-Matt Siltala

-Dream Systems Media

I Asked For Others Take On The Subject:

Debra Mastaler: What can I do to create content for my site so I turn up for all the blended searches.  Video, image, shopping , local - etc  how can I make my site show up in each of those "one boxes’?

Vince Blackham: It's about controlling more than just regular SERPs, but the images/youtube/and local that could show from a result, its all about the blended result instead of just the regular SERPs these days!

Recent Example:

(Thanks Andy Beal)

How Does This Help Me?

I Asked

Research Your Audience

•Asking Questions About?•Looking For Answers On?•Looking For Videos About?•Looking For Images About?•Looking For Reviews On?•Looking For Testimonials On?•Reading Blog Posts/Articles On?•Looking For Tips On?•Looking For Help On?

Find Out What People Are:

Mixed Media In The SERPs

•Images•Videos•News•Shopping Results•Blog Posts•Books•Review Sites•Local

Industry Examples: Content

If I owned a travel blog/affiliate website I would be all over this information.

•Blog Posts

•Tips Section

•Articles

Industry Examples: Videos

A guitar blog/product site/whatever could use these sites to get video

ideas and then post them on their blog.

Could even throw some viral in there and get funny.

Industry Examples: Images

Create a Flickr group with all different kinds of Round Bed Images.

Include those images on your own website & blog.

Besides creating something that will show up in a ‘Mixed’ SERP, you can also answer these questions now, and drive traffic to your sites.

Industry Examples: Shopping

Go find out what networks are

being used here, and join them!

Industry Examples: Press

Figure out where they are getting

their press (industry

specific) and submit a release!

Industry Examples: Local

(Yahoo Local showing up in a Google result.) Find the places

where people are getting listed local - and get

listed too!

Industry Examples: Reviews

Pay attention in the SERPs for sites that are reviewing &

comparing. AND YES - See what it is going to take to get your site

or products listed.

Get Creative

Highlights: Images - How can you better use images and get them to show up in the SERPs?

Videos - How are others using video? How can you implement with current strategy? Create a YouTube Channel.

News - Are you posting regular press releases? Use your competitor to get ideas. They will show up in the SERPs.

Shopping Results - Are you using sites like Shopzilla to get into shopping results? There are plenty others too.

Blog Posts - Are you even blogging? Find the questions that people are asking - and answer them! You be the one that provides that killer content! Books - Could you write a book about your industry?

Review Sites - Make sure your company is listed on review sites.

Local - Make sure and set up all your local accounts.

Matt Siltala

Dream Systems Media, Founder

http://www.dreamsystemsmedia.com

@Matt_Siltala on Twitter