Post on 13-Jan-2015
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Member Collaboration, Micro-Volunteerism,Social Mentoring, Inbound Marketing and
more…Andy Steggles – President & Chief Customer Officer
Twitter: @asteggles
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ABOUT HIGHER LOGIC• 6 Years Old• 55+ Staff• Private (no funding, no debt)• 100,000+ Communities• 15m+ Users• 400+ Associations• Incredible Integration• Strong, private company • Awesome clients• Voted one of the “Top 50 Places to Work” (Washingtonian Magazine)
WHAT IS COMMUNITY?
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YOUR MEMBERS WILL THANK YOU FOR IT!
• Feeling of inclusion• Anytime ability to collaborate • Searchable access to resources
and documents• Committee workspace• Easy to use – access via website,
email and/or mobile• Helps them do their jobs better
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TYPES OF COMMUNITY
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SPECIALINTEREST GROUPS
Types of Community:
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COMPONENTSTypes of Community:
MEETINGSTypes of Community:
INTRANETSTypes of Community:
Intranets
BLENDED LEARNING
Types of Community:
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www site integration
Social Mentoring
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Micro-Volunteerism
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Seeking: 55th Annual Meeting - Fitness Track Yoga Instructor
Type of Opportunity: Open Call for VolunteersApplication Deadline: 7/5/2013Interest Area: Membership EngagementContact: Alissa Brower Time Commitment: Quick Task (less than a day)Travel Required: No travel required Volunteer Category: Onsite Conference VolunteerLevel of Effort: Simple taskNo. Of Applications Accepted: 2Description:
ENGAGEMENT=
INBOUND MARKETING
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AIA MISSION: RAISE AWARENESS OF INDUSTRY
Open or Closed?
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RECOGNIZING Engagement
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MEASURING AND RECOGNIZING
Recognition…
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RECOGNITION: WALL OF FAME
EngagementMeasurement & Benchmarking
• X-Large: 100k+• Large: 50 to 99k• Medium/Large: 20k to 49k• Medium: 5k to 19k• Small/Medium: 1.5k to 4k• Small: 0 to 1.4k
SIZE CATEGORIES
• Example: Total Users who have a photo AND a bio:• XL (> 100k Members)• SHRM - 1,492 (0.596% of Users)
ASHA - 1,333 (0.726% of Users)• M/L (20k to 49k Members)• SFN - 4,012 (2.182% of Users)
MPI - 2,422 (11.477% of Users)
• S (0 to 1.4k Members)• NGO Connect - 296 (20.728% of Users)
REAMP - 280 (32.037% of Users)
POINT IN TIME STATS
Total Members who have posted a discussion message in the last year
• XL ASHA - 4,622 (2.57%)• M ASAE - 2,780 (12.53%)• S ACA Planners - 150 (64.93%)
Engagement = Satisfaction• Case Study: ASAE 23,000 Members 13,000 Active within Collaborate 80% Retention Rate 3.81 Member Satisfaction Score (FY13) 1.5 FTEs for Community Management• “Members who are active within Collaborate are
23% more likely to recommend ASAE” (Source: ASAE Research Department)
Engagement Strategies• Profile Completeness – Shamification• LinkedIn Strategy – Migrate Engagement• New Members – Introduce Yourself
– Change your onboarding process to emphasize community
• Embrace Non-Members• Don’t Over-Segment• Open the Conversation (or some of it) – SEO• Auto-Login & Email Contributions
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“Approximately 61% of newcomers received a reply to their initial post, and those who got a reply were 12% more
likely to post to the community again.”
- Elisabeth Joyce and Robert E. Kraut (2006)
Questions?
Contact info
– Andy Steggles– andy@higherlogic.com– @asteggles– #HigherLogic
• Thank you for your participation!
Discussions: Unique Threads vs. Thread Creators (2013)
• (XL) ASHA - 7265 (4%) Threads/ 2819 (2%) Creators• (L) NAIS - 2093 (3%) Threads/506 (1%) Creators• (M/L) ASAE - 6088 (27%) Threads/1904 (9%)
Creators• (M) IAAPHQ - 9376 (47%) Threads/1693 (9%)
Creators• (S/M) ASOA - 3297 (117%) Threads/611 (22%)
Creators• (S) ACA Planners - 1834 (461%) Threads/135 (34%)
Creators
Other ENGAGEMENT STATS• MGMA• # of Members : 22,560
# of Postings: 1382 in last 30 days 16,586 in last year
• ASCRS• # of Members: 9,865
# of Postings: 633 in last 30 days 8263 in last year
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0.73 Postings P/P in Last Year
0.83 Postings P/P in Last Year
Ratio of Members to Postings
• ILTA• # of Members: 17,491
# of Postings: 1099 in last 30 days 13,563 in last year
• FPA• # of Members: 23,051
# of Postings: 534 in last 30 days 5268 in last year
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0.77 Postings P/P in Last Year
0.22 Postings P/P in Last Year
• NSA Connect• # of Members: 10,710
# of Postings: 2200 in last 30 days 17,189 in last year
• ASAE• # of Members: 20,000
# of Postings: 932 in last 30 days15,474 in last year
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0.77 Postings P/P in Last Year
1.60 Postings P/P in Last Year
• HUG• # of Members: 2,006
# of Postings: 474 in last 30 days 3,695 in last year
• CRMUG• # of Members: 7,675
# of Postings: 199 in last 30 days 2,380 in last year (avg)
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0.31 Postings P/P in Last Year
1.84 Postings P/P in Last Year
• HCCA• # of Users: Approx. 10,000
# of Postings: 627 in last 30 days 5,698 in last year
• Google Indexed Pages: 39,800• SCCE• # of Users: Approx 5,000
# of Postings: 627 in last 30 days 5698 in last year
• Google Indexed Pages: 31,300– SCCE Result: Double Digit Yearly Growth since 2008
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1.13 Postings P/P in Last Year
0.56 Postings P/P in Last Year