Israel Mobile Summit 2015 | June 9, 2015

Mobile Marketers: Looking Beyond the Install

Daniel Neumann, General Manager, EMEA & APAC ClicksMob

Israel Mobile Summit 2015 | June 9, 2015

About us

1.

Mobile Performance Platform2.

+500 Advertisers

3.

~5000 different traffic sources

4.

World wide traffic in all platforms5.

Proprietary technology

2

Israel Mobile Summit 2015 | June 9, 2015

Where we are today

‘‘

Mobile app market is booming

X apps and counting…

Despite the growth, app ecosystem starting to mature

3

Israel Mobile Summit 2015 | June 9, 2015

Volume is not the only success factor

Engagement is key

Engaged users generate revenue

Mobile marketers demand better ROI

Transitioning from quantity to quality

4

Quality is KING

Israel Mobile Summit 2015 | June 9, 2015

Diving into the funnel

5

Know your KPIs

Share your KPIs

Analyze / OptimizePerform

Understand the app

Israel Mobile Summit 2015 | June 9, 2015

Mobile marketers need to

Registration

Tutorial

Completion

In-app Purchase

Share6

Target relevant audience

s

Track post- install events

Enhance touch points with users

Re-targeting

Deep Linking

New ad formats

Location

Segment

Device

Israel Mobile Summit 2015 | June 9, 2015

Finding the right balance

‘

7

Don’t stop at installs

Optimize by ROI

Different types of

campaigns

Stand out

Cost effective

Easy method

Israel Mobile Summit 2015 | June 9, 2015

How do we keep up?

Explore new pricing models (CPA, CPE,

CPS)

Tight integration with post-install events

Full package / Service

8

Israel Mobile Summit 2015 | June 9, 2015

What’s next?

By 2016 mobile ad spend will exceed desktop

Marketers will pay for a desired result

Marketers will use different types of campaigns for each goal

Technology will get smarter

9

Israel Mobile Summit 2015 | June 9, 2015

‘‘

See you there!

Israel Mobile Summit 2015 | June 9, 2015

Thank You