Mobile Money: Global Perspective

John V. OwensMABS

2011 RBAP-MABS Regional Roundtable ConferenceHyatt Hotel & Casino, Manila

November 9, 2011

Mobile Money Connected World Forum

Trends Importance of viral marketing

Focus on influencers and real

market needs

Payroll & G2P services to promote

mobile money and mobile

banking services

Tiered fee structure for bank VS.

non-bank clients

Lessons Learned Using Mobile Money

Benefits for small banks and MicroFinance Institutions

FootFallSavingsRevenue

Brand

Lessons Learned Using Mobile Money

Examples of banks & MFIs partnering with mobile money operators to finance agents

Governments being more active in supporting mobile money via G2P transfers

(Conditional Cash Transfer)“No one owns the mobile customer, he is a user and not owned by anyone”Osman Sultan CEO Du, U.A.E.

Facts from Kenya

More people save via MPESA platform than save in a bank Most banks now have to connect to mobile money platforms to keep & expand market

share 70% of all formal payments are now via MPESA rather than credit/debit/ATM cards MPESA processes more transactions a day than Western Union worldwide

New Entrants

“We want to partner with everyone to create a mobile payment

ecosystem” Neil Ahlsten, Head of New Business Development,

Google

Interesting Use CasesInteresting use of mobile money to

provide microinsurance Mi Life a product

of MTN Ghana

“Toys are hooks for

selling Happy meals while

mobile payments or

transfers are hooks for

selling a depository

relationship”

QasifShahid

Head of Remote Banking &

Executive

Vice President MCB Pakistan

Linking & Managing

Master Account

Wife ChildMaid

MultipleMobile Money Accounts

Lookingat Real Use Cases

Bank South Pacific (BSP)

providing real mobile

payment system

for cocoa farmers

New Approaches to Mobile Payments

Using Characters to Promote Mobile Money

Financial Education

To Promote Mobile Banking