MIDSEASON 2009BroadcastTelevision Update

and Bill Brioux

The Reality of 2008-09

Last Season’s Writers Strike Took its Toll

-Fewer Original Scripted Series -More Non-Scripted Programming -Lost Momentum for Freshman Product -Proven Favorites Lost Steam

No One Benefited

Only 8 of the 21 New Series From Last Fall Will Air This Spring

Eleventh Hour (CBS)Fringe (Fox)Gary Unmarried (CBS)Hole in the Wall (Fox)Life on Mars (ABC)The Mentalist (CBS)90210 (CW)Privileged (CW)

And Only One Show is a Bona Fide Hit

Originality With a Familiar Twist is the Formula for Success

The Casualties

America’s Toughest Jobs (NBC)Crusoe (NBC)Do Not Disturb (Fox)Easy Money (CW)The Ex List (CBS)In Harm’s Way (CW)Kath & Kim (NBC)Knight Rider (NBC)My Own Worst Enemy (NBC)Opportunity Knocks (ABC)Sylista (CW)Valentine (CW)Worst Week (CBS)

And the Results…

Five Network Totals Season to-Date

Source: Nielsen Media Research data, 9/22/08-1/11/09 (Live + 7 Day) vs. 9/24/07-1/13/08 (Live + 7 Day)

Total Viewers: 39.22 million (- 7)

Adults 18-49: 12.8 rating/34 share (-10)

Adults 25-54: 15.2 rating/36 share (- 7)

Adults 18-34: 10.7 rating/32 share (-11)

Before

Source: Nielsen Media Research data, 9/22/08-1/11/09 (Live + 7 Day) vs. 9/24/07-1/13/08 (Live + 7 Day)

CBS: 11.57 (no change) ABC: 9.22 (- 9) Fox: 8.26 (- 5) NBC: 8.06 (-10) CW: 2.11 (-23)

Total Viewers

Before

Adults 18-49 Adults 25-54 Adults 18-34

CBS: 3.1/ 8 (- 6) Fox: 3.0/ 8 (- 6) ABC: 2.9/ 8 (-12) NBC: 2.9/ 8 (-12) CW: 0.9/ 2 (-18)

Source: Nielsen Media Research data, 9/22/08-1/11/09 (Live + 7 Day) vs. 9/24/07-1/13/08 (Live + 7 Day)

CBS: 4.1/10 (- 2)ABC: 3.5/ 8 (-10)Fox: 3.4/ 8 (- 3)NBC: 3.3/ 8 (-11)CW: 0.9/ 2 (-18)

Fox: 2.7/ 8 (-10) NBC: 2.5/ 8 (-11) ABC: 2.3/ 7 (-15) CBS: 2.1/ 6 (- 9) CW: 1.1/ 3 (- 8)

Before

Top 20 Rated Programs

Total ViewersDancing With the Stars (ABC): 19.77 millionCSI (CBS): 19.75NCIS (CBS): 18.49Dancing With the Stars Results (ABC): 17.95The Mentalist (CBS): 17.65Desperate Housewives (ABC): 16.98Criminal Minds (CBS): 16.63Sunday Night Football (NBC): 16.27Grey’s Anatomy (ABC): 16.0660 Minutes (CBS): 15.51Two and a Half Men (CBS): 14.87CSI: NY (CBS): 14.71CSI: Miami (CBS): 14.10Survivor: Gabon (CBS): 13.81Without a Trace (CBS): 12.7024 (Fox): 12.61House (Fox): 12.23Cold Case (CBS): 12.21America’s Got Talent – Wednesday (NBC): 12.19The Biggest Loser (NBC): 11.92

Source: Nielsen Media Research data, 9/22/08-1/11/09 (Live + 7 Day) vs. 9/24/07-1/13/08 (Live + 7 Day) Bold = New

Before

Top 20 Rated Programs

Adults 18-49Desperate Housewives (ABC): 6.4 rating/14 shareGrey’s Anatomy (ABC): 6.3/15Sunday Night Football (NBC): 6.2/15CSI (CBS): 5.6/13House (Fox): 5.0/13Two and a Half Men (CBS): 5.0/12The Office (NBC): 4.9/12Heroes (NBC): 4.9/11Survivor: Gabon (CBS): 4.6/12Dancing With the Stars (ABC): 4.6/11The OT (Fox): 4.5/13The Biggest Loser (NBC): 4.5/11Criminal Minds (CBS): 4.5/11Dancing With the Stars Results (ABC): 4.3/1024 (Fox): 4.3/10CSI: NY (CBS): 4.1/11CSI: Miami (CBS): 4.1/10The Mentalist (CBS): 4.1/10Brothers & Sisters (ABC): 4.0/10Family Guy (Fox): 4.0/ 9How I Met Your Mother (CBS): 4.0/ 9

Source: Nielsen Media Research data, 9/22/08-1/11/09 (Live + 7 Day) vs. 9/24/07-1/13/08 (Live + 7 Day)Bold = New

Before

Will the Networks Pick Up Steam in

Midseason?

