Mitzi Jane’s Basic Blogging Workshop

About

• Wife and Mom• Blogger www.mitzieaker.com• Creator www.kids4AL.com• Ministry Consultant and Team Leader of the

Children’s Resource Team at WMU• Author of Missions Moments• Kid Minister

What is a blog?

Why blog?

• Communicate organization to individuals, groups, and stakeholders.

Why blog?

• Communicate organization to individuals, groups, and stakeholders.

• Mission and Vision

Why blog?

• Differentiate from other non-profits

Why blog?

• Differentiate from other non-profits

• Share your stories

Why blog?

• Differentiate from other non-profits

• Share your stories

• Share your heart

Perceptionsvs.

Reality

What drives a blogging strategy?

1. MissionWhat is your organizational mission?

What drives a blogging strategy?

1. MissionWhat is your organizational mission?

2. GoalsWhat are your organizational goals?

What drives a blogging strategy?

1. MissionWhat is your organizational mission?

2. GoalsWhat are your organizational goals?

3. Achievement What are the top 3 things you hope to achieve

through social media?

What drives a blogging strategy?

1. MissionWhat is your organizational mission?

2. GoalsWhat are your organizational goals?

3. Achievement What are the top 3 things you hope to achieve through social media?

4. Audience Who are you trying to reach? Ex. Demographics

5. Engagement What are your top three priorities on engagement? Ex. Market research, creating a

community of support, creating a platform for our organization (Michael Hyatt)

What drives a blogging strategy?

1. MissionWhat is your organizational mission?

2. GoalsWhat are your organizational goals?

3. Achievement What are the top 3 things you hope to achieve through social media?

4. Audience Who are you trying to reach? Ex. Demographics

5. Engagement What are your top three priorities of engagement? Ex. Market research, creating a community of support,

creating a platform for our organization (Michael Hyatt)

6. MessageWhat do you hope to communicate?

The Blog

The Blog Post

Content

Dated Design

Calendar

Social Media Campaign• Plan

• Program

• Prepare

• Publish

Random Important Thoughts

Thank You!

• Mitzi Jane Media

• mitzijanemedia@gmail.com

• 205-862-0629