Post on 07-Jan-2017
Michelle R. Weise, Ph.D.
Hire Education: The Disruptive Potential of Online Competency-Based Education
@rwmichelle
Disruptive Innovation A process by which a product or service takes root initially in simple applications at the bottom of a market and then relentlessly moves up market, eventually displacing established competitors
@rwmichelle
How to identify a disruptive innovation Disruption is a relative phenomenon
• Is the innovation targeting people who are nonconsumers or overserved by existing products?
@rwmichelle
Who are the nonconsumers of higher ed?
§ 71% “nontraditional” § By 2020, 42% of all college students will be 25 years
of age or older (NCES) § 87.9% of college freshmen (CIRP) § 178 skillsets in Sept 2009 à 924 in Jun 2012
(McKinsey) § ~91MM Americans with HS & no degree + some/no
college
@rwmichelle
How to identify a disruptive innovation Disruption is a relative phenomenon
• Is the innovation targeting people who are nonconsumers or overserved by existing products?
• Is the innovation not as good as existing products as judged by historical measures of performance?
@rwmichelle
Performan
ce
Time
Paceofper
formance
improvement
@rwmichelle
Sustaining Innovations P
erfo
rman
ce
Time
Performance that customers
can utilize or absorb
@rwmichelle
Sustaining vs. Disruptive Innovation
Performan
ce
Time
Sustaining
innova,ons
Incumbentsdominatesustainingba0les
Entrantstypicallywinatdisrup7on
Paceofper
formance
improvement
Disrup,veInno
va,ons
Time
Diffe
rent
Measureof
Performan
ce
@rwmichelle
Waves of disruption • 1st wave: flexibility, convenience • 2nd wave: innovation on price
– Price + competency-based
@rwmichelle
How to identify a disruptive innovation Disruption is a relative phenomenon
• Is the innovation targeting people who are nonconsumers or overserved by existing products?
• Is the innovation not as good as existing products as judged by historical measures of performance?
• Is the innovation simpler to use, more convenient, or more affordable?
• Is there a technology enabler that can carry the new value proposition up-market?
@rwmichelle
Industries without an upwardly scalable technology are not disrupted Where does disruption not apply?
@rwmichelle
How to identify a disruptive innovation Disruption is a relative phenomenon • Is the innovation targeting people who are nonconsumers or overserved by
existing products? • Is the innovation not as good as existing products as judged by historical
measures of performance? • Is the innovation simpler to use, more convenient, or more affordable? • Is there a technology enabler that can carry the new value proposition up-
market? • Is the technology paired with a business model innovation that allows it to be
sustainable? • Are existing providers motivated to ignore the new innovation and not
threatened at the outset?
@rwmichelle
Sustaining vs. Disruptive Innovation Incumbentsdominatesustainingba0les
Performan
ce
Time
Disrup,veInno
va,ons
Time
Sustaining
innova,ons
Entrantstypicallywinatdisrup7on
Customerabilitytouse
improvements
Paceoftec
hnological
improvement
45%marginon$250,000
40%marginà20%marginon$2,000
60%marginon$500,000
Performan
ce
@rwmichelle
You gotta keep ’em separated
@rwmichelle
What’s the real job to be done?
Solution Job
What? Why?
“People don't want to buy a quarter-inch drill…
…they want a quarter-inch hole!" - Theodore Levitt
@rwmichelle
Learning to know & learning to do
@rwmichelle
1. Disruptive Innovation and Academic Inertia
2. Jobs To Be Done: The Shifting Value Proposition of College
3. The Core of Competency-Based Education
4. Online Competency-Based Education: Mastery and Modularization
5. A New Value Network: Industry-Validated Learning Experiences
6. College Disrupted
7. Epilogue: Education and Equality
Hire Education Mastery, Modularization, and the Workforce Revolution
@rwmichelle
Fixed-time, variable learning
Delivercontenttostudents
Tes,ng&assessment Progresstonextgrade,subject,orbodyofmaterial
Receiveresults
@rwmichelle
Competency-based Learning Learning is fixed and time is variable
Offerlearningexperiencesto
students
Tes,ng&assessment Receivereal-,meinterac,vefeedback
Progresstonextbodyofmaterial
@rwmichelle
Unbundled or disaggregated staffing models
Professor
InstrucDonalDesignTeam
Mentor/AcademicCoach Tutor Assessor SubjectMaJer
Expert
NewopportuniDes:• Costreduc,on• Focus• Redesignofgraduateschool• Redefini,onofhigh-touch
@rwmichelle
Adding MODULARIZATION to the vernacular
@rwmichelle
Nine competency clusters @CollforAmerica Foundational Skills Personal and
Social Skills Content Knowledge
Communication Skills Critical and Creative Thinking
Quantitative Skills
Digital Fluency and Information Literacy
Personal Effectiveness Ethics and Social Responsibility Teamwork and Collaboration
Business Essentials Science, Society and Culture
“nothing could be more absurd than to try to educate individuals with an eye to only one line of activity” --John Dewey (1915)
@rwmichelle
Does this sound like voc-tech to you? “I learned about Lean Principles, the Federal Reserve, globalization, and the moral philosophies of Immanuel Kant and John Stewart Mill. I learned about the Renaissance, the Reformation, and the Enlightenment while exploring art from masters such as Giotto, Donatello, Rembrandt, Manet, and Picasso. I studied how the earth cycles water, carbon, nitrogen, and phosphorous; the enormity of the Great Pacific Garbage Patch; and the devastating impact pollution is having on sea turtles, birds, fish, and the overall health of our precious oceans.”
--CfA graduate Shannon Lougee
@rwmichelle
@rwmichelle
Anthony P. Carnevale and Jeff Strohl, “Separate and Unequal: How Higher Education Reinforces the Intergenerational Reproduction of White Racial Privilege”
Education & Equality
@rwmichelle
Our Credentialing Ecosystem
$47 Certifications, apprenticeships,
And other workforce training
$18 Federal job training
$177 Employer-provided
formal training
$413 Employer-provided
informal training
$60 Two-year colleges
$347 Four-year colleges
$655B Opportunity
@rwmichelle
What is the job to be done?
@rwmichelle
Hire Education: Mastery, Modularization, and the Workforce Revolution Available on Amazon.com Got Skills? Why Online Competency-Based Education Is the Disruptive Innovation for Higher Education Educause Nov 2014
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