14 New Series Slated to-Date in First Quarter 2009

Castle (ABC)Chopping Block (NBC)Cupid (ABC)Dollhouse (Fox)Game Show in My Head (CBS)Howie Do It (NBC)Homeland Security USA (ABC)Kings (NBC)Lie to Me (Fox)Momma’s Boys (NBC)Secret Millionaire (Fox)Superstars of Dance (NBC)13: Fear is Real (CW)True Beauty (ABC)

Plus 15 Established Series

According to Jim (ABC)American Idol (Fox)The Bachelor (ABC)Celebrity Apprentice (NBC)Flashpoint (CBS)Friday Night Lights (NBC)Hell’s Kitchen (Fox)Law & Order (NBC)Lost (ABC)Medium (NBC)Primetime: What Would You Do? (ABC)Reaper (CW)Rules of Engagement (CBS)Scrubs (NBC)24 (Fox)

…And

At Least 13 New Series in Second Quarter 2009 and Beyond

Better Off Ted (ABC)Courtroom K (Fox)Glee (Fox)The Goode Family (ABC)Harper’s Island (CBS)In the Motherhood (ABC)The Listener (NBC)Merlin (NBC)The Osbournes: Loud and Dangerous (Fox)The Philanthropist (NBC)Sit Down, Shut Up (Fox)Southland (NBC)The Unusuals (ABC)

7:00 7:30 8:00 8:30 9:00 9:30 10:00 10:30

MON The BachelorDancing With the Stars – March 9

Samantha Who?

True BeautyCastle (March 9)

TUES Homeland Security USA

Scrubs Scrubs Primetime: What Would You Do?

Cupid (March 24)

WED Lost (R) Lost Life on MarsThe Unusuals (April 8)

THURS Ugly Betty Grey’s Anatomy Private Practice

FRI Wife Swap Supernanny 20/20

SAT Various Repeats

SUN America’s Funniest Home Videos

Extreme Makeover: Home Edition

Desperate Housewives

Brothers & Sisters

■ New Time Period

■ New Program

7:00 7:30 8:00 8:30 9:00 9:30 10:00 10:30

MON The Big BangTheory

How I Met Your Mother

Two and a Half Men

Rules of Engagement

CSI: Miami

TUES NCIS The Mentalist Without a Trace

WED Old Christine

Gary Unmarried

Criminal Minds CSI: NY

THURS Survivor: Tocantins

CSI Eleventh HourHarper’s Island (April 9)

FRI Ghost Whisperer Flashpoint Numb3rs

SAT Game Show in My Head (two episodes)

Crimetime Saturday

48 Hours Mystery

SUN 60 Minutes The Amazing Race Cold Case The Unit

7:00 7:30 8:00 8:30 9:00 9:30 10:00 10:30

MON Superstars of DanceChuck (Feb. 2) Heroes (Feb. 2)

Momma’s BoysMedium (Feb. 2)

TUES The Biggest Loser: Couples Law & Order: SVU

WED Chopping Block Life Law & Order

THURS My Name is Earl

Kath & KimAmy Poehler (April)

The Office

30 Rock ER Southland (April)

FRI Howie Do It Friday Night Lights

Dateline

SAT Drama Repeats Drama Repeats Drama Repeats

SUN Event Specials / Kings 8 p.m., Celebrity Apprentice (9-11 p.m.: March 1)

The Golden Globe Awards, SNL Film Festival, The Last Templar, Super Bowl XLIII

Jay Leno 2009-10 Monday-Friday 10 p.m.

Audience will fluctuate by night and based on guests.

Local news could use stronger lead-in support.

But the network is expected to skew older because of five hours of Leno.

Conan O’Brien could, meanwhile, lose steam one hour earlier in late night.

Good Idea or Bad Idea?

7:00 7:30 8:00 8:30 9:00 9:30

MON House 24

TUES American Idol Fringe

WED American Idol Lie to Me

THURS Bones Hell’s Kitchen

FRI Terminator: The Sarah Connor ChroniclesPrison Break (April 17)

Dollhouse

SAT Cops Cops (Repeat)

America’s Most Wanted

SUN Hole in the Wall

Hole in the Wall

The Simpsons

King of the HillSit Down, Shut Up

(April 19)

Family Guy

American Dad

7:00 7:30 8:00 8:30 9:00 9:30

MON Gossip Girl One Tree Hill

TUES 90210 PrivilegedReaper (March 17)

WED 13: Fear is Real 90210 (R)

THURS Smallville Supernatural

FRI Everybody Hates Chris

The Game 13: Fear: is Real (R)

SAT

SUN Jericho (R) Sunday Night Movie

7:00 7:30 8:00 8:30 9:00 9:30

MON Celebrity Expose Magic’s Biggest Secrets Revealed

TUES Street Patrol(two episodes)

Vice Squad(two episodes)

WED World’s Funniest Moments

The Tony Rock Project

Under One Roof

THURS My Thursday Night Movie

FRI Friday Night Smackdown!

SAT My Saturday Night Movie

MONDAY

8:00pm8:00pm The BachelorDancing With the Stars – to 10 p.m.

