Media Strategy &

Web Project Proposal

Web consulting & Strategic marketing

1. Services•Services - What we offer?

2. Objectives

3. Strategy

4. Tactics

5. Results Estimation

6. Proposals

INDEX

Services

What we offer? 1

Advertising Campaigns

Services

Community Management

Design

Content Marketing Creativity

Web Development

& Management

Online Strategy

Media Planning

SERVICES

Objectives

What we want to succeed? 2

OBJECTIVES

Branding Increasing community

Turning fans to clients

Promoting the brand through online

strategies and social media publications.

Offering interested content and value to

increase the amount of followers community.

Promoting the products or services of

the brand to make fans into clients.

Strategy

How we will succeed? 3

Branding can be increased with such strategies:

• Create an event inviting influencers and fans.

• Make a c t i o n s w i t h b l o gge r s a nd influencers.

• Plan a campaign in Facebook, Twitter, and LinkedIn.

• Create a shocking campaign that would become viral.

BRANDING

If you want to increase your followers you can use different strategies, such as:

• Exchange 2.0, offer something in exchange of social actions.

• Inbound Marketing, create a blog with quality content and originality exclusive for your target.

• Create a social media campaigns to increase your communities

INCREASE COMMUNITY

If you want your funs to become clients, you can use different strategies, such as:

• Offer exclusive discounts for brand’s fans.• Install a Facebook tab for special offers.• Sent promotions and promote deals

through email.

TURN FUNS INTO CLIENTS

Tactics

What are the details of strategy? 4

Strategies

Implement and develop of

strategies in Media and Website.

Content

Plan, design and publish content in

Media.

Design

Develop creative publications to

increase customer

engagement .

Monitoring

Monitor of all actions to

measure the effectiveness.

Blog

Create and publish related posts/articles to

the industry.

Advertising

Create, plan and execute promoted campaigns in all

channels.

Updates

Monthly check of all Media

platforms to be updated.

Reports

Prepare and deliver monthly

reports for Media and Website.

MONTHLY MANAGEMENT

Results Estimation

What can we expect? 5

With the previews mentioned strategies it is expected to obtain the following results in the next 6 months:

• Between 300 and 600 new followers in Social Media

• Around 1.75% to 2.5% of increase in sales• Increase of the social media engagement• Increase of the website traffic to 15%

RESULTS ESTIMATION

Proposals

How much will it cost? 6

Web Project Proposal

PROPOSALS

Sofia Chalkidi

E-mail: sofiachalkidi@yahoo.com Phone: +30 697 4932883Web: www.sitedoctor.gr

CONTACT