MediaMind / Telstra

Ad Serving & Campaign Management Partnership

MediaMind / Telstra

January 2011

Carolyn Bollaci – Country Manager A/NZ

Simon Holt – Sales Manager A/NZ

• Introduction & History

• Efficiency of Agency Operation

• Actionable Analytics

• Smart Versioning

• Smart Trading

• Creative Suite

• Open Workflow

• Client Service

• Rates

Agenda

CampaignMonitor

EyeblasterUniversal

Tags EyeblasterWorkshop

for Flash v1.0

ExcelBased

Trafficking

Eyeblaster Analytics

Campaign Monitor

HD VideoSupport

Eyeblaster Creative Zone

ChannelConnect4 Search

EyeblasterWorkshop

for Flash v2.0

Exceltrafficking

forconversion

ChannelConnect

4 Mobile

Custom Report Builder

SmartVersioning

MediaMind – New Ad

Serving Platform

2009 2010

MediaMind’s Commitment to Agencies

Omniture Integration

Billing Connect

Continual Innovation

Advanced Targeting/ Sequencing Global Campaign Management

Channel Connect for Mobile

Billing Connect

Channel Connect for Search

1-Click Reporting

Campaign Monitor

Excel Plug-in

Custom Report Services/Builder

Data Feeds

Report Generator

Mass CreationStandard Banner

Ad Snap

Smart Versioning

Excel Trafficking

Quick Access Tools

Universal Tag

Advanced Preview

Workshop for Flash

Rich/Standard Optimisation

MediaMind Architecture

Open Workflow

Actionable Analytics

Streamlined Ad Serving

mediamind efficiencies intuitive platform

Process Guide

Universal Search

Filters

Bookmarking Preview

Turning five clicks into one

Preview multiple ads at once

Instantly QA adCollaborate with others

A preview that gives the whole view

View ad info

actionable analytics approaching data

Predefined Reports

Plug-in for Excel Data Feeds Service

One-click Reporting

Custom ReportBuilder & Service

Making Data Actionable

Campaign Monitor

• Instant access to Key Performance Indicators

• View all campaigns at a glance

• Detect problems quickly and easily

• Gain control with real-time data

Campaign Ready, Set, Go

Campaign Monitor is your window to the campaign

MediaMind Integrated Platform

1-Click PowerPoint

• Full summary of campaign metrics

• Customizable content

• Complete with tables and graphBack

• 25 predefined reports

• Grouped into 8 categories - makes it easy to use

• For agencies, publishers and creative shops

Predefined Reports - Made to measure

+ Embedded Benchmarks+ Graphs

Custom Report Builder - Mix & Match

• Select the metrics you need

• Mix delivery, engagement and conversion data in one report

• User guidance to achieve quick results

• Easy manipulation of data

Excel Plug-in - Slice and Dice

• Quickly perform advanced analysis

• Play around with the data

• Pivot tables with all the account’s data

• Actionable results are immediate

Data Feed Service

• Aggregated Daily Data feed (Standard or Custom)

• Cookie Level Data – Parallel to MediaMind’s own raw data

Standard Events

Impression

Display click

Search click

Media cost

Rich Events

System interaction

Custom interaction

Conversions

Revenue

Order ID

Custom variables

Campaign data

Campaign

Placement

Unit size

Creative

Custom variables

Visual Analytics & Dashboards

• Improve access to the abundance of information

• Create simplified on-screen information analysis

• On-line Advertiser presentations and reports

• More frequent data aggregation

Custom Reporting Service

Tailored reports built for unique needsDefine data structure

Define required format

Define filtering options

Your list of custom reports available on-line

• Introducing the visible impression metric

• Only counts if ad is viewable for 1+ seconds

What is Visibility?

728x90

300x250

Above the fold

Belowthe fold

User browser screen (current viewed area)

Unit Size Impression Visible

728x90 1 Yes

300x250 1 No

On page load

Unit Size Impression Visible

728x90 1 Yes

300x250 1 Yes

After user scrolled

• Available in:

– Analytics reports: Delivery Summary, Campaign Summary

– Analytics tools: Custom Report Builder

Visibility Reporting

Number of recorded impressions = 500,000

Visible impression rate = 100,000/500,000

cross channel analytics bridging the silos

Channel Connect for Search

Consolidate Your Search & Display Data

Served Impressions

CTR Other Channel Impact Rate

ROI ROAS ($) Total Conversions

Click to Conversion Rate

Total Revenue ($) Total Profit ($)

