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michaelifarr@gmail.com0417 518 882

Michael Farr. Art Director, Designer, etc.

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Michael Farr. Art Director, Designer, etc.During my eight years in the industry I’ve placed in the top 10 of students in Award School (2013), designed point of sale material for muffins, written Facebook ads for Guinness, as well as overhauled an aged care brand, sports brand and investment bank brand.

Whether I’m creating ideas for a web banner, a print ad or a fully-fledged integrated campaign, I pride myself that every piece of work is not only a joy to behold, but also a simple, functional piece of communication that delivers the right message in the right way.

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Experience.Sapient Nitro Designer, Finished Artist

October 2010 – July 2013, 2 years 10 months.

A role focused on producing an extremely professional level of design and finished art across a large range of category leading brands. Sapient Nitro developed my skills and knowledge of the agency model through my experience working across a large range of jobs such as; retail catalogues, TV commercials, conceptual creative and both small and large scale digital projects.

Key responsibilities •  High level finished art on brands such as Snooze,

Volvo, Victoria University, Schmackos, Stockland Commercial, Stockland Residential, BCF, Super Cheap Auto, Unilever and BT.

• High level retouching on Victoria University, Stockland Residential, Snooze, Volvo, Supercheap Auto and BCF.

• Finished art for a wide range of digital applications.

• Basic CSS and HTML

Top Print Productions Graphic Designer

November 2008 – October 2010, 2 years.

A graduate role where I learned the ropes of the industry and began to hone my craft and grow my creative skills as a Graphic Designer. I was responsible for bringing a fresh new approach to well established food brands such as Muffin Break, Jamaica Blue and Dreamy Donuts.

Key responsibilities • Graphic design for three major food brands,

Muffin Break, Jamaica Blue and Dreamy Donuts.

• Creating national point of sale campaigns for Muffin Break, Jamaica Blue and Dreamy Donuts.

• Creative design across a large scope of print applications.

• Managing print production across a large scope of print applications.

• Liaising with clients on a day to day basis.

• Managing a large amount of press ads for submission each week through QuickCut and Websend

• Finished art

Shabbadu Designer and Art Director

July 2013 – Present, 2 years 11 months.

At Shabbadu my role was to ensure that every visual piece of communication created delivers the right message in the right way. Everything links to an overall brand strategy that supports our client’s business objective. My work ethic and eager response to any challenge along with my ability to mentor junior staff let me quickly rise to management level within the Shabbadu structure.

Key responsibilities • Worked closely with the

Creative Director on all creative work.

• Creative conceptual development.

• Manage all visual creative produced by Shabbadu.

• Create social media content.

• Web design and development.

• Creating brand guidelines from scratch, following and extending brand guidelines.

• Finished Art and Retouching across all work.

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Referees.Angus SmallwoodCreative Strategist at The Reactor

I have had the joy of working with Michael Farr on a number of projects since he graduated in the top ten of AWARD School in 2013. He receives strategy not simply by listening, taking notes and ticking boxes: he engages his critical faculties and interrogates what’s been written in a positive, constructive way. That attitude has made every communication I’ve ever worked on with him stronger.

He is tireless with his approach as a creative and goes beyond answering the brief or satisfying the client. Michael is part of that rare breed who wants to do what’s right, what’s going to work, and what no one realises is needed until they see it and suddenly understand they can’t do without it. What he doesn’t know (and he knows a lot), he wants to learn if you’re prepared to teach or he can find it on Google. I can’t recommend him highly enough.

0438 178 428 asmallwood@ozemail.com.au

Sheridan WadeltonFreelance Senior Broadcast and Content Producer.

I had the pleasure of working with Michael for 18 months during my time as General Manager at Shabbadu. Michael is an intensely creative person with a well-honed design ability, of which I am sure his folio will attest to.

In addition to being a genuinely good guy, it is in my opinion Michael’s understanding of the advertising process, coupled with his strengths in a variety of advertising disciplines including, art direction, design, brand strategy, social media strategy, web development and coding, that allows Michael to stand out amongst his peers.

His digital understanding and capabilities also allow Michael to foresee potential technical issues with digital creative recommendations at an early stage, and when needed he can also multi-task and undertake a more hands on role. Michael will be an asset to any agency, regardless of how big or small. He is a team player, loyal, hard working and intelligent.

I sincerely hope that I have the opportunity to work alongside Michael again in the future.

0411 140 745 sheridanwadelton@gmail.com

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TAC Print.

