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FARO 02.JUNHO.2011
WORKSHOP CIDADES INTELIGENTES
PROSPERIDADE RENOVÁVEL
MOBI.E PRINCIPLES FOR THE DESIGN OF THE MODEL
• NATION-WIDE INITIAL COVERAGE, TO AVOID FRAGMENTATION AND MINIMIZE RANGE ANXIETY
• INTEGRATION PLATFORM COMPATIBLE AND UNIVERSAL ACCESS OF ALL AUTOMOTIVE AND BATTERY MANUFACTURERS, OPERATORS AND ELECTRIC RETAILERS
• INTEGRAGED CHARGING NETWORK, TO AVOID INVESTMENT DUPLICATION
• COMPETITIVE AND SELF–SUSTAINABLE MODEL, WITH PRIVATE INVESTMENT FOR DEVELOPMENT
• TOTAL COST OF OWNERSHIP OF EVS COMPARABLE WITH ICES
• EASY AND SAFE USAGE
USER
RETAILER A
RETAILER B
RETAILER B
PRODUCTION TRANSMISSION &
DISTRIBUTION PUBLIC LOCATIONS
PRIVATE LOCATIONS
HOME
NORMAL QUICK
NORMAL QUICK
MOBI.E THE INTEROPERABLE MODEL
Information SGMOBI.E Transactions Management Operators and Retailers Intermediation and integration
Financial flow
MOBI.E STATUS
CHARGING SYSTEM • ALREADY OPEN TO USERS • NOW: AP. 800 NORMAL CHARGING PLUGS + 10
FAST IN 25 CITIES • JUNE 2011: 1 300 NORMAL + 50 FAST (PUBLIC
NETWORK) • PILOT 2 WHEELS CHARGING STATIONS TO BE
INSTALLED DURING THE SUMMER
• EXPANSION TO AZORES & MADEIRA UNDER WAY (INTERNAL ROAMING)
• PILOT FOR DOMESTIC CHARGING • MIC IS ALREADY OPERATIONAL
CUSTOMER RELATIONSHIP MANAGEMENT • CUSTOMER DATA MAINTENANCE • CARDS EMMISSION • BILLING
SETTLEMENT SYSTEM • AUTOMATIC SETTLEMENT BETWEEN
OPERATORS, RETAILERS OR OTHER ENTITIES • REPORTING
NETWORK MANAGEMENT • MONITORING OF STATION STATUS • MONITORING OF QUALITY OF SERVICE • EVENT MANAGEMENT
REPORTING SYSTEM • USAGE DATA • QUALITY OF SERVICE
CENTRAL MANAGEMENT SYSTEM FUNCTIONALITIES
USER-CENTRIC FUNCTIONALITIES INTERACTION WITH THE CHARGING NETWORK
NEAREST AVAILABLE CHARGING STATION
CHARGING STATION RESERVATION
REAL-TIME MONITORING OF CHARGING
ROAMING • BETWEEN ELECTRIC MOBILITY
RETAILERS
INTEGRATED BILLING OF SERVICES • OWN EV CONSUMPTION • CAR SHARING • E-TAXIS • E-BIKES • SUSTAINABLE PUBLIC
TRANSPORTATION • OTHER
MULTI-CHANNEL WEB ACCESS • PC • PDA • MOBILE PHONE
USER-CENTRIC FUNCTIONALITIES INTEGRATED BILLING
MOBI.E STATUS
LEGAL FRAMEWORK • ALMOST CONCLUDED (ROLES, REMUNERATION,
TECHNICAL REQUIREMENTS, ETC.)
TECHNOLOGY • MOBI.E CARD (PRE-PAID, POST-PAID) • ADOPTION OF MODE 3, TYPE 2 PLUG FOR 4 WHEEL
VEHICLES
INCENTIVES • EV ACQUISITION AND CIRCULATION TAX EXEMPTION • TAX REDUCTION FOR PRIVATE CUSTOMER AND
COMPANY FLEETS • €5000 DIRECT SUBSIDY ON PURCHASE + €1500 FROM
ELV PROGRAM (FIRST 5000 EVS SOLD UNTIL THE END OF 2012)
MOBI.E STATUS
COMMUNICATION • PRIME-MINISTER USES NISSAN LEAF FOR HIS DAILY
URBAN TRAVELLING (+ OTHER MINISTERS) • PUBLIC PROCUREMENT: 20% ANNUAL RENEWAL OF
PUBLIC CAR FLEET • + SCHOOLS, CONFERENCES, SEMINARS, ETC.
