Post on 03-Jun-2018
8/12/2019 Mediapack Isas Bcg Usbs
1/20
RECRUITING
INTERNATIONAL STUDENTS
STUDENT MARKETING
STUDENT ENQUIRIES
INTERNATIONAL STUDENTADMISSIONS SERVICE
We provide global recruitment solutions for Pre University,
Bachelors, Masters, MBA, Study Abroad students
YOUTH MARKETING
AGENCY
http://www.bigchoicegroup.com/8/12/2019 Mediapack Isas Bcg Usbs
2/20
YOUTH MARKETINGAGENCY
Supporting Universities & Colleges in RecruitingInternational Students. We provide global recruitment
solutions for Pre University, Bachelors, Masters,
MBA and Study Abroad students.
RECRUITING INTERNATIONAL STUDENTS
UNIVERSITIES& COLLEGES
8/12/2019 Mediapack Isas Bcg Usbs
3/20
YOUTH MARKETINGAGENCY
INTERNATIONALSTUDENT ENQUIRIES
ENQUIRYMANAGEMENT
INTERNATIONAL STUDENTENROLMENT
MARKETING TO
INTERNATIONAL STUDENTS
8/12/2019 Mediapack Isas Bcg Usbs
4/20
YOUTH MARKETINGAGENCY
MARKETINGTOINTERNATIONAL
STUDENTS
8/12/2019 Mediapack Isas Bcg Usbs
5/20
TITLETITLE
SUBTITLE
YOUTH MARKETINGAGENCY
Aimed at international students seeking ESL,
pre university & degree programs from around
the world.
Monthly Users: 65,000Age Range: 15 20Category: International Degree Seekers
Monthly PI: 550,000
Targeting candidates looking
to study an MBA.
Monthly Users: 35,000
Age Range: 23 42Category: MBA
Monthly PI: 275,000
Targeting Science, Technology, Engineering
and Maths candidates from the age
of 16 to 30.
Monthly Users: 45,000Age Range: 16 30
Category: STEMMonthly PI: 350,000
Aimed at international students seeking a
graduate program.
Monthly Users: 85,000Age Range: 21 35
Category: International Graduate ProgramsMonthly PI: 750,000
Aimed at students seeking a medical schools
& colleges.
Monthly Users: 45,000Age Range: 21 35
Category: International Medical ProgramsMonthly PI: 350,000
OUR WEBPORTALSWhere your Micro Site will be hosted
YOUTH MARKETINGAGENCY
8/12/2019 Mediapack Isas Bcg Usbs
6/20
YOUTH MARKETINGAGENCY
OUR E-MAIL
MARKETING SERVICE
Our opt-in email data currently stands at 250,000 international
student subscribers. This is a great way to directly communicate
with international, students looking for:
ESL
DEGREE
STUDY ABROAD
GRADUATE PROGRAMS INCLUDING MBADOCTORATE
An email campaign can be highly personalised and targeted.
This method of advertising completely trackable and gives you
clear ROI. Our email system has all the features you would
expect from a proven email marketing platform, including:
NUMBER OF EMAILS SENTNUMBER OF EMAILS OPENED/READ
WHICH USERS CLICKEDON WHICH LINKS
NUMBER OF CLICK THROUGH TO WEBSITEOR OTHER LINKS
NUMBER OF USERS WHO UNSUBSCRIBED
NUMBER OF UNDELIVERED MAILS(BOUNCE BACKS)
8/12/2019 Mediapack Isas Bcg Usbs
7/20
YOUTH MARKETINGAGENCY
OUR DISPLAY
ADVERTISING SERVICE
BigChoices display advertising network delivers of 3 million page
impressions from 250,000 student and graduate visitorsevery
month.
We generate awareness by placing your degrees and graduate
programs in front of our members who are actively looking to
study abroad.
Target your display advertising by:
SUBJECT
ESL
DEGREE
STUDY ABROAD
GRADUATE PROGRAMS INCLUDING MBA
DOCTORATE
GEOGRAPHICAL REGIONSCOUNTRY
By placing your adverts on some of the most active education
web portals in the world including Study Overseas,
International Graduate, MBA Coursesand Medical Colleges
Big Choicehelp your institution stand out from the crowd.
