Post on 07-Apr-2018
8/4/2019 MEENU VIDEOCON
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Videocon is an Indian multinational company with
interests in Consumer Electronics ,Home Appliances ,
and Colour Picture Tube Glass
Founder : Late Nandlal Madhval Dhoot
Key people Venugopal Dhoot(Chairman)K. R.
KiM(CEO)
In 1987, it used to manufacture TV and Washing
Machine.
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In 1998, Videocon started manufacturing Compressors &
Compressor Motors.
In the year 2000, Videocon took over Philips Colour TV
Plant.
In 2005, Videocon took over 3 plants of Electrolux India
and acquired Thomson CPT.
Today, it has evolved into a giant conglomerate with
annual revenues of overU$4.1 billion
CONTD………….
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VISION & MISSION
“To delight and deliver beyond expectation…”: the end
“…through ingenious strategy…”: the means
“…improved technology…”: the means
“…innovative products…”: the means
“…inspired thinking about the future.”: the means
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VIDEOCON REBRANDING
• New LOGO unveiled on 2nd JULY 2009.
• The new “V” composed of two animated green showing going green lava like shaped
called Chouw and Mouw.
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7 p’s
ProductPrice
Place
PromotionProcess
Physical evidence
People
MARKETING MIX
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PRODUCT
Consumer electronics Home applianceLCD’s
LED’s
CTV’s
DVD’s & HOME THEATER
WASHING MACHINE
REFRIGRATOR
AC’S
MICROWAVE OVEN
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PRICE
Value pricing
Promotional pricing
Bundling
(combo offers)
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PLACE
•VIDEOCON wants to deal with
rural market that’s why It will be
opening 1000 more stores of itsretail outlets –NEXT & PLANET M
• The Company have 4000
dealers & sub dealers .
• Networks of having 100
Services centers
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PEOPLE
VIDEOCON has an environment which is-
Driven by performance
Empowered
Diversified talent base
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H.R. STRATEGY
Creativity
Equal opportunities
Training
Long-term perspective
Rewards
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PERFORMANCE REVIEW
The performance of the Company, on standalone basis, for the financial
year ended 30th September, 2009 is as summarized below:
(Rs. in Million)
Particulars Year ended Year ended
30th Sept., 2009 30th Sept., 2008
Net Sales 91,630.41 97,536.54
Other Income 340.15 288.22
Total Income 91,970.56 97,824.76
FINANCIAL STATEMENT
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Profit before Interest,Depreciation, 17,918.57 23,560.88
Exceptional Items and Tax
Interest and Finance charges 6,363.61 4,011.03
Depreciation 5,771.52 6,602.07
Exceptional Items - 1,278.10
Profit before Tax 6,783.44 11,669.68
Provision for Taxation 1,776.82 3,126.73
Profit after Tax 4,006.62 8,542.95
Contind……
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Continuity with go green and electricity efficient products
Relationship marketing through sales support.
To work on better features ,better quality, improved reliability with
reduced/low price.
Multimedia TV.
Plasma Televisions.
Launching of New Brands & Sub-brands under Videocon
umbrella
Videocon is still not able to create a brand name in the
international market so the company should increase its marketing
budget for making its presence felt in the international market..
FUTURE PLAN