Mitigation, adaptation or innovation? - Australian … Australian Wine Research Institute...

Post on 14-Mar-2018

215 views 2 download

Transcript of Mitigation, adaptation or innovation? - Australian … Australian Wine Research Institute...

The Australian Wine

Research Institute

Mitigation, adaptation or innovation?

Mitigation Adaptation

The Australian Wine

Research Institute Extension and outreach

The Australian Wine

Research Institute

+ =

Why is the wine industry affected by climate change?

The Australian Wine

Research Institute

Expectation

Every time

The wine challenge

The Australian Wine

Research Institute

The vineyard challenge

The Australian Wine

Research Institute The business of wine

The Australian Wine

Research Institute

The grower perspective

The Australian Wine

Research Institute

Temperature and wine quality

Too HOT Too COLD Q

uality

Temperature

↓Sugar

Unripe

Unbalanced

↓Acid retention

Overripe

Unbalanced

OPTIMUM

Consistent sugar levels

Ripe flavours

Balanced

Redrawn from Greg Jones

The Australian Wine

Research Institute

15

17

19

21

23

25

27

29

31

o n d j f m a

Example: LSC Cabernet Sauvignon

23.9°C (mean daily max)

Tem

pera

ture

°C

Growing season months

The Australian Wine

Research Institute

15

17

19

21

23

25

27

29

31

o n d j f m a

Example: LSC Cabernet Sauvignon Tem

pera

ture

°C

Growing season months

27.2°C (mean daily max)

(+ 3.3°C)

The Australian Wine

Research Institute

15

17

19

21

23

25

27

29

31

33

s o n d j f m a

Example: LSC Cabernet Sauvignon

29°C (mean daily max.)

(+ 5.3°C)

Est. 2°C

27.2°C

Growing season months

Tem

pera

ture

°C

Earlier

harvest

Higher

temperature

The Australian Wine

Research Institute

Heat waves – yield & quality loss

The Australian Wine

Research Institute

Ethanol

Average

12.4%

Ethanol

Average

14.2%

Higher grape sugar and alcohol

Nero d’Avola

Montepulciano Lagrein

Vermentino

The Australian Wine

Research Institute

Compressed growing season

JU

L

AU

G

SE

P

OC

T

NO

V

DE

C

JA

N

FE

B

MA

R

AP

R

MA

Y

JU

N

The Australian Wine

Research Institute

Compressed growing season

In the vineyard:

• Vigilance

• Logistics

The Australian Wine

Research Institute

Bushfires & smoke taint

Major smoke events 2003, 06-07, 09, 13

• 2009 - 40% loss of Victorian production

• Legal disputes

• Loss of fruit, wine, brand image & shelf

space

The Australian Wine

Research Institute

Frost

In-season Long-term

The Australian Wine

Research Institute

Wet seasons

2011 - 1 in 5 queries received was related to wet weather

Photo: Jan O’Connor

Photo: R Muhlack

The Australian Wine

Research Institute

The climate change challenge

The Australian Wine

Research Institute

Market access

Supplier scorecard Code of conduct

2011

Supplier audits 2012

Ethical sourcing

policies

Trends from

major customers

Carbon labelling

e- targets

The Australian Wine

Research Institute

Consumers are starting to consider what they can do to adapt to climate change...

Consumer perspectives of adaptation| Lilly Lim-Camacho CSIRO 24 |

Concerned about the increase in food prices 70%

Look for things to address and change in

everyday life as a result of the challenges of

climate change 54%

Think about what is acceptable and

sustainable with respect to products,

packaging and consumption 54%

The Australian Wine

Research Institute

Adaptation scenarios for wine

Consumer perspectives of adaptation| Lilly Lim-Camacho CSIRO

Scenario 1:

Favourite Sauvignon Blanc temperature affected

Likely to purchase Sauv Blanc from another region 30%

Likely to substitute another variety of wine 24%

Continue to purchase Sauv Blanc from the Adelaide

Hills EW (14%)

The Australian Wine

Research Institute

Adaptation scenarios for wine

Consumer perspectives of adaptation| Lilly Lim-Camacho CSIRO

Scenario 2:

Award-winning Margaret River to Stanthorpe

Most likely to continue purchasing 56%

Most likely to purchase a different type of wine instead 21%

Price premium (likely because it is award winning) $1.30

The Australian Wine

Research Institute Implications for the wine industry

What are the opportunities for

the wine industry?

How will our key growth

markets view the Australian

wine industry’s efforts towards

climate change?