Mobile – Internet &Business Applications

Presentation by Mr Birendra singh on 11-12-09 AKWL-IIA joint venture program

--By 2015, more that 2 billion people will be using mobile wallets – software that enable consumers to manage their money, including making and receiving payments, using their mobile phone.-- China has largest mobile subscribers followed by China-- Indian Mobile subscriber growth 10-12 million / month – Highest in world .

2.5 billion

Mobile -Networks

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Mobile – Broadband Speed.

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Mobile TV

70% of new handsets in Japanare Mobile TV enabled

Only Japan and Korea have multi-million Mobile TV subscriber bases

Broadcast services independent of 3G

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Mobile Social Networking

Twitter Face book

Applications

GoogleVoice/MapsIphone –AppstoreWindow – Market

Push mails – Blackberry , Exchange

Navigation –AndroidFring

Mobile Broadband Access

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Growing EverydayTata Indicom , Reliance – EVDO BSNL – 3G

iPhone traffic per month

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Breaking Oligopolies

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Four or more viable competitors is what it takes; more than four and it can be rapidMany examples in mobile voice telephony

from around the world2009: Three established US 3G operators

AT&T Mobility, Verizon Wireless & Sprint PCSFlat rate data plans exist; but with capsNo unlimited open Internet access

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Handset diversity

Remaining obstacle to widespread deployment of 3rd party applications

Handsets more & more diverse

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Browsers – Openwave, Opera, Safari, …Using: WebKit, Netfront, Presto, …

Runtime environments as several levelsAdobe AIR, .Net/Silverlight, Brew, JavaME, …

Operating systemsSymbian, WinMobile, Android, OpenMoko…

Hardware capabilitiesCPUs, supported codecs, screen size, …

Mobile Software Frameworks

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Source: Andrea Constantinou, ©2008 VisionMobile Research

Important trends

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App stores!Easier distribution; Easier discovery

More and more smart phonesRicher browser capabilities

Approaching PC browser functionalityNew access to device capabilities

User data (contacts, logs, …), events (incoming calls) and core functionality

Uniquely Mobile Internet

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Phase 1 – cut down web, e.g. WAPPhase 2 – full web accessible on mobilePhase 3 – designed-for-mobile web

Optimize the mobile user experience; speed ups

Phase 4 – client-side mashupstelephony, address book, location, camera…

Phase 5 – apparent persistenceDespite battery limitations; widgets; push; …

Challenges

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Handset diversityPace of changeUser interface – minimum clicks; max speedBattery life – “chatty” apps drain powerApplication concurrency

Manage events over browser, native & helper apps

Persistent user experience across multiple applications

Dealing with handset diversityBrowser-based application firstOptimize for top N phones by market share

For most applications, N likely equals 1-3, not 10-12

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Source: StatCounter

SmartPhone market share

Smart Phones & Feature Phones

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Smart Phone adoption soaringNokia, Blackberry, iPhone, RIM, WinMobile,

Palm, Android, …Moore’s law suggests it will only get better

But85% of US phones are “feature phones”

Higher percentage in emerging marketsApplication environments emerge

Java, Flash, Qt and ever richer web runtimes

Expectations are clear

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Camera

Media Player

PhoneMobile

Telephony

Today

BrowserMobile

WebMobileWeb2.0

Browser

Camera

Media Player

PhoneMobile Telephony

Tomorrow

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Dumb Pipes or New Service Opportunities?

How operators can profit while providing open mobile access

to the Internet

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Telco Platform

Customers: Revenue Side 2

Customers: Revenue Side

1Developers

Retailers

Government

Brand AdvertisersContent Owners

Telco – Retail

B2B VASB2B VAS

DistributionDistribution

Millions of Customers

Thousands of Segments

Millions of Customers

Thousands of Segments

$ $

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Opportunities on all fronts

Rich mobile applicationsare coming

but,business models will change, significantly

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Thank you !Thank you !