© 2005-2011 Virtual Moment, LLC. Company Confidential

Metadata 101: Building a Solid Foundation

WebDAM Solutionshttp://www.webdamsolutions.com

Metadata 101

What is metadata? How and why is it used? Evaluating DAMs Developing a metadata strategy

© 2011 WebDAM Solutions

Building a DAM

What are you trying to achieve? What are the challenges to meeting these

goals? What are the steps you need to take?

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Key Components to Implementing a DAM1. Metadata2. Effective

keywording3. Structure and

organization4. User adoption

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Housekeeping

Post-webinar survey Follow us @WebDAM Live tweet feed #webdamwebinar WebDAM http://www.webdamsolutions.com/ LinkedIn

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About WebDAM

The leader in digital asset management in the cloud

Founded in 2005 Real world expertise Implemented across industries

Education Travel and tourism Entertainment Government Technology Manufacturing

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3 billion base pairs

25,000 genes

Classifying the human genome

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We will cover

What is metadata and why do we care?

Those DAM standards Considerations when

evaluating DAMs Developing your DAM

metadata strategy

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What is metadata?

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What is metadata?

KNOWLEDGE

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What is metadata?

Biological metadata Species, disease

Library metadata Title, author, subject

Web page metadata Keywords, description

Photo metadata Creator, keywords, location Top 5 Metadata Resources:

▪ http://www.webdamsolutions.com/digital-asset-management/metadata-resource/

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Why do we need metadata?

Search Context Ownership Rights management Tracking Preservation

© 2011 WebDAM SolutionsCredit photometadata.org

Types of metadata

Descriptive

Administrative

Technical

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Metadata Standards

A set of common terms and definitions in a structured format

Covers everything from the Dewey Decimal System to Sports news exchange

Allows systems to speak to each other in a consistent way

Provides a mechanism for information exchange

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Metadata Standards IPTC IIM (Legacy) – International Press

Telecommunications Council www.iptc.org

IPTC Core (Adobe XMP) – Extensible Metadata Platform www.adobe.com/xmp

Exif - Exchangeable Image File Format Dublin Core

www.dublincore.org PLUS - Picture Licensing Universal System

www.useplus.com © 2011 WebDAM Solutions

The anatomy of an image

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The anatomy of an image

EXIF

XMPIPTC IIM XMPIPTC Core

IPTC Ext

Dublin CorePLUS

DIS

C

PR

ISM

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Interoperability - Web

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Interoperability - Software

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Interoperability - OS

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Evaluating a DAM Which standards does the system support? How does the system handle metadata for

read/write/search? Do those standards

align with existing tools?

Is it customizable? Ease-of-use

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Metadata Strategy

DAM = Metadata Success!

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Ad hoc metadata efforts

Inconsistent metadata entry Lack of metadata altogether Lack of interoperability Loss of track-ability Limited search-ability Garbage in. Garbage out.

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Solution: Metadata Strategy!

Metadata Strategy: A plan of action for how you and your users will employ metadata to accomplish your business goals

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Steps to a metadata strategy

Consider your business goals Consider your stakeholders Map your goals to your metadata Develop a process Put in on paper Communicate!

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Components of a metadata strategy

Business goals What are your primary use cases? For each use case, who is involved and what

information is required? Is this a short term or long term need? What about the future? What are the assumptions? Tools or process

which CANNOT change?

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Components of a metadata strategy

Stakeholders Who manages the metadata strategy? Who communicates and educates users? Who is creating the assets or what sources are they

coming from? Who will be contributing assets? Who will be cataloging assets? Who will QA or approve the assets? Who will perform health checks? Who are your consumers?

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Components of a metadata strategy

Process When is content added to the DAM? When is metadata added to assets? Which standard/schema will be used to

capture metadata? Which tools will be used to add metadata? When is the content QAed and/or approved? How often will health checks be performed?

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Components of a metadata strategy

Fields What information is required for all assets? What information is optional? What are the acceptable values for each field?

Controlled or free form?

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Implementing a metadata strategy

Map fields to metadata standards and/or tools

Origin -> Source Photographer -> Creator Educate stakeholders on their

responsibilities in the process Test the business goals and processes Start cataloging!

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Take Away

Research the metadata standards for your industry – what’s important to you?

Start evaluating DAMs that support that standard

Consider your business goals and stakeholders Download the Metadata Strategy Worksheet

from WebDAM at: http://www.damsuccess.com/discover/best-practices/metadata/

© 2011 WebDAM Solutions

Wrap-Up

Recorded version: http://www.damsuccess.com/discover/dam-primer-webinars/

Metadata worksheet Fill out the survey!

© 2011 WebDAM Solutions

Next Webinar

Next Webinar in this Series:Controlled Vocabulary - Implementing a library of keywords to improve consistency and search-abilityGet the slides here: http://www.slideshare.net/WebDAM/web-dam-webinarcontrolledvocabslides

See a free demo of WebDAM:http://www.webdamsolutions.com/demo/

© 2011 WebDAM Solutions