Melbourne Future of Online Video meeting

4 November 2010JB HiFi | Intelligent Media Platform 1

Wednesday 10th November, 2010,

The Wheeler Centre, State Library

Victoria

The Future of Online Video

4 November 2010JB HiFi | Intelligent Media Platform

What’s today all about?

Education – both ways

Meet the team

What’s coming

New products

Case studies

Networking

10 November 2010The Future of Online Video, Melbourne 2010 3

Consumer viewing habits

Total global internet traffic

Consumer internet traffic

Consumer video traffic

Mobile internet traffic

Key points

• By 2014 Annual global internet traffic

will be approaching a zettabyte per annum

• Almost 66 percent of the world's mobile

data traffic will be video

• Video will exceed 91 percent of global

consumer traffic

In Australia, July 2010

• 4 out of 5 Australians viewed online video (81%)

• Average of 7 hours online video viewed per month

• 970m online videos viewed per month

• Average viewer watched 90.8 videos

Who we are?

Australian business

8 years old

Based in Sydney and Melbourne

75 staff – about 40 engineers

Privately owned

Profitable

What we doViocorp is the connector between content and viewers

MOVIESMOVIES TVTV CORPORATECORPORATE USER GENERATEDUSER GENERATEDCONTENT

VIEWERS

COMPUTERSCOMPUTERS CONNECTED TVCONNECTED TV MOBILES & DEVICESMOBILES & DEVICES CONSOLE & STBCONSOLE & STB

Who do we do it for?

Channel Partners

• Consulting / Integrators • Technology partners• Hosting• Agencies / Production

The Video Platform Market

Our development philosophy

Platform Agnostic

Scalable

User friendly

Flexible

Our software and solutions

10 November 2010The Future of Online Video, Melbourne 2010

Viostream

Manage

Encode

Publish

Viocast

Live and on-demand

Registration

Synchronise

Social TV

Future Forums:

The Future of Events

The Future of Social Networking

The Future of Workplace

Communications

The Future of News Reporting

The Future of Entertainment

The Future of Sports Broadcasting

The Future of Television

Vioad & Reporting Property Management

Campaign Management

Cross promotion

Video Pre rolls

Video Overlays

Video Interactions

Companion Ads

Inventory Predictions

Analytics and Reporting

Viomedia

Content Management

Property Management

Publishing Rules

Template & Theme Management

User Management

Competitions and Promotions

Multi device delivery

Voila - Recommendations EngineBehavioural and system inputs:

Device

Content meta data

Time of day

Viewing history

Content length

Intelligent Media Platform (IMP)

VSO - Content IngestionVSO is the connector between the content source and Viomedia, Vioad, and Voila

PLAYOUT

CONTENT SOURCE VIDEOVIDEO METADATAMETADATA

SECURE FTPSECURE FTPASPERAASPERAAUTO INGESTION

AKAMAIAKAMAI

MANAGEMENT

COMPUTERSCOMPUTERS CONNECTED TVCONNECTED TV MOBILES & DEVICESMOBILES & DEVICES CONSOLE & STBCONSOLE & STB

CDN (SECURE STREAMING)

CommercialisationCommercialisation comes before monetisation

• Brand• Engagement• Longtail• Lead generation• Direct Response

• Subscribe, sample, demo, appointment, forward, feedback, survey, social networks

Build content and audience before monetisation

Free v Freemium v Premium

Monetisation OpportunitiesOnce you have content and audience,

• PayPerView• Subscription• Downloads• Advertising• Sponsorship• Syndication• Branded content• Vouchering• Cross promotions

What’s coming in Viostream 6• Customisable transcoding

• Improved user permissions and roles

• Advanced metadata

• Single sign on across all products

• Secure streaming

• Syndication

• Improved reporting

• Monetisation (both pay per view and subscription)

• Notifications

What does the future look like?

What’s left• Sports• News• Events

Large scale live broadcasts

Winter Olympics

Obama inauguration

Michael Jackson Funeral

US College Basketball

YouTube

- Indian Premier League

- IT Ministers debate

March Madness Case Study

11.7 million hours of live

streaming

8.3 million unique users of

on-demand video player

600,000 live viewers of the

Introducing

Mary Mackillop Case Study

Global event

Social TV

Thank you

Nick Bolton, GM Melbourne

nick.bolton@viocorp.com / 0412 101726 / @nickybee99

Nick Macpherson, Business Development

nick.macpherson@viocorp.com 0409 110967 / @nickmacpherson1

Ian Gardiner, CEO

ian.gardiner@viocorp.com / 02 8007 6200 / 0412 999705 / @rabbieburns

1 / 1 Cecil Place, Prahran, Melbourne / 03 9005 4400 / www.viocorp.com /

@viocorp

VSO - Content Ingestion

Premium TV - Web Portal

Connected TV (Yahoo Widget)

iPhone Web Application

Sample Workflow

This is sample workflow to give you an idea of the user experience. The final workflow may be adjusted to suit your audience.

Sample Workflow

This is sample workflow to give you an idea of the user experience. The final workflow may be adjusted to suit your audience.

iPad - Web Applications

Web Portals

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