Post on 15-Jan-2017
Rolling Greens
Mobile Coffee ShopStartup Project
SophieYoshiyaLiminJane
ContentsCompany Profile
Product Introduction
Market Research
Financial Plan
Sales and Profit Forecasts
Q & A
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Company Profile We are Rolling Green Mobile coffee shop with 2
vans. Our company is a partner organization with 4 persons. The location we choose is the business areas in Taipei. Our main customers are office workers. We supply coffee and meals from morning to afternoon.
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Company goal : We aim at taking back the cost in one
year. We hope getting more vans in the
market in the future.
Company Profile
CEOSophieFounder
CMOYoshie
COOJane
• 7+ Years Marketing/Sales Experience
• Masters In Marketing from NYU• Proven track record of success • Restaurant experience
• 9+ Years operations/sales • Masters in Finance from Simone
School of Business• Management experience
Advisory Board
CFOLiming
• 20+ Years operations/HR• Masters in Public Administration from NCCU• Management experience
Organizational Chart 5
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Product Introduction All coffees we use are organic coffees which
fit Fairtrade Certified. The places of our coffee beans produced
include Taiwan, Indonesia, Latin America, and Africa.
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Our products include coffee, sandwiches and desserts.
Our desserts include cakes and muffins. We supply a preferential price only NT$99 of
the combination meal to buy a cup of coffee and a piece of sandwich or dessert.
We have 5 different kinds of the combination meals.
Product Introduction
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Coffee : NT$ 70-100 per cup Sandwiches :
NT$ 50-100 (vegan) NT$ 60-120 (meats) additional pay NT$ 10 with a egg
Desserts : Cakes NT$ 70 up per piece Muffins NT$ 70 per piece
Product Introduction: Price
What we need Business License GPS Garbage and recycling bin Allowable location Security deposit
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Market Opportunity
Average(KG)0123456789
1.22 2.1 1.33
9.0
2012/2013 World Coffee Consumption (Per-person)
Worldwide Korea Taiwan N EuropeResource: ICO(international coffee organization )
SWOT AnalysisStrength
Fast , Cheap , Can move any time
Weakness
Difficult to storage food
Opportunities
Easy to catch people attention
Threats
Weather
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Operation plan
Neihu technology park Ren'ai Road
Working days
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Operation plan
Dajia Riverside Park
Holidays
Songshan Cultural and Creative Park
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Promotion Buying a cup of coffee can get a piece of free
cake or dessert in the first month of starting the shop.
Buying a combination meal can get one point, collecting 10 points can get a cup of free coffee under NT$60.
Financial PlanItem Cost (NTD) %
Van*2 600,000 38Coffee machine*2 200,000Mini Fridge*2 50,000Ice maker*2 30,000Sandwich maker*2 10,000Bean Grinder (Year) 240,000 20Food supplies(Year) 240,000Insurance(Yearly) 50,000 2Salary (4 persons Yearly) 960,000 40Total (1st Year) 2,380,000 100
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Financial Plan
1,200K, 50%
400K, 17%
780K, 33%
1st Year Startup
PartnerFriendLoan
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Sales Forecast: Turnover
2016$7,200,000
2017$9,600,000
2018$12,000,000
Sales and Profit ForecastMobile Coffee Shop
(NTD) 1st Year 2nd year 3rd yearCost 2,380K 2,228K 2,128KSales revenue per month
600K 800K 1000K
Total expense per month
280K 320K 400K
Net profitPer month
320K 480K 600K
Net profit (year)
1,460K 3 ,480K 5,072K
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Conclusion
Buy Directly from Farmer Buy Local, Eat Local ~Reduce carbon footprint~
Fairtrade Coffee Organic coffees World Trade ~ Make it Fair~
Rolling Green Mobile coffee shop
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We make our life and the earth more health!
Rolling Green Mobile coffee shop
Thank You!
Questions?
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