© 2011 MediaMind Technologies Inc. | All rights reserved

August 2011

Presented by:

Mike Rosner, Caleb Hill, Tony Rose,

Ross McNab, Geoffrey King

MediaMind In-Stream

© 2011 MediaMind Technologies Inc. | All rights reserved

Why MediaMind for In-Stream?

How we help clients win …

1. Committed to your long term success

2. Expertise with In-Stream video

3. White glove service

4. Actionable analytics

© 2011 MediaMind Technologies Inc. | All rights reserved

Massive Scale

I’m still concerned about my account

I’m not convinced

Little better

Ok, that’s big

Ok Ok…I get it, scale isn’t

an issue

Global Offices: 41

Monthly Impressions Served: 60 Billion

Network Bandwidth: 16 Gigs per second

Advertisers: 9000

Server Request per Second: 50 Thousand

Unique Users: 750 Million

Countries Served: 63

© 2011 MediaMind Technologies Inc. | All rights reserved

DG Acquires MediaMindHigher degree of innovation focusing on merging broadcast and online

Enabling advertisers to remove silos between media budgets- thus more effciency, more reach

Continued focus on creating value solely for advertisers and their agencies

Only ad technology company poised to leverage both traditional and online budget

© 2011 MediaMind Technologies Inc. | All rights reserved

Our businesswith Vivaki ...

© 2011 MediaMind Technologies Inc. | All rights reserved

35 CountriesIn 2011 so far …

1499 Campaigns31b Impressions

$4m Spend

© 2011 MediaMind Technologies Inc. | All rights reserved

In-StreamVideo

© 2011 MediaMind Technologies Inc. | All rights reserved

Expertise with In-Stream Video

▸ 8 + years with In-Stream and interactive video

▸ Dedicated team focused on In-Stream

▸ Exclusive relationships with premium content

▸ Handle entire strategy - Reach and Impact

▸ Established creative agency relationships

© 2011 MediaMind Technologies Inc. | All rights reserved

200 AdvertisersIn 2011 so far …

500 Campaigns800m Impressions

© 2011 MediaMind Technologies Inc. | All rights reserved

Brands who trust their In-Stream with us

© 2011 MediaMind Technologies Inc. | All rights reserved

VAST / VPAID Certified Partners• ABC.com• ABCFamily.com• ABCNews.com• A&E• Lifetime• History Channel• About.com• AccuWeather.com• Buzz Media• BNET• CBS Audience Network• CBSi International Media• CBS Sports College Network• CBSMoneyWatch.com• CBSNews.com• CBSSports.com• CBS.com• Chow• Clicker

• CNET• GameSpot• Last.fm• MaxPreps• Metacritic• my Simon• TechRepublic• TV.com• UrbanBaby• ZDNet• Fox FEP• Lenco Media• MSN• NBC• USA• Bravo• SyFy• Oxygen• NY Times• Adult Swim

• Cartoon Network• CNN• TBS• TNT• TruTV• BET• MTV• ComedyCentral• CMT• VH1• Logo• Nickelodeon• Nick at Nite• TVLand• SpikeTV• WB• Rolling Stone• Men’s Journal• Us Weekly• 24/7 Real Media

• SpotXChange• Undertone Networks• Adap.tv Inc• Brightroll• Freewheel• LiveRail• Justin.tv• Kaltura• Brightcove• TubeMogul• Yahoo• BNET

= VAST Certified

= VAST & VPAID Certified

© 2011 MediaMind Technologies Inc. | All rights reserved

Linear Format

Pre-roll ad Mid-roll ad Post-roll ad

▸ Presented before, middle, or after video content

▸ User watches ad instead of content

© 2011 MediaMind Technologies Inc. | All rights reserved

Non-Linear Format

▸ Overlay ad

▸ Ad runs parallel to the video content

▸ A more compelling experience

▸ Expand inventory

© 2011 MediaMind Technologies Inc. | All rights reserved

In-StreamExpertise

© 2011 MediaMind Technologies Inc. | All rights reserved

In-Stream Team Structure

Daniel BloomfieldIn-Stream Account

Manager

Elizabeth Mufich In-Stream

Sr. CampaignManager

Leanna YoungIn-Stream Producer

Shawn SnyderIn-Stream Lead

Producer/Developer

Tony RoseDirector, In-Stream

Rich Media Solutions

Breanna RollingsIn-StreamCampaignManager

Caitlin FeigenbaumIn-Stream

Sr. CampaignManager

Jim EganVP, Advertising

Operations

Kristen CoreyVP, Publisher

Solutions

Gianluca MilanoVP, Product

Management

Andrea Bridges-SmithVideo ProductCertification

© 2011 MediaMind Technologies Inc. | All rights reserved

VAST / In-Stream Video Campaign Workflows

CampaignFollow-up

Full-Service (third-party serves with full tracking)

CampaignSupportSend TagsCreative

ProductionCampaign

ManagementQA the CreativeAssets

Kick-offCall

PostCampaignAnalysis

Tracking (delivery of video to publisher in required format)

CampaignMonitoringQA

Video Asset &Tracker tags

sent to Client

Video getsEncoded

AssetRetrieval

ClientProvides

ADIDor asset

location for download

Video Assetuploaded toclient’s FTP

No Tracking (delivery of video to publisher in required format)

Video getsEncoded

AssetRetrieval

ClientProvides

ADIDor asset

location for download

© 2011 MediaMind Technologies Inc. | All rights reserved

Proposed Workflow

Tag delivery& QA to

multiple Pubs

Assets go into

Production

Asset retrieval& review by

Creative Team

Campaign Mgrjoins kick-off call

& assists withsetting timelines

Certificationwith Video

Team

Vivakihands-off

assetsto Vivaki

account team

Launch &CampaignMonitoring

PostCampaignAnalysis

Certified?

No

Yes

© 2011 MediaMind Technologies Inc. | All rights reserved

Video Encoding / Handling Services

Encoding Services Digital Video Sources

MediaMind is able to encode video for multiple rich media delivery systems:

MediaMind can accept many different digital video file formats, including:

Flash VAST Linear VAST Mobile

• FLV

• MP4

• F4V

• FLV

• WMV

• MS Smooth Streaming (VC-1/WMA)

• MP4

• Ogg Theora

• WebM

• FLV

Quicktime (.mov)

Windows Media (.wmv, avi)

MPEG (MPEG-2, MPEG-4)

Tape and Disc Video Sources

MediaMind offers transfer services for clients with tape or disc-based source material

© 2011 MediaMind Technologies Inc. | All rights reserved

In-StreamWorkflow

© 2011 MediaMind Technologies Inc. | All rights reserved

© 2011 MediaMind Technologies Inc. | All rights reserved

actionableanalytics

© 2011 MediaMind Technologies Inc. | All rights reserved

Adjusted Uniques

© 2011 MediaMind Technologies Inc. | All rights reserved

Dashboard for In-Stream

© 2011 MediaMind Technologies Inc. | All rights reserved

Why MediaMind for In-Stream?

How we help clients win …

1. Committed to your long term success

2. Expertise with In-Stream video

3. Actionable analytics

4. White glove service

© 2011 MediaMind Technologies Inc. | All rights reserved

Thank you