8/12/2019 Mediapack Isas Bcg Usbs
8/20
YOUTH MARKETINGAGENCY
OUR EDUCATION
FAIRS SERVICE
While the digital world is important, we do not neglect the valueand importance of virtual and physical exhibitions where we meet
with students face to face and discuss your needs. This direct
student engagement enables us to promote and position your
university as a global brand to more than 350,000 international
students worldwide.
YOUR VIRTUAL FAIR INCLUDES
Receive qualied student responses from international education
exhibitions and virtual fairs across the globe.
When choosing a University face to face
representation still plays an important role in
the research process of international students.
As anyone involved in international student
recruitment knows the cost associated with
attending such exhibitions can be excessive.
BigChoice Groups extensive exhibition
coverage provides you with a cost eective
way to gain global coverage.
2014 Education Fairs
Stand A Stand B
8/12/2019 Mediapack Isas Bcg Usbs
9/20
YOUTH MARKETINGAGENCY
YOUR UNIVERSITY
DIGITAL BROCHURE
A digital brochure can either be a direct replica of a printbrochure or a digital interpretation of the existing print brochure.
BigChoice can produce either of these versions creating a
versatile marketing tool that is at the forefront of digital publishing
technology.
WHY USE A DIGITAL BROCHURE?
Deepen student engagement by creating brilliant digital
experiences and carefully created rst impressions
No printing costs
No postage and freight costs
Translation of your e-brochure is available in any language,
allowing you to access a global audience
Reduced response time for your institution, information can
be supplied immediately to potential students or clients
Full analytics for track-ability enabling accurate assessmentof your marketing tools eectiveness
User demographic proling
Your brochure shared via social media
The most environmentally friendly way to communicate
with your audience
8/12/2019 Mediapack Isas Bcg Usbs
10/20
YOUTH MARKETINGAGENCY
YOUR UNIVERSITY
IN THE APP STORES?
App stores search for mobile apps, similar to the way search engines
browse for websites. With a mobile app you will gain access to the
millions of students searching app stores for information and not lose
out on these students to your competitors.
WHY IS A MOBILE APP BETTER THANA MOBILE FRIENDLY WEBSITE?
Mobile Web Sites are important but they do not replace the need
for Mobile Apps for the following reasons:
Mobile Apps:Function oine
Mobile Web Sites:Dont
Mobile Apps:Enable Push Notications for Direct Contact
with Students
Mobile Web Sites:Dont
Mobile Apps:Always visible on a students phones home screen
Mobile Web Sites:Not always visible
Mobile Apps:Appear in the Apps Stores
Mobile Web Sites:Dont
YOUR MOBILE APP INCLUDES
20-30 PAGE INTERACTIVE MOBILE APP
VIDEO CONTENT
LAYERS
TRANSITIONS
VISITOR STATISTICS & REPORTING
8/12/2019 Mediapack Isas Bcg Usbs
11/20
YOUTH MARKETINGAGENCY
GENERATINGINTERNATIONALSTUDENT ENQUIRIES
8/12/2019 Mediapack Isas Bcg Usbs
12/20
YOUTH MARKETINGAGENCY
THE IDEAL
STUDENT APPLICANT
BigChoice will enhance and improve your attraction of international
students. Identifying your ideal international student is imperative to
helping us achieve this. BigChoice gives you the opportunity to identify
your student criteria.
1.EDUCATION LEVEL 2.TARGET COUNTRIES 3.TARGET SUBJECTS 4.LANGUAGES
Undergraduate
Postgraduate
MBA
ESL
Doctorate
India
Brazil
Korea
China
Mexico
Indonesia
Malaysia
Europe
Vietnam
Middle
East Saudi
Arabia
Accounting
Business
Information
Technology
Arts
Sciences
Nursing
Music
Dentistry
Engineering
Teaching
Russian
Spanish
Portuguese
Mandarin
Korean
French
German
Italian
8/12/2019 Mediapack Isas Bcg Usbs
13/20
YOUTH MARKETINGAGENCY
MICROSITE
BigChoice micro sites brand and position your university or college to
appeal to the international student community. Micro sites are hosted
on our web portals, which have an audience of international pre-
university, ESL, degree seekers, graduates, MBA and STEM students.
