Post on 14-Apr-2017
The Next GenerationOf Push Notifications
Orr Chen - CTO & Co - Founder at PushApps.Mobi
Push Notifications Improve User Retention by 180%
Push Without Push
Push improves user retention -4 month period
Push improves retention -90 days period
Push impact on user retention -6 month period
Push Notifications Improves User Engagement
less uninstalls
longer user lifetime
more and longer app launches and session
Which means:
More revenues Higher brand awareness
Using push notifications on a daily basis will gain you:
So…What’s the problem?
Poor Timing
Spammy and annoying
Boring and repeating
Not Relevant
All of this leads to low opt in rates for push notifications
Not letting publishers and users enjoy all the benefits of this tool
So…what tools do we have to send
Personalized, Relevant, Interesting push notifications?
History lesson...2009 - 2010
Apple launches their
push service (APNS)
VideosImages and buttons
2014iOS 8 Interactive
Notifications( Action Buttons )
2011Android 4.2 ( ICS ) presents rich push
notificationsGoogle launchedAndroid Cloud To
Device Messaging
2016Welcome iOS 10 with rich
push we waited long
time for you
Future of push notifications (opinion…)
Video Push
Pros:
Great content can be served to the lock screen
Valuable to user - don’t need to enter the app to watch the video
Cons:
Not easy to monetize it yet
Less in app interaction
Personalized and Relevant, Remember?What about personalized videos Recommendation?
Not all of us are interested just in breaking news and politics
=> Study user content consumption and send related videos
=> There are services that do it automatically for you...
More interactive pushes
Example - The Guardian at US election day
Gain all information from the push itself
“An app outside the app”
Future of push notifications (opinion…)
More interactive pushes
Targeted polls and questionnaires
Get current trends and opinions of your users
Offer the audience a new active experience
New monetization opportunity
Future of push notifications (opinion…)
It’s better to ask users to opt in for this kind of interaction, so the ones who do it will value it much more and won’t be annoyed.
Hello , Bots
2015 - the year that messenger apps had more monthly active users than social networks (!)
2016 - Facebook launched Messenger bots
Also available for: Kik, Wechat, Telegram, Skype
Future of push notifications (opinion…)
● Opt in● Welcome message with instructions● Personalization and interaction● Provide a way to opt out
● Read rates are almost %100● Opt outs and clicks are up to
you
Bots - What are they?
Bots - Restaurants reservation
Bots - Shopping, E-Commerce
Bots - MediaPersonalized Daily digests, Breaking news
WhatsApp ?No official API
Some services offer programmatic notifications without guarantees
Latest privacy policy update suggest otherwise:“We will explore ways for you and businesses to communicate with each other using
WhatsApp, such as through order, transaction, and appointment information, delivery and shipping notifications, product and service updates, and marketing. For example, you may receive flight status information for upcoming travel, a receipt for something you purchased, or a notification when a delivery will be made. Messages you may receive containing marketing could include an offer for something that might interest you. We do not want you to have a spammy experience; as with all of your messages, you can manage these communications, and we will honor the choices you make.”
Now What?We saw notifications are useful when being used right:
Consider timing
Make them relevant for the user ( not just breaking news )
Don’t spam the users with them
Now we can send rich notifications in iOS and Android
The new trends to help you utilize this tool:Video push
Interactive notifications
Bots in messenger apps
Thanks