Magazine. Using your phone while driving may leave you loosing a friend for real.

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BCF Print.

Inflight magazine. Miners working fly-in-fly-out jobs have a fair whack of spare time. BCF encouraged miners to shop online on the job so that all their gear would waiting for them when they get home.

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Super Cheap Auto Print.

Bathurst race day guide. Club Plus is a complex incentive program, but when you boil it down it’s just a race winning advantage.

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Pedigree Print.

Pet Barn catalogue. A strong dog is a healthy dog, so a stronger dog is a healthier dog, so the strongest healthiest dog is pretty much a horse.

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Nespresso Print.Magazine. Coffee, it might not literally get you out of bed in the morning but it sure does wake you up. Nespresso’s strong shot is like being woken up by a shot from a gun.

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Cheap Characters.Burleigh Brewing _ AACTA Awards video.

Usually you're asked to work within a budget, for this job there wasn’t a budget. Knowing it most likely had to be shot on an iPhone in the office, the idea needed to be sympathetic to the budget restraints.

Burleigh Brewing have a group of beers that have won a bunch of awards and are much like characters in a movie. But they’re terrible at acting.

This 30 second ad was aired at the AACTA 2015 awards.

Watch here: https://vimeo.com/166675359

Video password - brewing

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#Kissanaward-winner.Burleigh Brewing _ AACTA Awards video.

Burleigh Brewing’s marketing is almost soley done through social media. This called for an idea that could live on through their social media for the duration of the AACTA 2016 awards.

#kissanawardwinner gave the audience the chance to #kissanawardwinner, a Burleigh beer, and post a selfie of the act on Instagram.

Printed neck labels served as an activation for the idea.

Watch here: https://vimeo.com/166674982

Video password - brewing

kissanawardwinner

A CHANCE TO BREAK YOUR DRY SPELL.

kissanawardwinner

AIR KISSING MAY RESULT IN SPILLAGE.

kissanawardwinner

BUT, IF YOUR TONGUE GOES DOWN MY NECK WE’RE BOTH IN TROUBLE.

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Burleigh Brewing Digital.

Digital Banner Campaign. When you’re really looking forward to something, time seems to move slower. You starting counting the minutes, even seconds.

This web banner for the launch of Burleigh Brewing’s new brewery counts down for you.

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Leadership, Passion and Precision.Star Athletic - Comprehensive Rebrand

Star Athletic needed a massive makeover to help change their perception from Collingwood FC’s brand to a serious sports brand. This was not only transforming the look and feel, but the core elements of what the brand was made of. Everything from full brand guidelines to a library of illustrations was created to fit in perfectly with their new brand values of Leadership, Passion & Precision.

The look and feel of this brand visually represents every aspect of Leadership, Passion & Precision. The logo has no rounded corners, speaking to Precision. The illustration style of the hero images represents the Passion and leadership is visually portrayed in the logo with the ‘A’ of pointing forward.

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A more caring brand.Southern Cross Care Victoria -

Comprehensive Rebrand.

The aged care sector is undergoing transformational change in 2014. For the first time, the power is in the hands of the consumer. Which means service providers now need to differentiate their brands and service offering in a competitive marketplace.

Southern Cross Care Vic needed to negotiate this transition and create a strong, meaningful brand that will resonate with their audience. Along with their brand colours and messaging, their logo needed to be refreshed but not completely changed. Extensive brand guidelines were created that covered everything from print ads, brochures, outdoor signage and way finding.

Everything updated was changed to better represent their brand values and carve a position in the market. The logo’s points were rounded off to feel more friendly, the font was chosen to be legible and have caring feel and the brand colours were altered to give a feeling of more warmth and empathy while remaining legible and at the same time, seperating them from competitors. All of which helped the work be bought by the client.

www.sccv.org.au

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High end aspirations.InterRetire - Identity.

InterRetire is a retirement benefits trust with some of the worlds highest earning executives as their clients. Looking to double their client base, I worked on creating a new brand look and feel that supported their strategy of becoming an aspirational brand that can sit along side the most distinguished brands in the world.

This design harks back to the time when world wide prestige brands of today were just beginning. The ‘IR’ monogram is a modern update on a proven classic.

The rest of InterRetire’s brand was also given a refresh, a light weight but effective style guide was created to aid in the rollout of thier new look.

If there is any work you would like an in depth look at, please don t hesitate to contact me.

michaelifarr@gmail.com0417 518 882

Thank you.