In a typical working class gym Salford lads club is a iconic

landmark . Sepia tone at the beginning

represents the boy in the past which also enhances the old gym feel.

The pictures in the background when the boys are training on the boxing pads

change throughout each boy.

The pictures change from old pictures to new updated ones

Dance songs are usually about the image of the artist, representing and enhancing this image that the producers want to create.

We decided to go against this convention; we went for more of a narrative theme for our

music video.

It slowly brings in the characters; if it started fast then it wouldn’t be conventional. It also

follows the typical boxing experience of warming up.

http://www.youtube.com/watch?v=a8TPXFoXO5A

The story line is narrative; dance pop music is usually a mix between

performance and narrative.

The concept is narrative for our music video; however the story is elliptical and

fragmentedhttp://www.youtube.com/watch?v=G2fOum_KWQU&feature=g-

music&context=G2261afcYMAAAAAAAPAA

There is also flashbacks in this music video, this is to look at the past and try

and fill the gaps in people’s minds

What have you

learnt from your audience feedback ?

Understand what our specific target audience liked about the video and what they didn’t like or think worked

How effective is the combination of your main

product and ancillary tasks?

Needs to follow simple conventions of both real media products and conventions from

my music video. The theme of boxing had to follow through

there is an ‘image’ being formed The audience could walk into a shop and

recognise the CD cover straight away

It was necessary to include an image of them on our actual magazine advert because in the video it isn’t highlighted.

He has a serious face on him with a medium close up shot

of him; it has direct eye contact with the audience

connecting to them

The use of the boxing gloves is a symbol used throughout everything

The album name of ambition represents the boxing theme even more

The colour of black and white is representing the

past Use of colour in this

digipak relates to our music video the most,

there symbolises passion, strength and

danger.

The word ambition is one of the most effective ways in which our products all relate.

Ambition- Desire and determination to achieve success.

It’s one of the most effective ways in which our products all relate.

A motivational word which is a large especially in our music video.

Relates to Andrew Goodwin’s theory

How did you use media technologies in

construction and research, planning and evaluation

stages?

Media technology for our music video was essential

The editing programme we used for our music video, it helped us to change the

transitions between shots but also allows us to add special effect.

Dissolve and ghosting

I got to understand how to use a video camera, and understand different

theorists like David Baugh on how to construct a professional shot and what not to do for example the use of the sun

and positioning.

The use of the internet came in as useful along all stages

Helped us to get inspirational ideas like our initial theme similar to Rocky (Avilsden, 1976).

www.YouTube.co.uk

YouTube became very helpful when researching and planning our ideas

YouTube is a very successful video sharing website

We looked at in inspirational videos such ad Rocky and individual boxing clips.

www.Blogger.com

Blogger is an online blog-publishing service that allows private or multi-user blog

Allows you to keep track of work you have done along with the date and times you have done this

www.Google.co.uk

Google is one of the most popular search engines on the internet

Google allows you to search for anything and comes up with a list of results.

It provides information from a range of websites.