249,414 2.86% 60.12% 30.41% 1.30 1,216 17.05% 32,770.00 7,642.00

149,501 2.84% 58.67% 25.60% 1.26 588 13.85% 17,280.00 3,522.00

99,913 2.89% 61.46% 36.24% 1.36 628 21.76% 15,490.00 4,120.00

537,523 0.80% 28.22% 16.25% 1.16 165 3.84% 5,450.00 762.00

266,215 0.79% 29.70% 6.62% 1.07 81 3.83% 2,720.00 169.00

67,931 1.17% 37.88% 2.35% 1.02 14 1.75% 480.00 11.00

50,714 0.47% 15.79% 21.91% 1.22 22 9.32% 740.00 133.00

147,570 0.73% 35.42% 1.69% 1.02 45 4.17% 1,500.00 25.00

271,308 0.80% 26.73% 27.75% 1.28 84 3.85% 2,730.00 593.00

168,906 0.44% 23.72% -15.95% 0.84 24 3.20% 780.00 -148.00

90,302 1.38% 34.68% 72.76% 1.73 48 3.86% 1,560.00 657.00

12,100 1.55% 21.80% 27.45% 1.27 12 6.38% 390.00 84.00

786,937 1.45% 44.17% 28.19% 1.28 1,381 12.09% 38,220.00 8,404.00

188Yahoo! UK

AOL Japan

MSN MX

Mind the Gap Int.

Turner / CNN

Fox News.com

MSN \ MSNBC

Display

Mind the Gap US

Campaign Type Campaign Publisher/SE Total Clicks

Search 7,132

Eyeblaster SE - Google 4,246

Google 4,246

Eyeblaster SE - Yahoo 2,886

Yahoo 2,886

Totals 11,425

Cross-Channel Overview

CTR ROI ROAS ($) Total Revenue ($) Total Profit ($)

249,414 2.86% 60.12% 30.41% 1.30 1,216 17.05% 32,770.00 7,642.00

149,501 2.84% 58.67% 25.60% 1.26 588 13.85% 17,280.00 3,522.00

99,913 2.89% 61.46% 36.24% 1.36 628 21.76% 15,490.00 4,120.00

537,523 0.80% 28.22% 16.25% 1.16 165 3.84% 5,450.00 762.00

266,215 0.79% 29.70% 6.62% 1.07 81 3.83% 2,720.00 169.00

67,931 1.17% 37.88% 2.35% 1.02 14 1.75% 480.00 11.00

50,714 0.47% 15.79% 21.91% 1.22 22 9.32% 740.00 133.00

147,570 0.73% 35.42% 1.69% 1.02 45 4.17% 1,500.00 25.00

271,308 0.80% 26.73% 27.75% 1.28 84 3.85% 2,730.00 593.00

168,906 0.44% 23.72% -15.95% 0.84 24 3.20% 780.00 -148.00

90,302 1.38% 34.68% 72.76% 1.73 48 3.86% 1,560.00 657.00

12,100 1.55% 21.80% 27.45% 1.27 12 6.38% 390.00 84.00

786,937 1.45% 44.17% 28.19% 1.28 1,381 12.09% 38,220.00 8,404.00

Display

Campaign Type

Search

Totals

Search & Display —All in One Place

CTR Other Channel Impact Rate

ROI ROAS ($) Total Revenue ($) Total Profit ($)

249,414 2.86% 60.12% 30.41% 1.30 1,216 17.05% 32,770.00 7,642.00

149,501 2.84% 58.67% 25.60% 1.26 588 13.85% 17,280.00 3,522.00

99,913 2.89% 61.46% 36.24% 1.36 628 21.76% 15,490.00 4,120.00

537,523 0.80% 28.22% 16.25% 1.16 165 3.84% 5,450.00 762.00

266,215 0.79% 29.70% 6.62% 1.07 81 3.83% 2,720.00 169.00

67,931 1.17% 37.88% 2.35% 1.02 14 1.75% 480.00 11.00

50,714 0.47% 15.79% 21.91% 1.22 22 9.32% 740.00 133.00

147,570 0.73% 35.42% 1.69% 1.02 45 4.17% 1,500.00 25.00

271,308 0.80% 26.73% 27.75% 1.28 84 3.85% 2,730.00 593.00

168,906 0.44% 23.72% -15.95% 0.84 24 3.20% 780.00 -148.00

90,302 1.38% 34.68% 72.76% 1.73 48 3.86% 1,560.00 657.00

12,100 1.55% 21.80% 27.45% 1.27 12 6.38% 390.00 84.00

786,937 1.45% 44.17% 28.19% 1.28 1,381 12.09% 38,220.00 8,404.00

Explore the Touch-Pointsbetween ChannelsCTR ROI ROAS ($) Total

ConversionsTotal Revenue ($) Total Profit ($)

