Social Games – game over or is there still a chance for new ideas?

THE RCP GROUP

Social Music Games

WHO AM I

The Michael you know from the Agenda

- 2005: Siemens VDO, Strategy & Marketing- 2006: Frost & Sullivan, Strategy Consultant- 2010: Remote Control Productions, Business &

Finance Manager - 2011: Newtracks, Business Development Manager

The other Michael

- Since 1995: DJ and Producer

Unfortunately still without the big Hit

SOCIAL GAMES

Who of you plays any social Games?

PEOPLE LOVE SOCIAL GAMES

CityVille77 Mio. MAU

Farmville33,8 Mio. MAU

Bubble

Island

9,3 Mio.

MAU

Pet Society8,8 Mio. MAU

Gardens of

Time

16,4 Mio

MAU

SOCIAL GAMES MARKET

750 Million Facebook Users

50% of Users play Social Games on Facebook

40% of total usage time on Facebook is spent in Social Games

THE INDUSTRY LOVES SOCIAL GAMES, TOO

$76.6 million

$46.6 million

$70.5 million

STRONG PLAYERS MAKE IT DIFFICULT

Revenue 2010:418 million EUR

MAU 2011:

33 million

MAU: 38 millionDAU: 7 million

WATCH OUT FOR THE BLUE OCEANS

Generate high growth and profits by creating new demand in an uncontested market space, or a "Blue Ocean", than by

competing head-to-head with other suppliers for known customers in an existing

industry.

NOW ABOUT „NEXT BIG THING“

1999: Music Industry

$ 27 billion12 years later

Down by 41%to $ 16 billion

But

Fans are more active than

ever

Rihanna43,084,977

Eminem45,093,944

Katy Perry33,645,229

Justin Bieber34,582,000

Lady Gaga42,148,932

on platforms like

Still there are no

games for Music FansYet.

Social Games for Music Fans

Social Game Design

New Business Models

Gamification

CORE COMPETENCIES

PRODUCT

Form a Band with your Friends on

PRODUCT

Free-to-play Social Game on Facebook

For Music Fans & Casual Gamers

Featuring famous Artists, Songs and branded Items

PRODUCT

KEY PARTNERS

Music Industry

Development

Keep in mind:

aim for the blue

oceans

IDEAS FOR BLUE OCEANS

Harry Potter36,199,728

Christiano Ronaldo35,617,301

Coca Cola35,460,855

THERE IS NOT ONLY FACEBOOK

Thank you very much for your attention

michael.minich@newtracks.biz

http://www.newtracks.biz/