Measuring Social Media

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Transcript of Measuring Social Media

Leveraging Social Media for Organisation Excellence

Facilitator: Anish Aravind – Hon. Sec NIPM KeralaPrincipal Consultant – SS Consulting (www.ssconsult.in)

NIPM National Council - Kolkata26- Nov-2016

Agenda 1. How can Co’ Impact Business

Results using Social Media How can Co’s Measure Results

from Social Media

How to 'Connect' to Social Media

Start from the basic - Embrace the Internet – Join over 3.4 Bn fellow humans

Improve your (measurable) presence Website / Page / Login / Search Personal Posts (Blogs, Pics, Status,

Comments)

Stay ahead of the #Learning Curve

Global / National Professional bodies – eg. SHRM for Social media #shrm16 – Snapchat

Top 25 Companies ranked on Industry accepted methodology

How to 'Connect' to Social Media

Content Curate Connect

Understand HR Team’s & your Co’s Strengths (Culture, Business, History, Impact on Society)

Be Found on the internet – the New Age Talent loves ‘Control’ (only) when they have it.

How to 'Connect' to Social Media

Define your (Specific) Objective – aligning that to Business need.

Examples?

Measuring Results from SoMe

Measure Results from SoMe Understand the Platform /

Media’s metrics Connect them to your needs Eg. MIT Study

Impact Business using SoMe

Measure Results by aligning to Business’s KPI’s

What to Impact?

HCM Trends by Deloitte 2014

Business Result – Talent Job Seekers > Candidates

Github / Stackoverflow / Dribble Static Medium > Active Platforms

Newspaper Advt > Whatsapp JD’s Interview > Proven Contributions

Business Results Employee Engagement

Communities of Interests

Gamification Learning & Development Culture Fitment Acclimatization

HCM Trends 2016 – By rank

Social Media for Impactful HCMCONNECT

ENGAGE

MEASURE

IMPACT Business

Connect: Choose relevant Medium – use Strengths

Engage: Consistency, Curate, Community

Measure : KPI’s, Score-Card

Impact Business Results: Support from Stakeholders - WinWin

Acknowledgements Image -

http://www.blogging4jobs.com/wp-content/uploads/2013/04/social-media-human-resources.jpg

http://www.forbes.com/sites/jeannemeister/2014/01/06/2014-the-year-social-hr-matters/#49b8abd062dc

http://www2.deloitte.com/global/en/pages/human-capital/articles/introduction-human-capital-trends.html

Thank You !

Let’s stay connected via Social MediaLinkedin: anisharavindFacebook: anish.aravindTwitter: @anisharavindWhatsapp: 9995868883Snapchat: anisharavindPeriscope: @anisharavind