MEMES UP

Here is our Meme!

What’s meme?

A meme is "an idea, behavior, or style A meme is "an idea, behavior, or style that spreads from person to person that spreads from person to person within a culture."within a culture."

Internet "memes" are cultural symbols Internet "memes" are cultural symbols and social ideas that spread virallyand social ideas that spread virally

The origin of meme

The evolutionary biologist, Richard The evolutionary biologist, Richard Dawkins, first introduced the "meme" Dawkins, first introduced the "meme" word in 1976word in 1976

The phenomenon of meme

Adolescents and post-adolescents Adolescents and post-adolescents transmit the majority of Internet transmit the majority of Internet memes.memes.

Most modern Internet memes are Most modern Internet memes are humor-centeredhumor-centered

How it works?

The origin biological word of “Memes” can be used to help us understanding how the cultural meme works.

Memes reproduce by copying from a nervous system to another one, either by communication or imitation. Imitation often involves the copying of an observed behavior of another individual.

A meme acts as a unit for carrying cultural ideas, symbols, or practices that can be transmitted from one mind to another through:

The more people go online, the stronger memes will be.

Internet memes have assisted in producing fame and fortune for many people, transforming nobodies to overnight sensations in the blink of an eye.

Memes are highly unpredictable and untraceable: there is no hard science on which picture, video, or joke will go viral next. In fact, a meme can be ignored for a long time before it explodes.

Let’s Meme!

Chinese meme:Chinese meme:

《《忐忑忐忑》》 http://www.youtube.com/whttp://www.youtube.com/watch?v=h_U5yPK4g-Eatch?v=h_U5yPK4g-E

http://www.youtube.com/http://www.youtube.com/watch?v=yFxAvEU5mAUwatch?v=yFxAvEU5mAU

http://www.youtube.com/http://www.youtube.com/watch?v=YwWo8hVr0A4watch?v=YwWo8hVr0A4

Western meme:Western meme:

Harlem shakeHarlem shake

http://http://www.youtube.com/www.youtube.com/watch?v=hS-2dCZm_nUwatch?v=hS-2dCZm_nU

Gangnam style Gangnam style

http://http://www.youtube.com/www.youtube.com/watch?v=O-8mnVqhKNwwatch?v=O-8mnVqhKNw

Element of a Meme

Evoke a common kind of emotion, funny, boring, Evoke a common kind of emotion, funny, boring, stupid, or even hateful.stupid, or even hateful.

It’s easy for people to imitate, It’s easy for people to imitate,

Ways of media to spread fast and broad, like Ways of media to spread fast and broad, like website of youtube, youku, twitter, weibo.website of youtube, youku, twitter, weibo.

It’s funny to imitate, or a way to express yourself It’s funny to imitate, or a way to express yourself or your attitude.or your attitude.

Let’s meme

Giraffe in the street.Giraffe in the street.

Memes

as Promotional and Marketing Tools

Memes should not be only seen as an Memes should not be only seen as an entertainment, but also as an effective entertainment, but also as an effective promotional and marketing toolpromotional and marketing tool. .

Memes can travel from one site to Memes can travel from one site to another, from one social networking site another, from one social networking site to anotherto another

How can company benefit from the meme ?

Memes are like a self-replicating virus.Memes are like a self-replicating virus.

memes are one of the most important memes are one of the most important tools in online marketing today.tools in online marketing today.

The end

Sybille JEANMAIRE, Shuang WANG, Ruogu WANG, Ke WUSybille JEANMAIRE, Shuang WANG, Ruogu WANG, Ke WU