Video in Health Care Social MediaReed Smith & Lee Aase

WHY?(this is the audience participation part)

Video in Health Care Social Media | 18 June 2013 #MCCSM

http://blog.flurry.com/bid/84831/Mobile-App-Growth-Led-by-Video-Sharing-YouTube-in-the-Crosshairs

Video in Health Care Social Media | 18 June 2013 #MCCSM

http://pewinternet.org/Reports/2011/Video-sharing-sites/Report.aspx

Video in Health Care Social Media | 18 June 2013 #MCCSM

http://pewinternet.org/Reports/2011/Video-sharing-sites/Report.aspx

Video in Health Care Social Media | 18 June 2013 #MCCSM

http://pewinternet.org/Reports/2011/Video-sharing-sites/Report.aspx

81% VS 61%

Parents use video-sharing sites more than non-parents

Video in Health Care Social Media | 18 June 2013 #MCCSM

500 years of videos

are watched on every day

Video in Health Care Social Media | 18 June 2013 #MCCSM

Traffic from mobile devices tripled in 2011

3 hours of video is uploaded per minute to YouTube from mobile devices

YouTube is available on 350 million devices

Video in Health Care Social Media | 18 June 2013 #MCCSM

WHEN TO DIYWHEN TO HIRE A PRO

TIPS IF YOU DIYTIPS IF YOU HIRE A PRO

ADVICETRENDS

Video in Health Care Social Media | 18 June 2013 #MCCSM

WHEN TO DIYWHEN TO HIRE A PRO

TIPS IF YOU DIYTIPS IF YOU HIRE A PRO

ADVICETRENDS

Video in Health Care Social Media | 18 June 2013 #MCCSM

WHEN TO DIYWHEN TO HIRE A PRO

TIPS IF YOU DIYTIPS IF YOU HIRE A PRO

ADVICETRENDS

Video in Health Care Social Media | 18 June 2013 #MCCSM

WHEN TO DIYWHEN TO HIRE A PRO

TIPS IF YOU DIYTIPS IF YOU HIRE A PRO

ADVICETRENDS

Video in Health Care Social Media | 18 June 2013 #MCCSM

WHEN TO DIYWHEN TO HIRE A PRO

TIPS IF YOU DIYTIPS IF YOU HIRE A PRO

ADVICETRENDS

Video in Health Care Social Media | 18 June 2013 #MCCSM

WHEN TO DIYWHEN TO HIRE A PRO

TIPS IF YOU DIYTIPS IF YOU HIRE A PRO

ADVICETRENDS

Video in Health Care Social Media | 18 June 2013 #MCCSM

Hold It

Direct It

Commission It

Video in Health Care Social Media | 18 June 2013 #MCCSM

WHAT IS THE MOST IMPORTANT CONSIDERATION WHEN SHOOTING A VIDEO?

Video in Health Care Social Media | 18 June 2013 #MCCSM

WHEN TO DIYWHEN TO HIRE A PRO

TIPS IF YOU DIYTIPS IF YOU HIRE A PRO

ADVICETRENDS

Video in Health Care Social Media | 18 June 2013 #MCCSM

DIY VS PRO

Video in Health Care Social Media | 18 June 2013 #MCCSM

WHEN YOU NEED A VERY QUICK TURNAROUND

1

Video in Health Care Social Media | 18 June 2013 #MCCSM

WHEN THE VIDEO HAS A SHORT SHELF LIFE

2

Video in Health Care Social Media | 18 June 2013 #MCCSM

INTERNAL COMMUNICATIONS

3

Video in Health Care Social Media | 18 June 2013 #MCCSM

WHEN YOU HAVE TIME TO DEDICATE TO THE SHOOTING

AND EDITING

4

Video in Health Care Social Media | 18 June 2013 #MCCSM

WHEN TO DIYWHEN TO HIRE A PRO

TIPS IF YOU DIYTIPS IF YOU HIRE A PRO

ADVICETRENDS

Video in Health Care Social Media | 18 June 2013 #MCCSM

WHEN YOU HAVE A REASONABLE AMOUNT OF TIME TO PLAN/SHOOT/EDIT

1

Video in Health Care Social Media | 18 June 2013 #MCCSM

WHEN YOUR VIDEO HAS A LONGER SHELF LIFE

2

Video in Health Care Social Media | 18 June 2013 #MCCSM

WHEN YOU HAVE A COMPLEX SHOOT

3

Video in Health Care Social Media | 18 June 2013 #MCCSM

BUDGET

4

Video in Health Care Social Media | 18 June 2013 #MCCSM

WHEN TO DIYWHEN TO HIRE A PRO

TIPS IF YOU DIYTIPS IF YOU HIRE A PRO

ADVICETRENDS

Video in Health Care Social Media | 18 June 2013 #MCCSM

1

Pre-production (planning) is key to success - make sure that your GOALS are clearly defined and agreed

upon by everyone

Video in Health Care Social Media | 18 June 2013 #MCCSM

2

Schedule a sufficient amount of time to shoot and edit - don't try to cram too much into one day.

