Post on 26-Jun-2015
STRIPPEDBy Talia Iceton
Brief“You have been commissioned by the Northern Echo to produce a new magazine or newspaper product. Your product could be in any style or genre but it must be self financed through sales or advertising. You must also produce your magazine for a specified audience segment within the 16 to 25 age group.”
How I intend to meet this brief
oNeeds to be tasteful, yet exciting enough to engage my young audience.
oArticles need to apply to both target age groups.
oNeeds to be formal.oArticles can’t be too niche.
My Aimso Alternative lifestyle magazine o Given away for free with the Northern
Echo o Encourage young people to stand up
for what they believe in o Encourage young people to be
interested in social issues o Encourage young people to want to
get involved in community life
Genre Research
Limited sell lines
Close image of face
Typewriter font branding
Very simple
Focus is more on image
Handwritten font – personal
Black and white image – enforces serious and emotional tone
Short paragraphs on each page – easier to read
Simple layout – more focus on the emotive meaning of the article rather than distractions from colour etc.
Written in 1st person – connects the audience
Influence for ‘Is it My Fault?’
Formal language – makes it more believable
Images of people in realistic, lively poses – window to the future self
Bright pastel colours used – connotes with happiness
Simple fonts used – easier to read
Serious tone when discussing the serious issues on confidence – makes it seem very important
Young adult models – relatable
Influence for confidence article
I have realised from this research that magazines are themed around what the article is about, if it’s about happiness, bright colours are used and vice versa. I am going to take this idea and apply it to my own magazine.
My audienceo Aged 17-21
o 60% female, 40% male
o Indie Scenesters, Creatives and Young Alts
o Socioeconmic groups C2, C1 & B
Secondary audience
I also have to consider the Northern Echo audience, who are: o Local oOlder, possibly just over middle agedo Interested in community oA mixture of genders oHave a caring attitude towards their readers
Audience Considerations
o Age – more likely to prefer bigger image to text ratio. However, I realised that this wouldn’t be problem with my audience after magazine research, but still decided on using a small number of columns.
o Socioeconmic group – although parents have
money, they may not. I had to consider pricing schemes and what I could charge for my magazine, leading me to distributing it for free.
o Looked at my audiences interests and decided on the articles I could write from there, e.g. equality and confidence issues.
PCC• I researched into the Press Complaints Commission so I would be
aware of the regulations I need to follow. • To make sure I don’t break any of the rules set by them regarding
harassment, accuracy, privacy, intrusion into grief/shock etc. I came up with 5 golden rules.
1. Make sure all information included is genuine & accurate 2. Make sure that I am writing sensitively when
discussing rape and sexual assault3. When researching articles, I must make sure I’m
not intrusive4. I must make sure that the locations I shoot in are
definitely accessible5. I must make sure that all the places I am visiting
for shoots, or interviews are safe.
Content research
I researched various areas for my articles to make sure they were all genuine and interesting:oInternet oFamily/friends opinions oBooks on the subject – e.g. Psychology
Mock ups“Although orange may be associated with happiness and other positive emotions, the juxtaposition between this and the dark subject matter works well”
“I think the design of the first mock up looks a bit "basic" and amateurish when compared to the second”
I think the first image is particularly striking and strong when linked with the content of the article and I think it is a particularly effective introductory image.
The language is appropriate. It keeps the a formal tone but does in a non-dictatorial way appropriate for the type of magazine that it is.
I created mock ups using all of my research and known considerations on InDesign.
“The majority of the language use is appropriate, however there are instances where the formality drops and the tone seems less serious”
“The interview is appropriate and works in the article because it is from a professional with a great knowledge of the subject. It helps legitimize the points made prior and afterward in the article.”
“I don't think the images show the subject well enough.”
I prefer the second font much more, as I believe it comes across as more sophisticated while not appearing as too 'old' for the target demographic
What I’m taking forwardFrom this feedback, I will be taking forward various things to make sure my ideas apply to my audience: o I will be using the 1st image, or an image
similar, that is serious and emotive o I will be keeping the same article, but will
tweak the grammaro I will be keeping the border from my 2nd
mock up o I will be keeping the handwritten font o I will also be keeping the 2 columns
• The word ‘stripped’ connotes with a form of ‘nakedness’,
showing that the magazine is simple and stripped back
from the mainstream.
• It will have 12 pages.
• It will have 5 advertisements
• The front cover with be 350g and the inside pages will be
150g.
• It will be free with the Northern Echo
• It will be alternative lifestyle
STRIPPED
BrandingI will brand my magazine through the use of the American Typewriter font, which is related to a newspaper theme and shows the audience that this is more serious It will mainly be black & white apart from the few splashes of colour in the confidence article. This will also brand my magazine.
Flat plans – Front Cover
Aims
o Dark o Intriguing image o Black background,
white text o Limited sell lines
Flat plans – Contents Page
Aimso Masthead with
magazine titleo Simple o Opposite of front
page – white background with black text
o Bright images
Flat Plans – DPS 1 Aims o Bright o Fun o Encourages
confidence and happiness
o 1st person narrative o Formal yet friendly
Flat plans - DPS 2Aims o Dark o Serious o 3rd person narrative o Formal
Flat Plans – DPS 3Newspaper theme 2nd person narrative Formal Humorous Black & white
Personnel Expenditure
Journalists; £300 Photogra-
phers; £340
Models; £110
Subeditors; £165
Re-searchers;
£130
Lighting assistants;
£220
Makeup assistants,
£220
Total - £1485
Equipment Expenditure
Studio space rental; £80
Lighting stu-dio kit; £110
Camera; £240
Indemnity Insurance;
£600
Travel; £30
Total - £1060
Total Expenditure
Personnel; £1,485
Equipment ; £1,060
Printing; £3,888
Total - £6433.40
Commercial Viabilityo Budget of £8400 after advertisingo Spent £6433.40 altogether
Advert type Rate
DPS £2000
Full page £1000
Quarter page £400
Inside front £2500
Back page £3000
Profit
£1475.95
Recap o I aimed to create a magazine that fit both
audiences, through interesting articles that were tasteful and not necessarily age specific.
o I wanted my magazine to be alternative lifestyle and I believe I’ve done this through choosing articles which wouldn’t be featured in a mainstream magazine
o I also wanted to encourage young people to stand up for what they believe in, again something I believe I’ve done through the opinionated articles.
ConclusionoI have decided to create an alternative lifestyle magazine which discusses the social issues that are going on in the world.
oThere is a gap in the market for these type of magazines so I believe that it will be successful.
Thankyou, any questions?