Medical Office and Medical Spa ReGina Simo, Practice Manager Facial Plastic & Cosmetic Surgery...

Post on 14-Jan-2016

221 views 1 download

Tags:

Transcript of Medical Office and Medical Spa ReGina Simo, Practice Manager Facial Plastic & Cosmetic Surgery...

Medical Office and Medical Spa

ReGina Simo, Practice ManagerFacial Plastic & Cosmetic Surgery Center

Spaderma, a division of Facial Plastic & Cosmetic Surgery CenterSt. Louis, MO 63141

314.743.8057regina@anaturalyou.com

A Marriage Made in Heaven?

Medical Office and Medical Spa

A Marriage Made in Heaven?

Medical Office and Medical Spa

OUR STORYLocated in Saint Louis,

MO

Esthetician Services

Since 1995

Expanded from 1 Esthetician to 3 in 2005

Added Spaderma

Medcial Spa in 2006 (1,435 Sq.

Ft)

Three Treatment Rooms, Sitting

Area, Retail Area,

Administrative Office and

Procedure Room

8 Employees : 3 Full Time

Estheticians2 Part-Time Estheticians

1 Permanent Make Up Artist (Part-

Time)2 Nurses

(Injectable Nurse and Physician’s

Nurse) Laser

Mission: To ensure the same patient care that our

physicians give the patient. Path: Stay True to the Face

and Neck Area

KEY ELEMENTS

Combination of Product Offering

KEY ELEMENTS

Combination of Product Offering

Combination of Services

KEY ELEMENTS

Combination of Product Offering

Combination of Services

Education, Education, Education

KEY ELEMENTS

Combination of Product Offering

Combination of Services

Education, Education, Education

Communication/Meetings

The single biggest problem in communication is the illusion that it has taken place.

– George Bernard Shaw 

KEY ELEMENTS

Combination of Product Offering

Combination of Services

Education, Education, Education

Communication/Meetings

Consistency

KEY ELEMENTS

Combination of Product Offering

Combination of Services

Education, Education, Education

Following Protocols and Procedures

Communication/Meetings

Consistency

KEY ELEMENTS

Combination of Product Offering

Combination of Services

Education, Education, Education

Following Protocols and Procedures

Team Alignment

Communication/Meetings

Consistency

KEY ELEMENTS

Combination of Product Offering

Combination of Services

Education, Education, Education

Following Protocols and Procedures

Team Alignment

Communication/Meetings

Consistency

Physician Involvement

Pros:• Adds Value to Patient Experience• It’s a Natural Fit• Broadens Educational Factor• Treat Patients both Surgical and Non-

Surgical• Generating Revenue When the Surgeon

is Operating

Cons/Challenges:• A Different Type of Management

Challenges:• A Different Type of Management

• Finding the RIGHT Employees

Challenges:• A Different Type of Management• Finding the RIGHT Employees

• Keeping it “Medical, Ethical and Legal”

www.skininc.com/education/statelicensing

Challenges:• A Different Type of Management• Finding the RIGHT Employees• Keeping it “Medical, Ethical and Legal”

• Finding the Best Avenue for Marketing and Advertising

Marketing and Advertising

Challenges:• A Different Type of Management• Finding the RIGHT Employees• Keeping it “Medical, Ethical and Legal”• Finding the Best Avenue for Marketing and

Advertising

• Compensation

In Summary:Don’t make quick product decisionsConsider your services carefullyYour Physician has to be on-board, involved and availableKeep the two areas consistentCommunicate with the ENTIRE Staff