(March 9)

The Big Bang Theory

Superstars of DanceChuck (Feb. 2)

Heroes(Feb. 2)

House Gossip Girl

8:30pm8:30pm How I Met Your Mother

9:00pm9:00pm Two and a Half Men

24

One Tree Hill

9:30pm9:30pm Samantha Who?

Rules of

Engagement

10:00pm10:00pm True BeautyCastle (March 9)

CSI: Miami

Momma’s Boys

Medium(Feb. 2)10:30pm10:30pm

■New Program

■ New Time Period

8:00pm8:00pm Homeland Security USA

NCIS The Biggest Loser: Couples

American Idol

90210

8:30pm8:30pm

9:00pm9:00pm Scrubs The Mentalist

Fringe PrivilegedReaper(March 17)

9:30pm9:30pm Scrubs

10:00pm10:00pm Primetime:

What You You Do?Cupid (March 24)

Without a Trace

Law & Order: SVU

10:30pm10:30pm

TUESDAY

8:00pm8:00pm Lost (R) New Adv. Of Old Christine

Chopping

Block

American Idol

13: Fear is Real

8:30pm8:30pm Gary Unmarried

9:00pm9:00pm Lost Criminal Minds

Life Lie To Me 90210 (R)

9:30pm9:30pm

10:00pm10:00pm Life on Mars

The Unusuals(April 8)

CSI: NY Law & Order

10:30pm10:30pm

WEDNESDAY

8:00pm8:00pm Ugly Betty Survivor:Tocantins

My Name is Earl

Bones Smallville

8:30pm8:30pm Kath & KimAmy Poehler (April)

9:00pm9:00pm Grey’s Anatomy

CSI The Office Hell’s Kitchen

Supernatural

9:30pm9:30pm 30 Rock

10:00pm10:00pm Private Practice

Eleventh HourHarper’s Island (April 9)

ER

Southland (April)

10:30pm10:30pm

THURSDAY

8:00pm8:00pm Wife Swap Ghost Whisperer

Howie Do It

Terminator: The Sarah Connor ChroniclesPrison Break

(April 17)

Everybody Hates Chris

8:30pm8:30pm The Game

9:00pm9:00pm Supernanny Flashpoint Friday Night Lights

Dollhouse

13: Fear is Real (R)

9:30pm9:30pm

10:00pm10:00pm 20/20 Numb3rs Dateline

10:30pm10:30pm

FRIDAY

8:00pm8:00pm Various

Repeats

Game Show in My Head(two episodes)

Drama Repeats

Cops

8:30pm8:30pm Cops (Repeat)

9:00pm9:00pm Crimetime Saturday

Drama Repeats

America’s Most Wanted

9:30pm9:30pm

10:00pm10:00pm 48 Hours Mystery

Drama Repeats

10:30pm10:30pm

SATURDAY

7:00pm7:00pm America’s Funniest Home Videos

60 Minutes Event Specials

The Golden Globe Awards, SNL Film Festival, The Last Templar,

Super Bowl XLII

Kings 8 p.m.

Celebrity

Apprentice9-11 p.m.March 1

Hole in the Wall

Jericho (R)

7:30pm7:30pm Hole in the Wall

8:00pm8:00pm Extreme Makeover: Home Edition

The Amazing Race

The Simpsons

Sunday Night Movie

8:30pm8:30pm King of the HillSit Down, Shut Up(April 19)

9:00pm9:00pm Desperate Housewives

Cold Case Family Guy

9:30pm9:30pm American Dad

10:00pm10:00pm Brothers & Sisters

The Unit

10:30pm10:30pm

SUNDAY

26

New Series16

Returning

Midseason In Total

Homeland Security USATrue Beauty

SITCOMS

DRAMAS

CastleCupid

The Unusuals

Better Off TedThe Goode FamilyIn the Motherhood

According to JimThe Bachelor

Here Come the NewlywedsLost

Scrubs (from NBC)Primetime: What Would You Do?

RETURNING

NON-SCRIPTED

DRAMAS

Harper’s Island

RETURNING

Flashpoint

Rules of Engagement

NON-SCRIPTED Game Show in My Head

DRAMAS

Kings

The Listener

Merlin

The Philanthropist

Southland

SITCOMS Amy Poehler Project

NON-SCRIPTED

Chopping BlockHowie Do It

Superstars of Dance

Celebrity ApprenticeFriday Night LightsLaw & OrderMedium

RETURNING

DRAMAS

Courtroom K

Dollhouse

Glee

Lie to Me

SITCOMS

Sit Down, Shut Up

NON-SCRIPTED

The Osbournes: Loud and Dangerous

Secret Millionaire

RETURNING

American Idol

Hell’s Kitchen

24

NON-SCRIPTED

RETURNING

Reaper

SITCOMS

In Summary…

Is there a new breakout hit on the horizon?

Can the broadcast networks stop the bleeding?

Will too much crime solving on CBS take its toll?

Can American Idol last much longer on Fox?

Will ABC’s scripted hits stop losing steam?

Is five upcoming nights on NBC with Jay Leno too much?

Can the CW remain in existence?

STAY TUNED!!!

MIDSEASON 2009BroadcastTelevision Update and Bill Brioux