BENEFITS OF A MICRO SITE
Enhances international student experience.
Establishes your university internationally from rst point of contact.
Creates a platform from which to conduct in-country marketing
activity from search engine optimisation to direct e-mail marketing.
Improve enquiry conversion rates from rst point of contact,
prospects to applications.
YOUR MICROSITE INCLUDES
Design & Layout
HTML Pages
Contact Form
10,000 e-mail shots per month (min)
100,000 student views per month on your banner (min)
Monthly analytics & reporting
CHOOSE FROM
OVER 20 LANGUAGES
8/12/2019 Mediapack Isas Bcg Usbs
14/20
YOUTH MARKETINGAGENCY
OUR INTERNATIONAL
STUDENTS
All of our global marketing solutions raise your appeal to international
students. We deliver tangible results by delivering international
prospecting students and enquiries directly to your inbox or CRM tool.
NAMES
PROSPECTS
QUALIFIEDENQUIRIES
APPLICATIONS
YOUR UNIVERSITY STUDENT FUNNEL
Upload our targeted names into your own CRM tool
and send direct e-mail
We generate prospects based on your student prole
We generate qualied telephone screened enquiring students
based on your student prole
Your admissions team convert names, prospects & inquires
in to applications
8/12/2019 Mediapack Isas Bcg Usbs
15/20
YOUTH MARKETINGAGENCY
INTERNATIONAL
STUDENT ADMISSIONSSERVICE
CRM STUDENT ENQUIRY MANAGEMENT
8/12/2019 Mediapack Isas Bcg Usbs
16/20
YOUTH MARKETINGAGENCY
INTERNATIONAL STUDENT
ADMISSIONS SERVICE
www.ISASonline.org
CONVERT MORE OF YOUR
INTERNATIONAL STUDENT ENQUIRIES
WE CAN PROVIDE 12 HOUR RESPONSE
TIMEFOR YOUR ENQUIRIES
ALL YOUR INTERNATIONAL STUDENT
ENQUIRIES MANAGED IN ONE PLACE
8/12/2019 Mediapack Isas Bcg Usbs
17/20
YOUTH MARKETINGAGENCY
CRM
STUDENT ENQUIRY MANAGEMENT
FEATURES
ENQUIRY MANAGEMENT
ENQUIRY E-MAIL PLATFORM
ENQUIRY FORM BUILDER
INSTANT TRACKING & ANALYTICSNAMES
PROSPECTS
QUALIFIEDENQUIRIES
APPLICATIONS
YOUR UNIVERSITY STUDENT FUNNEL
CRM
8/12/2019 Mediapack Isas Bcg Usbs
18/20
YOUTH MARKETINGAGENCY
ENQUIRY
FORM BUILDER & EMAIL PLATFORM
FORM BUILDER
Build bespoke enquiry forms
Forms can be hosted anywhere online
Inbound enquires ow directly into the ISAS management tool
EMAIL PLATFORM
Communicate directly with enquiries
Track who has opened an email
Track who has clicked on an email
Manage non active enquiries
8/12/2019 Mediapack Isas Bcg Usbs
19/20
YOUTH MARKETINGAGENCY
LEAD TYPES
EXPLAINED
We provide 3 levels of student leads which are explained in detail below:
Prospects and Inquiries are telephone screened :
NAME
Name
Current Education Level
Nationality
Country of Residence
ENQUIRIES
TOEFL, GMAT, SAT, IELTS Score,
Not applicable
Name
Telephone Number
Current Education Level
Nationality
Country of Residence
Subject Wanting to study
Specied which Country
Preferred Start Date
Financial Status
PROSPECTS
TOEFL, GMAT, SAT, IELTS Score,
Not applicable
Name
Telephone Number
Current Education Level
Nationality
Country of Residence
Specied Subject wanting to study
Specied which country want to study in
Preferred Start Date
8/12/2019 Mediapack Isas Bcg Usbs
20/20
THEBIGCAMPUS
127-129 Great Suolk Street
London, United Kingdom
P+44 (0) 20-7378-4916
F+44 (0) 20-7378-8197
YOUTH MARKETING
AGENCY
www.bigchoicegroup.com
http://www.bigchoicegroup.com/http://www.bigchoicegroup.com/