Video in Health Care Social Media | 18 June 2013 #MCCSM

3

Make sure that you monitor sound and distractions - pick a quiet place to shoot and use an external microphone

Video in Health Care Social Media | 18 June 2013 #MCCSM

4

Be sure that the subject is sufficiently lit - either using available lighting or bringing in your own lights.

Video in Health Care Social Media | 18 June 2013 #MCCSM

5

Make sure that you have enough batteries and media (tapes or cards) to last through the entire shoot

Video in Health Care Social Media | 18 June 2013 #MCCSM

6

Be sure that the format your camera is using is compatible with your editing software

Video in Health Care Social Media | 18 June 2013 #MCCSM

Video in Health Care Social Media | 18 June 2013 #MCCSM

7

VS

VS

Video in Health Care Social Media | 18 June 2013 #MCCSM

WHEN TO DIYWHEN TO HIRE A PRO

TIPS IF YOU DIYTIPS IF YOU HIRE A PRO

ADVICETRENDS

Video in Health Care Social Media | 18 June 2013 #MCCSM

1

Treat this like hiring an employee

Video in Health Care Social Media | 18 June 2013 #MCCSM

2

Pre-production (planning) is key to success - make sure that your GOALS are clearly defined and agreed

upon by everyone

Video in Health Care Social Media | 18 June 2013 #MCCSM

3

Schedule a sufficient amount of time to shoot and edit - don't try to cram too much into one day.

Video in Health Care Social Media | 18 June 2013 #MCCSM

4

Be sure that the timeline for the production is clearly defined and that deliverables are clearly defined

Video in Health Care Social Media | 18 June 2013 #MCCSM

5

Be open to suggestions and recommendations from the production company

Video in Health Care Social Media | 18 June 2013 #MCCSM

WHEN TO DIYWHEN TO HIRE A PRO

TIPS IF YOU DIYTIPS IF YOU HIRE A PRO

ADVICETRENDS

Video in Health Care Social Media | 18 June 2013 #MCCSM

WHEN IS GOOD ENOUGH,GOOD ENOUGH?

Video in Health Care Social Media | 18 June 2013 #MCCSM

USE A CDN

Video in Health Care Social Media | 18 June 2013 #MCCSM

Maximizing your CDN - Title, Description, Tags

Video in Health Care Social Media | 18 June 2013 #MCCSM

Increase value through reuse

Video in Health Care Social Media | 18 June 2013 #MCCSM

Set up analytics (available on the CDN) to track views, comments, etc

Video in Health Care Social Media | 18 June 2013 #MCCSM

Shoot for the "biggest" display

Video in Health Care Social Media | 18 June 2013 #MCCSM

10 TIPS - VIDEO INTERVIEWING

• Get Their Info

•Make Them Comfortable

•No Rockin’ Out

• Keep the Answers in Context

• Control Their Sightline

• Light Well

• Get Good Audio

• Turn Off All Phones

• Get It On-Site

• Shoot B-Roll at the Location

http://sparksight.com/who-we-are/video-blog/item/download/2

Video in Health Care Social Media | 18 June 2013 #MCCSM

VIDEO COMPOSITION

Video in Health Care Social Media | 18 June 2013 #MCCSM

Video in Health Care Social Media | 18 June 2013 #MCCSM

Video in Health Care Social Media | 18 June 2013 #MCCSM

WHEN TO DIYWHEN TO HIRE A PRO

TIPS IF YOU DIYTIPS IF YOU HIRE A PRO

ADVICETRENDS

Video in Health Care Social Media | 18 June 2013 #MCCSM

FAST DRAW

http://vimeo.com/sparksight

Video in Health Care Social Media | 18 June 2013 #MCCSM

ANIMATION

http://stdavids.com/CPR

Video in Health Care Social Media | 18 June 2013 #MCCSM

KINETIC TYPE

http://vimeo.com/sparksight

Video in Health Care Social Media | 18 June 2013 #MCCSM

TIME LAPSE

http://YouTube.com/StDavidsHealthCare

Video in Health Care Social Media | 18 June 2013 #MCCSM

EXPLAINER

http://www.youtube.com/user/epipheo

Video in Health Care Social Media | 18 June 2013 #MCCSM

CROWDSOURCING

Search YouTube: tedxaustin18

Video in Health Care Social Media | 18 June 2013 #MCCSM

Questions?

Video in Health Care Social Media | 18 June 2013 #MCCSM