MARKET • NISSAN, MITSUBISHI-PEUGEOT-CITROEN ALREADY
DELIVERING • RENT-A-CAR OPTIONS (SIXT, EUROPCAR) • LEASING (ALD AUTOMOTIVE, LEASEPLAN)
MOBI.E – STRATEGY FOR EVS IN CITIES FRAMEWORK
HOW IT STARTED IN 2009
• 25 MUNICIPALITIES INVOLVED ALL AROUND THE COUNTRY
• COORDINATED ACTION TO AVOID FRAGMENTATION • INITIAL NATIONAL COVERAGE • JUNE 2011: 1 300 NORMAL + 50 FAST (PUBLIC
NETWORK) • EXPANSION TO AZORES & MADEIRA
AGREEMENT • AGREEMENT SIGNED BY EVERY MUNICIPALITY
LOCAL PLAN FOR ELECTRIC MOBILITY • TO CREATE A RATIONAL AND NATIONAL CHARGING
NETWORK • TO ACCELERATE EV ADOPTION PROCESS THROUGH
THE CREATION OF ACTRACTIVE CONDITIONS • TO PROMOTE COMMUNICATION AND
DEMONSTRATION ACTIONS • THE LOCAL PLAN IS NOT A MOBILITY PLAN. IT IS A
PLAN TO PROMOTE ELECTRIC MOBILITY LOCALLY AND SHOULD BE IN LINE WITH THE LOCAL MOBILITY PLANS AND PRACTICES
• THE LOCAL PLANS MUST BE APPROVED BY GAMEP
MOBI.E – STRATEGY FOR EVS IN CITIES REQUIREMENTS
STANDARD APPROACH
• STRATEGIC VISION FOR ELECTRIC MOBILITY
• PLANNING, SIZING AND LOCATION OF THE CHARGING NETWORK IN EACH MUNICIPALITY
• IMPLEMENTATION PLAN (DIFFERENT PHASES)
• INCENTIVE MEASURES TO PROMOTE ELECTRIC MOBILITY LOCALLY
MOBI.E – STRATEGY FOR EVS IN CITIES LOCAL PLANS STRUCTURE
• COMMUNICATION PLAN
• MONITORING PLAN
COHERENCE BETWEEN NATIONAL AND LOCALLY DEFINED INCENTIVES
Examples
- Dedicated parking for EVs - Free or reduced parking fees for EVs - Creation /Access to low emission zones - Promotion of EV sharing mechanisms (car and bike sharing) - Acquisition of EVs for municipal fleets (many municipalities do already have electric vehicles) (- 6 municipalities do already have electric buses)
ADVANTAGES FOR GAMEP • SINGLE APPROACH TO MULTIPLE STAKEHOLDERS • EASY TO REPLICATE AT LOCAL OR REGIONAL LEVEL • EASIER FOR NEW INITIATIVES (2 WHEELS) • SUPPORT TO LEGISLATION DEFINITION • BETTER MAINTENANCE OF SURROUNDINGS • CLOSER CONNECTION TO CITIZENS / LOCALLY
SUITED COMMUNICATION CAMPAIGNS
MOBI.E – STRATEGY FOR EVS IN CITIES MUTUAL BENEFITS (1/2)
MOBI.E – STRATEGY FOR EVS IN CITIES MUTUAL BENEFITS (2/2)
ADVANTAGES FOR MUNICIPALITIES • STRUCTURED APPROACH (DIFFICULT FOR SOME
MUNICIPALITIES TO DEVELOP LOCAL POLICY) • STANDARD COMMUNICATION MATERIALS • MOBI.E LABEL • ACCESS TO INITIATIVES WITH LOCAL IMPACT
(GUIMARÃES – EUROPEAN CAPITAL CULTURE 2012) (PEUGEOT ION ELECTRIC TOUR)
PROGRAMA PARA A MOBILIDADE ELÉCTRICA EM PORTUGAL PLANO DE COMUNICAÇÃO (NÍVEL LOCAL – CIDADES)
OBJECTIVOS VISIBILIDADE, INFORMAÇÃO, DO INTERESSE À ADOPÇÃO
SEGMENTAÇÃO DE PÚBLICOS ALVO CIDADÃOS (PRIVADOS) PROFISSIONAIS (EMPRESAS)
ESTUDANTES (ESCOLAS)
TREND-SETTERS
FASES PRÉ-CAMPANHA (TEASER) LANÇAMENTO
REFORÇO DE COMUNICAÇÃO UMAOPORTUNIDADEPARAINDUZIRHÁBITOSMAISAMIGOSDOAMBIENTE
TEST NISSAN PAN-EUROPEAN TEST DRIVE
FARO 02.JUNHO.2011
WORKSHOP CIDADES INTELIGENTES
PROSPERIDADE RENOVÁVEL