249,414 2.86% 60.12% 30.41% 1.30 1,216 17.05% 32,770.00 7,642.00

149,501 2.84% 58.67% 25.60% 1.26 588 13.85% 17,280.00 3,522.00

99,913 2.89% 61.46% 36.24% 1.36 628 21.76% 15,490.00 4,120.00

537,523 0.80% 28.22% 16.25% 1.16 165 3.84% 5,450.00 762.00

266,215 0.79% 29.70% 6.62% 1.07 81 3.83% 2,720.00 169.00

67,931 1.17% 37.88% 2.35% 1.02 14 1.75% 480.00 11.00

50,714 0.47% 15.79% 21.91% 1.22 22 9.32% 740.00 133.00

147,570 0.73% 35.42% 1.69% 1.02 45 4.17% 1,500.00 25.00

271,308 0.80% 26.73% 27.75% 1.28 84 3.85% 2,730.00 593.00

168,906 0.44% 23.72% -15.95% 0.84 24 3.20% 780.00 -148.00

90,302 1.38% 34.68% 72.76% 1.73 48 3.86% 1,560.00 657.00

12,100 1.55% 21.80% 27.45% 1.27 12 6.38% 390.00 84.00

786,937 1.45% 44.17% 28.19% 1.28 1,381 12.09% 38,220.00 8,404.00

Conversion Attribution

• Quick and painless setup

• Select the required rule; analyze immediately

smart versioningintelligent creative optimisation

Meant for othernon-interactive media

Creative Wear Out

Difficult to find mass relevancy

Mass-messaging is an out dated concept

Smart Versioning

Geo-targeting Publisher keyword

targeting Easy target

audience set-up

Targeting

Audience data Re-targeting Retail catalog Dealership

Versioning

Mass Versioning & Optimization

Speed to market Localization Reduce

production costs

Creative Production

Instantly update any ad

300x200_remote

300x200_sedan

300x200_suv

Get your keys today!

Dealership Mass Versioning

▸ Manage 100s - 1000s of ads for dynamic creative

▸ Assist in set-up strategy

▸ Monitor campaign for potential errors (before they happen)

• Auto-optimise by KPI metrics to increase on site conversions

• Rotate rich and standard ads to deliver efficiencies

• Frequency cap and day-part to enhance the user experience

Optimisation and targeting

Save serving cost and deliver

better performance

$€£

• Auto-optimise by KPI metrics to increase on site conversions

• Rotate rich and standard ads to deliver efficiencies

• Frequency cap and day-part to enhance the user experience

Optimisation and targeting

Save serving cost and deliver

better performance

$€£

smart trading easy access to exchange inventory

To This…

Based on CCA Savvian analysis

Ad serving data is used

for retargeting

Creates a tight synch with

creative optimization

Prevents exchange analytics from

becoming ‘siloed’

Campaign management with exchanges

▸ No additional tagging necessary

▸ Seamless version reporting

▸ Use existing reports

▸ Include within attribution

▸ Limits discrepancies

▸ Makes use of existing tag infrastructure

▸ Quicker set-up and deployment

▸ Only have advertiser focused tags

smart trading

Site Visitors Previously dwelled Exposed to ad

Re-targeting

Age, gender, income

Interests or Category

Audience Buying

Guaranteed CPA Guaranteed CPC

PerformanceBuying

creative suite easy access to exchange inventory

Upload pairs of consistently named

SWFs and GIFs

Assign Clickthru URL to all ads

Hundreds of banners, only one step

An open directory for finding tools, services, and innovations

Fast time to market and quick accessibility for innovations

Open up the floodgate for innovation through a marketplace

MediaMind Blocks

Twitter Connect Block

Description:The Twitter Connect block is a social media extension that allows users to become followers of the brand from within the ad space and receive additional marketing messages. It allows the advertiser to pull relevant tweets, and integrate live user-generated content into the ad.

Features & Benefits:

• Extended exposure to brand

• Increased social relevancy

View Demo

open workflow fluid integration

Web-Tracking/Research

• Omniture • Webtrends• AppNexus• Bluekai

Planning / Buying

• Donovan/iDesk• Symphony

• Mediacom Lifeline• IPT

Search• Google• Omniture• Kenshoo• Marin

Integration Partners

Campaign Data

Omniture SiteCatalyst Report Samples

Click here to see more report examples

client service resources for OMD

• Sales Manager – Simon Holt

• Sales Engineer – Adrian Lee

• Account Manager – Shumona Roy

• Creative Support Team

• Tier2 Support

Local Resource Allocation

2011 rates OMG Australia

Rate Card

thank you

MediaMind / Telstra

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