Post on 17-Dec-2015
Missouri RegionalMissouri RegionalCuisines ProjectCuisines Project
Elizabeth Barham
University of Missouri-Columbia
Project ConceptProject Concept::
Using Ecological Regions Using Ecological Regions and Labels of Origin and Labels of Origin to Market Missouri to Market Missouri
Wine and Food ProductsWine and Food Products
Project GoalsProject Goals
Sustainable rural development: economic, social, environmental
Promote regional identity, action through labels of origin
Provide new opportunities for rural regions faced with globalizing markets
Learning from Learning from international case studies:international case studies:
How do labels of origin work in other countries?
What is needed to adapt this tool to Missouri?
Case study locations:Case study locations:
France• Appellation d’Origine Côntrolée (AOC)
Charlevoix, Québec• AOC-type labeling in the New World
Duero/Douro River (Spain/Portugal)• Environmental attitudes of producers
Charlevoix, QuebecCharlevoix, Quebec
New appellation request
No existing appellation system
Food product (lamb)
Duero/Douro ValleyDuero/Douro Valley
Existing appellations
River basin with high ecological value
Wine
PortugalPortugal
Oldest appellation
Porto (Port) 1753
Generally high value
Leading product of Portugal
SupportiveGovernment Structure
nes ted ins titutions
c lear le gal req uirem ents
InstitutionalInnov ation
cooperation across sectors
accelerated creation ofva lue-added products
Obtaining the Benefitsof Origin Labeled Products in M issouri
CulturalPreservation
ide ntif ication o f valuedhistorica l assets
public aw areness throughregional promotion
Env ironm e ntalSe nsitiv ity
landscape enhance m e nt
environm ental qualitylinked to bus iness
pe rfo rm ance
SustainableRural
Developm ent
Elizabeth BarhamUniversity of Missouri-Columbia
05/29/03
Team-building ApproachTeam-building Approach
Academic, government
• Research and specialty expertise
Regional Team – private sector
• Set goals for their region
Experts Team: AcademicExperts Team: Academic• Rural Sociology• Community Policy Analysis Center• Ag. Economics (tourism)• Geography• MO Folk Arts Program• Natural Resources• History• Community Development Extension• Community Food Systems & Sustainable• Agriculture Program • Ag. Extension (horticulture)• Small Business Development Center
Experts Team: GovernmentExperts Team: Government
• Missouri Departments of:
• Agriculture
• Division of Tourism
• Conservation
Year One ActivitiesYear One Activities
Survey Missouri wineries
• Economic impact on state• Degree of regional coordination• Current quality control measures
Missouri Wineries:
A Toast to the Future
By
Elizabeth BarhamDepartment of Rural Sociology
University of Missouri-Columbia
2003
Year One ActivitiesYear One Activities(continued)(continued)
• Choose pilot region
with help of Experts Team
Year One ActivitiesYear One Activities(continued)(continued)
Develop protocol for mapping
best grape land in pilot region
Year Two ActivitiesYear Two Activities
Organize regional effort
Begin building regional team
March 17, 2004March 17, 2004
11stst Regional Meeting Regional MeetingSte. Genevieve, MOSte. Genevieve, MO
Presentation of project
Work in smaller groups
(report available soon on the web)
Small GroupsSmall Groups
Wineries
Vegetables & Fruits
Small-scale Processing
Hospitality
Year Two ActivitiesYear Two Activities(continued)(continued)
Inventory food-related cultural assets towards development of a regional cuisine
Map grape land in pilot region
Survey related activities: festivals, regional fairs, etc.
Regional PromotionRegional Promotion
Landscape amenities mapped
• Agri-tourism
• Hiking, biking, swimming, etc.
• Bird watching
• Gardens (native plants)
Regional PromotionRegional Promotion
Family vacations, return tourism
• Good food, special products, local cuisine
• Sense of place, exploration
• Accessible (distance and cost)
Quality of life
Future DirectionsFuture Directions
New specialty productsMarkets: urban, internetPromotion: MO Division of
TourismAdditional regions Comparison with EU experience
SupportiveGovernment Structure
nes ted ins titutions
c lear le gal req uirem ents
InstitutionalInnov ation
cooperation across sectors
accelerated creation ofva lue-added products
Obtaining the Benefitsof Origin Labeled Products in M issouri
CulturalPreservation
ide ntif ication o f valuedhistorica l assets
public aw areness throughregional promotion
Env ironm e ntalSe nsitiv ity
landscape enhance m e nt
environm ental qualitylinked to bus iness
pe rfo rm ance
SustainableRural
Developm ent
Elizabeth BarhamUniversity of Missouri-Columbia
05/29/03