
teens in
mobile phones have
Mobile first PC first
Mobile primary
PC primary
SA
Teens
users
250 million
15 million
messages a day
Mobiles for Literacy
Serialized mobile
novels
In two years:
500 000 reads
200 000 unique visitors
90 000 MXit subscribers
Is mobile different?
interactive and
social
Low privacy environments
language in your
books
Africa
is the
e-reader mobile phone the
of