Post on 16-Apr-2017
Presentation delivered by Caron Lyon from PCM creative to Migraine Action
Social Media
Presentation delivered by Caron Lyon from PCM creative to Migraine Action
Do I need it?
Don’t add technology to the way you do things.
Change the way you do things when you know what the technology can do.
Presentation delivered by Caron Lyon from PCM creative to Migraine Action
Overview
• Defining Social Media.• What can it do?• Self Reflection• Putting it in to context• The Future• Making in work
Presentation delivered by Caron Lyon from PCM creative to Migraine Action
Global BusinessTwo-thirds of the world’s Internet population visit social networkingor blogging sites, accounting for almost 10% of all internet time.
Nielsen report “Global Faces and Networked Places.”
Presentation delivered by Caron Lyon from PCM creative to Migraine Action
Social Technology
Technology including old technologies such as the postal system and other means of interpersonal communication which long predate telephones, computer networks or social networking tools.
What’s new?
Presentation delivered by Caron Lyon from PCM creative to Migraine Action
Web 2.0
Harnessing Collective Knowledge
Rich User Experience
More Channels of Communication
Presentation delivered by Caron Lyon from PCM creative to Migraine Action
Social Media
The online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other.
Social media can take many different forms, including text, images, audio, and video.
Popular social mediums include blogs, message boards, podcasts, wikis, forums.
Presentation delivered by Caron Lyon from PCM creative to Migraine Action
Business Benefits Buzz
Cost effective web updates
Greater control of your web content
Boosted organic Goggle listings
Cost reduction on printed materials
Eco-friendly
Presentation delivered by Caron Lyon from PCM creative to Migraine Action
What can it do?
Greater access to your support materials
Greater reach for your marketing materials
Facilitates word of mouth sharing
Enables social sharing
Amplifies your message
Presentation delivered by Caron Lyon from PCM creative to Migraine Action
Time
• Email updates
• Text updates
• Voice to Text
• Task Management
• Synchronised Aggregation
Presentation delivered by Caron Lyon from PCM creative to Migraine Action
Migraine Action
• Existing Community• Latest News• Events• Polls & Surveys• Forum• Resources
Presentation delivered by Caron Lyon from PCM creative to Migraine Action
Strong Foundations
• Discussions need listening to. • Networks need nurturing.• Sharing needs encouraging. • News need broadcasting.
Presentation delivered by Caron Lyon from PCM creative to Migraine Action
Presentation delivered by Caron Lyon from PCM creative to Migraine Action
What makes you different?
Identity
Brand
PersonalityProduct
Philosophy
Ethics
Presentation delivered by Caron Lyon from PCM creative to Migraine Action
Resource Availability
http://www.slideshare.net/pcmcreative
Presentation delivered by Caron Lyon from PCM creative to Migraine Action
Old Media meets New Media
•Magazines•Papers•Fliers•Posters•Business Cards•Buses•Signs•T-Shirts
Presentation delivered by Caron Lyon from PCM creative to Migraine Action
On line Publishing
Presentation delivered by Caron Lyon from PCM creative to Migraine Action
All roads lead home
Audience
Agents
Clients
Funders, Investors
Customers
Stakeholders
Staff, Team, Employees
SuppliersPress
Presentation delivered by Caron Lyon from PCM creative to Migraine Action
Presentation delivered by Caron Lyon from PCM creative to Migraine Action
The 7 Roads of Social Media1. Generate new leads? 2. Provide customer service? 3. Improve customer retention? 4. Increase your knowledge? 5. Align with your competitors? 6. Establish your authority as an expert?7. Do business more productively?
Presentation delivered by Caron Lyon from PCM creative to Migraine Action
• Arrive• Listen• Ask• Provide• Advise
The 5 steps
Presentation delivered by Caron Lyon from PCM creative to Migraine Action
Social Networking
Networking via the Web
SHARINGNETWORKINGPUBLISHING
AGGREGATIONDISTRIBUTIONINVESTIGATION
MANAGEMAINTAINMEASURE
Presentation delivered by Caron Lyon from PCM creative to Migraine Action
National vs. International
R.O.E : Return on Engagement
Presentation delivered by Caron Lyon from PCM creative to Migraine Action
Twitter• Twitter was launched in July 2006
• Dec 07 – 08 Twitter grew from 500,000 to over 4 million users
• Dec 08 to Mar 09 Twitter grew from 4 million to 14 million
Information from crunchbase
Presentation delivered by Caron Lyon from PCM creative to Migraine Action
Is any body out there?
Migraine
Presentation delivered by Caron Lyon from PCM creative to Migraine Action
Advanced Twitter• Who makes the grade?
• Tacking conversations
• Many Tweets in one stream
• Twitter . com
Presentation delivered by Caron Lyon from PCM creative to Migraine Action
Information from crunchbase
More than 40 million status updates each day 50% of our active users log on to Facebook in any given day Official statistic from Facebook
Presentation delivered by Caron Lyon from PCM creative to Migraine Action
• Status Updates• Groups• Fan Pages• Forum discussions• Notice Boards / Wall• PPC targeted advertising• Video
Presentation delivered by Caron Lyon from PCM creative to Migraine Action
Groups & Fan Pages
October 20092,822 members
Presentation delivered by Caron Lyon from PCM creative to Migraine Action
Online Tools & Services
Presentation delivered by Caron Lyon from PCM creative to Migraine Action
The Future
Presentation delivered by Caron Lyon from PCM creative to Migraine Action
Mobile Media
Presentation delivered by Caron Lyon from PCM creative to Migraine Action
Mobile FuturesUK mobile web users have the greatest propensity to visit a social network through their handset with 23% of them (2 million people) doing so, compared to 19% in the US (10.6 million people).
An increase from last year of 249% in the UK and 156% in the US
Nielsen report “Global Faces and Networked Places.”
Presentation delivered by Caron Lyon from PCM creative to Migraine Action
Stay Connected
3G smart phone
JOIKUSPOT premium
Notebook PC or Mac
Presentation delivered by Caron Lyon from PCM creative to Migraine Action
User Generated Content
Presentation delivered by Caron Lyon from PCM creative to Migraine Action
Integration - Push and Pull• Tagging• Embedding • Sharing• Connecting• Badges• Widgets • RSS
Presentation delivered by Caron Lyon from PCM creative to Migraine Action
The current buzz
• Facebook • Twitter • YouTube • Delicious • Linkedin • Flickr
Image Draw the Line
Presentation delivered by Caron Lyon from PCM creative to Migraine Action
Making it Work
Make the web part of your process.
Schedule social media time
Start small.
Pick your platforms.
Presentation delivered by Caron Lyon from PCM creative to Migraine Action
Be curious
Presentation delivered by Caron Lyon from PCM creative to Migraine Action
Questions
Presentation delivered by Caron Lyon from PCM creative to Migraine Action
Contact me
www.pcmcreative.co.uk